Implementation of Strategic Management Process

This document discusses the implementation of strategic management process and its significance in achieving organizational objectives. It includes an analysis of Oxylus Network, SWOT analysis, and evaluation of organizational culture and strategy.

Implementation of strategic
management process

Executive Summary
Strategic management plays an important role in managing and planning strategy that help
in attaining objectives within stipulated time period. It is significant for the companies to aligned
all the activities with the vision, mission and values so that it can be achieved in an effective
manner. Moreover, it is important to conduct an external and internal analyisi by using of
different theories and framework as it help in making improvements and decline the level of risk
as well.

Table of Contents
Executive Summary.........................................................................................................................2
INTRODUCTION...........................................................................................................................4
About Oxylus Network and industry.....................................................................................4
Internal analysis of company..................................................................................................5
External analysis of company.................................................................................................7
SWOT analysis of Oxylus Networks.....................................................................................9
Critical evaluation of organisational culture and strategy....................................................10
Recommendations..........................................................................................................................11
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Strategic management is defined as the procedure of managing, effective planning &
analysing strategy for achieving organisational objective and goals in a proper manner. The
strategic management process consist of strategy formation, implementation and monitoring as
well. In addition to this, it also include goal setting that assist in meeting with targets in
stipulated time period (Ansoff, 2018). It is analysed that strategy of a company is basically a set
of instruction which the higher authorities take in order to compete with the rivals. In addition to
this, it is a continuous activity that an organisation adopt in order to effectively deal with the
business objectives. Moreover, strategic management process is complex in nature which consist
of formulation of an organisational vision for both current as well as future objectives. Further,
such process also involve development & implementation of corrective measures that is
important in order to achieve higher growth and success in an effective manner.
In the present report, Oxylus network is taken into consideration. It is a communication
technology professional service that was established in the year 2018 in Australia. The company
is basically design and develop LAN and WAN and also provide cloud offering service to
customers. The report will cover external and internal environment analysis of the chosen
organisation. In addition to this, there is discussion about SWOT analysis which assist company
to gain insight about the strength and weaknesses of company. Further, Porter's five forces is
applied in order to analyse the external conditions for the company sustainability. Moreover,
there is examination of organisational culture and structure and various strategies is discuss that
help in proper implementation of strategies.
About Oxylus Network and industry
In Australia, the IT Sector mainly involves two elements that is IT services and business
procedure outsourcing. It is determine that IT industry has raise its contribution level to the
nation's GDP that is from 1.5% to 8.8%. The IT sector is growing rapidly and alters the
demographics of country. This sector consist of software management, business process
outsourcing, software development, consultancies an online services as well (Bruijl, 2018).
Information technology sector is influence by factors such as global market, increase in growth
rate and so on. It is determine that IT sector of Australia has advantageous from low
development cost and talented as well as effective employees.

Oxylus Network has enter into market of Australia in the year 2018 and is one of the best
communication & information technology professional service provider in that particular
country. The company offer various service such as local area network, wide area network, cloud
computing services, data network solutions and many more. Providing of all such services in an
appropriate manner help company to increase its productivity and profitability level. In addition
to this, it also provide security network to its target market and use its abilities as well as service
to provide customised solutions to the customers. With engaging an effective skilled &
knowledgeable team, Oxylus Networks can easily meet technology needs in a timely and cost
effective manner (Carayannis, 2018). In addition to this, it help company to be capable of
comprehending positive results which consumers were expected for and their technical
capabilities to cover these into an effective infrastructure solution.
Vision statement: “ To bring creativity and innovation for business requirement and to
ensure customer confidence” is the vision statement of Oxylus Networks.
Mission statement: As an information and communication technology professional
services, developing business objectives and focus to achieve it systematically and effectively is
significant for their business is the mission statement of Oxylus Networks.
Internal analysis of company
Internal analysis allows an organisation to identify its strength as well as weaknesses.
Along with this, it examines internal environment that help to assess competencies, resources
and attain competitive advantage as well. In order to analyse the internal environment, the higher
authorities of Oxylus Networks make use of value chain analysis model.
Value chain represents an internal activities which a organisation engage at the time of
converting inputs into outputs (Dana, 2019). It is a procedure where an organisation determines
its primary as well as secondary activities which add value to the final goods and decline cost or
raise differentiation in an effective manner. The primary and supportive activities is given below
in context to Oxylum Networks.
Primary activities: It is analysed that primary activities is concerned with developing and
delivering goods to the customers. In addition to this, primary activities directly add value the
final products in an effective manner. The primary activities is given below:

Solution architecture & design: Oxylum Networks provide quality products and best services
to customers in order to meet with the industry standards and offering best practice at
marketplace. It is determine that providing solution and innovative design at an affordable cost
provide high value to customer and enhance the level of productivity and profitability of
company.
Design verification: The company aim to sell innovative and unique information technology
solution to its customer and for this, it verify the design so that an appropriate and effective
solution is given to people. This help company to add value to the customer and develop positive
mind set towards brand.
Professional services: The respective company is certified in the relevant areas associated with
their work. In addition to this, it provide training to its employees so that they can deal with
customers in a professional manner (Leiblein, Reuer and Zenger, 2018). Offering unique design
and solution in a professional manner through maintaining trustworthiness and integrity assist
Oxylus Network to achieve a different position at marketplace.
Customer advocacy: The higher authorities of Oxylus Network focuses on developing good
relationship with customer and aware them about its environment so that it can gain the trust of
people and increase its performance level. Be a trusted advisor enhance the customer base of
company that leads to attainment of competitive advantage at marketplace.
Supportive activities: It is determine that supportive activities help the primary activities
to attain competitive advantage and is indirectly add value to the final products. The secondary
activities of Oxylus Networks is given below:
Plan: It consist of identifying initial network needs that is aligned with business goals,
user requirements, facilities and many more. In addition to this, it also involve assessing existing

networks, identifying site, performing a gap analysis in order to analyse whether the operational
environment, existing sites support proposed system or not. This assist Oxylus Network to fulfil
business requirements and implement activities in a proper manner.
Design: Herein, the requirements that is identified at the planning step drive the task of
network design specialists. The design specifications is consider as a basis for execution of
planning activities that help respective company to fulfil current and technical needs,
incorporates specifications to support reliability, availability, scalability and security as well.
Implement: Herein, the network is developed or some additional specifications were
added as per the design with an aim to integrate devices without developing points of
vulnerability and disrupting existing network as well.
Operate: It is consider a the last step of the suitableness of design and involve
maintaining network, declining expenses, maintaining day-to-day network in an effective manner
(Novikov, 2018). It is determine that fault in the performance monitoring, correction of networks
assist Oxylus networks to give initial data to the optimization stage.
Optimise: It include proactive management of networks that is aim is to determine and
sole issues before they negatively impact on the company. It is determine that it is important to
reactive fault correction and decision as it help in declining the level of failure of network. In
addition to this, it help Oxylus Networks to meet with the expectations and support technical and
organisational requirements in an effective manner.
From the above analysis, it is determine that the company is focusing of providing
different, quality and appropriate IT service in market which help in attaining higher growth and
success in marketplace effectively.
External analysis of company
External analysis is defined as examining the industry environment and factors which
impact on the performance and profitability of company. It is important for an organisation to
examine the external factors so that effective strategies is developed and the risk is reduced in an
effective manner. In order to do external analysis, the managers of Oxylus Networks make use
of porter's five forces model which is discussed below:
Threat of new entrants: It is determine that this threat is moderate for the Oxylus
Network as entering in such sector requires high cost to an individual. In addition to this, it is a
time consuming process and associated with the high risk. It is determine that new entrants can

pose high threat when it is undertaken a price war. It is important for the company to maintain
the level of cost and provide more value as well as high experience to its customers.
Bargaining power of buyers: The respective company is new in market and is facing
buyers power as a challenge. It is analysed that such force consist high threat to the company. It
is analysed that when customer buy product as well as service in bulk, they demand to decline
the price. It is significant for the company to negotiate the price and deal with the customer
properly in order to increase its customer base level which is important as it is new in market.
Bargaining power of suppliers: There are high number of suppliers prevailing in the
information technology sector due to which Oxylus Network has the advantage to negotiate with
the supplier and decline their cos which has positive impact on profitability of company. This
shows that bargaining power of suppliers is low to the respective company and it has the
advantage to earn higher profits and revenue as well.
Threat of substitutes: There are number of substitutes is available at marketplace that
shows threat of substitute is high to the Oxylus Networks. It is important for the respective
company to offer innovative and unique design as well as solution in the market so that large
number of customers is attracted towards its services and remain loyal with the Oxylus Network.
This also assist company to increase its level of sales and earn higher profits in an effective
manner.
Competitive rivalry: This threat is high for the company as there are lot of competitors
prevailing at marketplace that directly impact on the overall performance and profitability of
company (Slack and Brandon-Jones, 2018). Being a new entrant in market, it is important for
Oxylus Networks to provide quality products and services at an affordable price in market so that
more number of customer is attracted towards it that leads to attainment of higher position and
success in the market.
From the above discussion, it has been analysed that it faces a tough competition in
market and for this, it is important for the company to make use of effective strategy.
Acquisition of cost- leadership strategy of porter’s generic help company to offer products at
lower price without compromising the quality(Aula and Mantere, 2020). In addition to this, it
help company to attract large number of people that has positive influence on the sales and
profitability level of respective company. Moreover, it also assist company to attain competitive
advantage at marketplace and sustain in market for longer time period.

SWOT analysis of Oxylus Networks
SWOT analysis is consider as a tool which assist an organisation to identify its strength
and weaknesses that further help in making improvements and enhance the performance of
companies. The swot analysis of Oxylus Networks is given below:
Strengths Weaknesses
 One of the major strength of Oxylus
Network is it offer on time service at an
affordable price which attract large
number of people and increase sales
and profitability of company.
 It is technically competent and focus on
providing innovative service at market
that help in attaining competitive
advantage at marketplace.
 The company has low customer base
and also have fewer partners which is
consider as a big weakness of company.
 Being a new company in market, the
company are limited to the specific
skills that impact on its performance
level and activities in a negative
manner.
Opportunities Threats
 Oxylus Networks has the opportunity to
offer cloud migration service in market
as it is in market demand and impact
positively on the profitability level of
company.
 By developing effective advertising and
marketing strategy, Oxylus is able to
reach large number of people and
enhance its market presence and share
in market.
 One of the big threat of respective
company that decline the revenue and
profit level is its lower prices.
 At present, the company has less
resources and has no back up if any of
the issue is arise that act as a threat of
Oxylus Networks.
Critical evaluation of organisational culture and strategy
It is important for an organisation to provide a positive working culture to its staff members
as it help in enhancing the level of performance in an effective manner. In addition to this, it also

assist in retaining staff members for longer time period (Sabherwal, 2019). The organisation
culture and strategy of Oxylus Network is evaluated below:
Oxylus organisational culture
It is determine that the higher authorities of company focuses on providing positive
working culture to the staff members so that they can develop interest in emplooyees towards
work. In addition to this, Oxylus Network believes that employees are the asset of the company
and it is essential to make them feel valued and important at workplace. The company provide on
time salary, bonus, incentives and benefits to the staff members according to their performance
that help in motivating employees and has positive impact in its performance level. It is
evaluated that company follow all the ethical practices that accommodates both the Ethics
relativism and universalism as well. In order to be socially responsible, the company follow all
the ethical principles in an appropriate way. In the organisation, it is analysed that workforce
diversity is independent of religion, gender, race and so on. Further, the company is supporting
communities by offering voluntary work that help in developing a unique and positive image at
marketplace (Dias and Ferreira, 2019). All this will help Oxylus Network to enhance their
market performance and raise its market share in an effective manner.
Oxylus Network organisational structure
It is analysed structure of an organisation is an important aspect of executing strategy and
taking decision that gives long term benefits and success as well. The organisational structure
consist of tasks, line of authority, responsibilities and so on. It is important for an entity to
manage all its employees and satisfied them in order to gain positive outcomes. In relation to
Oxylus Network, it is determine that company follow functional structure that consist of
managers of each function area who reports to the chief executive officer of the organisation.

In addition to this, it help company to properly delegate the responsibilities and assigned to
employees (Khanin, 2020). Along with this, it help in clarify the objectives to the staff
members that in turn assist in attaining desired goals and meeting with targets in a timely
and properly manner.
Recommendations
By analysing the above information, some of the recommendations given to respective
company is described below:
 It is recommended to the authorities of Oxylus Network to make use of innovative
and new technology as it help in providing quality and new products in market that
will attract large number of people which leads to increase in customer base level
and sales of the organisation as well (Michaud and Tello‐Rozas, 2020).
 In addition to this, it is suggested to the managers of Oxylus Network to conduct
market research as it will help in gaining insight about customer requirements and
market trends that further assist in making improvements and offering something that
satisfy and retain customer for longer time period.
 Moreover, It is recommended to respective company to follow cost leadership
strategy as it help in offering goods and service at an affordable price along with
quality (Putz, 2019). This will assist company to enhance its performance level and
attain competitive edge at marketplace.

CONCLUSION
From the above study, it is concluded that strategic management is an important aspect
which supports the overall functions and operations of an organisation. In addition to this, it
ensures that goals and objectives of company is properly aligned with the values, vision and
mission statement of company as well. Further, it is analysed that IT sector in Australia is
growing rapidly which is an opportunity for IT companies to gain success at marketplace. It is
determine that the development cost in Australia is comparatively low that is beneficial for
companies such as Oxylus Network to gain higher profits.
Moreover, the values, mission and vision statement of respective company is emphasised
in offering quality service to customers as it help in gaining trust and increase number of loyal
customer of Oxylus Network. The company practising ethical principles and focused on
providing positive working culture that satisfy employees and increase their performance and
productivity level. The strategic objective of organisation is to give services at a reasonable price
along with good quality that assist in achieving competitive advantage at marketplace.

REFERENCES
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