Running head: STRATEGY: THE BIG PICTURESTRATEGY: THE BIG PICTUREName of the StudentName of the UniversityAuthor Notes
STRATEGY: THE BIG PICTURE1Table of ContentsAnswer 1:.........................................................................................................................................2Answer 2:.........................................................................................................................................2Answer 3:.........................................................................................................................................2Answer 4:.........................................................................................................................................3Answer 5:.........................................................................................................................................3Answer 6..........................................................................................................................................4Answer 7..........................................................................................................................................4Answer 8:.........................................................................................................................................5Answer 9..........................................................................................................................................5Answer 10........................................................................................................................................6Answer 11........................................................................................................................................6Answer 12........................................................................................................................................6Answer 13........................................................................................................................................7Answer 14........................................................................................................................................7Reference.........................................................................................................................................8
STRATEGY: THE BIG PICTURE2Answer 1: The main purpose of the implementation of the sustainable competitive advantage is to ensure most use of the resources that are available with the same. Following are the four conditions for sustainable competitive advantage: 1)Having high value for the products that is capable of providing effectiveness and efficiency 2)The products also must be rare that will ensure no other rival will have the products.3)The products also need to be 100% perfect and genuine so that it is not possible duplicatethe same. This can be achieved by ensuring the implementation of the patent laws. 4)The resource also needs to be non-substitutable so that it is not easily accessible to therival brands (Kadir et al., 2018). Answer 2: The idea of competitive inertia is based upon the principles that most of the successfulcompanies are not able change due to the internal resistance. The mangers of the companies arenot able to incorporate new ideas and develop the idea of sustainability. In order to implementthe strategy of competitive inertia, it is essential for the managers at the top level to implementthe ideas. On the other hand, the strategic dissonance is caused by the conflicts between the topand bottom level of management. Its main purpose is to bring about change within theorganization. Answer 3:With the help of situational analysis, it is possible to analyze the external marketenvironment of an industry (Pike & Page, 2014). Marketing tools like SWOT can be used to
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