Implementing CSR Activities for Sustainable Objectives

This report discusses the importance of corporate social responsibility in achieving sustainable objectives within organizations. It focuses on the case of London Vision Clinic and explores management planning, work breakdown structure, conducting small-scale research, data collection process, and more.

IMPLEMENTING CSR ACTIVITIES WITHIN
ORGANIZATIONS TO MEET SUSTAINABLE OBJECTIVEs

Table of Contents
Introduction......................................................................................................................................3
TASK 1: LO1..................................................................................................................................3
P1 Research Aim.............................................................................................................................3
Research Objectives.........................................................................................................................3
P2 Management planning................................................................................................................3
P3 Work Breakdown Structure........................................................................................................4
Gantt chart.......................................................................................................................................5
TASK 2............................................................................................................................................6
LO2 conducting small-scale research, data collection process.......................................................6
P4 Developing qualitative and quantitative research in small-scale in order to meet the aim and
objective of the project plan............................................................................................................6
Qualitative Research:.......................................................................................................................6
Quanitative Research:......................................................................................................................7
TASK 3..........................................................................................................................................11
LO3 analysis of the collected data of the project and development of recommendation..............11
P5 Analysis of the collected data...................................................................................................11
P6 Developing the recommendation for producing appropriate conclusion to the aims and
objective of the business project....................................................................................................11
LO4 Reflecting the gained value from business project, which can help the company
sustainability..................................................................................................................................13
P7 To meet the objective business project objective and to enhance own learning reflecting the
value of the research......................................................................................................................13
Conclusion.....................................................................................................................................13
Reference List................................................................................................................................14
Appendices....................................................................................................................................15
2

Introduction
In this report, the importance of corporate social responsibility in achieving the sustainable
objectives of an organization has been discussed in detail. In the competitive world, the
companies are struggling to extract the benefit of the constrained resources in addition to
extending the resources for the future generations so that they can also make their requirements
out of the resources. It considers the London Vision Clinic that aims to follow the corporate
social responsibility in its operation to implement the sustainable growth objectives. The policies
framed restrict the enterprises to prosper alone compromising the needs of the other companies.
This report emphasizes the management of the resources and planning of the different aspects of
cost, scope, time and communication among the various risk-associated policies. The
organization controls the allocation of resources and strategies the investments in respective
areas.
TASK 1: LO1
P1 Research Aim
The major aim of the research is to identify the different strategies adopted by the London Vision
Clinic for professing the social responsibilities of the organizations. It also considers the various
challenges and the relevant detailing that signifies the sustainable growth of the organizations.
Moreover, the focus of the organizations in maintaining the standards and innovate and optimize
its specific object oriented goals.
Research Objectives
The main objective that the research deals with is the need for effective policy analysis that
scrutinizes the need for incorporating the social welfare strategies in the operational scenarios.
The distinctive objectives of the study can be stated accordingly:
(a) To discuss the practice of critically accessing the need for enforcing the policies of
practicing the social welfare while operating business as part of the social responsibility
(b) To examine the need for involving in social responsibility work while maintaining the
operational benefit and abide by the strategic laws suggested for compliance with the
social duties of the organization
(c) To determine through research the challenges of involving in the corporate social
responsibility for fulfilling the aim of maintaining the sustainable development and the
different communication methodology for performing the task of maintaining the
responsibility and support of the workforce for the same cause of welfare
(d) To review and recommend the various ways by the organizations for mitigation of the
challenges faced while practicing the purpose of maintaining the corporate social
responsibility in the London vision clinic for rendering health facilities for the social
cause
P2 Management planning
The corporate social responsibility of the London Vision Clinic aims at enforcing the policy of
practicing the social welfare by providing free facilities to the needy and the underprivileged.
According to Benn, Dunphy, and Griffiths (2014), the major factors that influence the working in
the respective cases involve the cost, scope, time, quality, communication methods, risk taking
ability and the resource utilization methods.
The management of the London Vision clinic aims at providing the share of the profit for the
social welfare schemes without considering the fear of losing on the profit end. In view of Di and
Kostovetsky (2014), the focus remains on conveying the ethical standards and norms that
streamlines the status of the organization and creates its market knowledge and purpose.
3

Engert, Rauter, and Baumgartner (2016) opined that the scope and time management shows
stringent policy of periodic reckoning of the welfare schemes to the corporate space that
specifies the integration of goals of sustainable growth for the enterprise. It ensures maintaining
hierarchy in the management and bridging the gap among the different levels in the work culture.
The complete scheme stresses the need to incorporate quality analysis of the methods of
implementations of different plans and related communication methods. Formentini and Taticchi
(2016) stated that different methods that enhances the possibility of risk taking of extending the
social welfare methodologies and extending the aims of rendering the medical services at low
rate to the needy over the profit of its daily operational working.
The resource available for the clinic specifies the need to monitor extensively and critically the
scope for resource usage. It further emphases to the extent the firm can execute the required
formalities without risking the economic stability and contribution for noble cause along with
sustainable growth of the corporate governance and the society.
P3 Work Breakdown Structure
4
Economic Responsibility
Consideration of the Risk
Association
Effective Communication Strategies
Qualitative Analysis
Ethical Responsibility
Legal Responsibility
Sustainable Growth
Comprehensive discharge of
Duties
Corporate Social Responsibilities

Figure 1: Work Breakdown Structure
(Source: Created by self)
While considering the Work Breakdown Structure of the Corporate Social Responsibility of
London Vision Care that has been the global leader in maintaining the business ethics and
prospects. Additionally, Gallardo-Vázquez and Sanchez-Hernandez (2014) stated that along with
implementing the common practice of the resource sharing and enforcing the social possibility
and helping for working the maintaining the sustainability of the future generation.
It considers the economic, ethical and legal responsibilities of the organization while working in
the organization and deal with extensive detailing of the resources. Moreover, Grimm, Hofstetter
and Sarkis (2016) opined that the management focuses on qualitative analysis of the resources
that takes due consideration of the liabilities. The communications among the different
departments involve the strategy of implementing the transparency among the different
departments aiming for the common cause.
According to Korschun, Bhattacharya and Swain (2014), the management of the clinic takes into
account the various risk associated while practicing the corporate social responsibility ensuring
the economic conservation for the institution. Significant emphasis in the methodology adoption
further extends the purpose of maintaining the overall growth of the enterprises. The London
Vision Clinic that has limited workforce tries to streamline both the activities of efficient
business processing and working for the common aim of achieving sustainable objective.
Gantt chart
Activities Week 1 Week 2
to 9
Week 9
to 15
Week
15 to
20
Week
20 23
Week 23
to 25
Week
26
Identifying the
responsibilities
Qualitative
Analysis of the
Responsibilities
Effective
communication
strategies
Consideration of
Risk Associated
Effective
discharge of
duties
Achieving
common
objectives of
sustainable
5

development
Figure 2: Gantt chart
(Source: Created by self)
While considering the corporate responsibilities of the Institution the stepwise objective of
detailing of the resources of the analysis specifies the significance of the responsibilities that
London Vision care has to specify while determining the different objectives. Lins, Servaes,
and Tamayo (2017) explained that the planning of the resource utilization involves the effective
communication of the different departments and evaluation of the risk that signifies the influence
of the resources. Moreover, the associated discharge of duties and the relevant detailing of the
processions and extending the requisite services for ensuring sustainable social corporate
responsibility.
TASK 2
LO2 conducting small-scale research, data collection process
P4 Developing qualitative and quantitative research in small-scale in order to
meet the aim and objective of the project plan
In order to develop a research work data need to be collected based on the objective of the
research work. For this concerned research, the main objective is to implement the corporate
social responsibility in order to acquire the sustainability. London Vision Clinic is the chosen
organisation for the same. In this section of the research both qualitative and quantitative
research will be developed. The qualitative research determines the descriptive data, which are
being collected through open-ended questionnaire. The quantitative research determines the
research, which include graphs and charts. This research mostly determines statistical data. for
conducting this business report on the implementation of CSR in London Vision Clinic in
order to acquire sustainability both qualitative and quantitative research will be developed.
For the qualitative research, the interview session will be conducted of the CSR executives of
UK based companies. In addition, for quantitative research, the survey of the employees of
London Vision Clinic will be developed.
Qualitative Research:
Q1. How CSR activities affect the business growth?
CSR executive 1 CSR executive 2 CSR executive 3
“I believe that CSR activities
can improve the brand
image of company. CSR
activity needs to be
maintained a by the
company so that companies
can increase their brand
value.”
“CSR activity is the process
of increasing brand name
and value. In order to
acquire business growth the
companies can rely on CSR.
Through CSR activities
people come to know about
the company which increase
the brand recognition”
“Obviously CSR activities
contributes in the business
growth as CSR is the way
to improve your brand
image. By ensuring the
CSR activities the companies
mainly involves in some of
the environment friend-or
charitable works. I
personally believe that
CSR contributes in the
business growth”
Q2. Does CSR help companies to gain sustainable objectives?
CSR executive 1 CSR executive 2 CSR executive 3
6

“Most of the companies
acquire sustainability by
managing financial risk
and managerial risk.
However, CSR is also a
method through which an
organisation can acquire
sustainability. Through CSR
the companies will get a
chance to brand recognition
which ultimately leads it to
have brand sustainability.”
“Certainly. The companies
through CSR activities can
gain sustainability
objectives. CSR activities
mainly consider the ethical
considerations of the
business organisation. I
personally believe that if an
organisation make social
and environmental
investment then it can
acquire sustainable
objectives”
“Sustainable objectives of
the organisation are mainly
help to make their business
sustained in the market for
long time. I think CSR is
the best way to capture
business sustainability in
market”
Q3 Will implementation of the CSR in small-sized organisation be beneficial to acquire
sustainability objectives?
CSR executive 1 CSR executive 2 CSR executive 3
“Yes of course. For small–
sized organisation
sustainability is the major
objective and investing
social and environmental
activities is the best choice to
acquire the same.”
“ As small-sized companies
tends to gain the brand
recognition, CSR activities
provide the organisation to
make the customer aware of
the companies mission and
vision to the targeted
customer”
“ Small-sized company’s
tries to increase the profit
percentage and their
business sustain in the
market. In the competitive
market to make the
business sustain is bit t
tough the small-sized
companies. If the increase
their involvement in the
CSR activities then it will be
able to establish their
business and make it
sustained.”
Quanitative Research:
Q1 Do you agree that business organisation must involve in the social investment?
Options Total respondents Total responds percentage
Agree 25 20 80%
Disagree 25 5 20%
Table 1: Involvement of social organisation in social investment
(Source: Created by self)
7

80%
20%
Involvement of social orga nisation
in social investment
Agree
Disagree
Figure 3: Involvement of social organisation in social investment
(Source: Created by self)
In the survey session of the 25 employees of London Vision Clinic 20 employees voted that
business organisation should involve in the social and environmental activities which
determines the CSR activities 5 employees have given negative response for the same.
According to the survey 80% employees has voted for yes option and 20% voted no option.
Q2 Is London Vision Clinic invest in the social and environmental activities?
Options Total respondents Total responds percentage
Yes 25 18 72%
No 25 7 28%
Table 2: London Vision Clinic invest in the social and environmental activities
(Source: Created by self)
72%
28%
London Vision Clinic invest in the
social and environmental
activities
Yes
No
Figure 4: London Vision Clinic invest in the social and environmental activities
(Source: Created by self)
In the answer of the question London Vision Clinic’s investments in social and environmental
activities 18 employees (72%) admits the concerned organisation invest in CSR activities and
7 employees (28%) voted that the concerned company does not invest in social activities.
Q3 which factors are influenced by the social and environmental activities?
Options Total respondents Total responds percentage
8

Business growth 25 7 28%
Business
sustainability
25 5 20%
Both 25 13 52%
Table 3: Factors are influenced by the social and environmental activities
(Source: Created by self)
28%
20%
52%
Factors are influenced by the
social and environmental
activities
Business growth
Business sustainability
Both
Figure 4: Factors are influenced by the social and environmental activities
(Source: Created by self)
7 employees (28%)voted that social and environmental activities improve the business growth
and whereas 5 employees(20%) voted that these activities improve the business sustainability
and 13 employees (52%)ensures the activities contributes in both business t growth and
business sustainability.
Q4 Can London Vision Clinic acquire business growth and sustainability through these
activities?
Options Total respondents Total responds percentage
Yes 25 20 80%
No 25 5 20%
Table 4: London Vision Clinic acquire business growth and sustainability through these
activities
(Source: Created by self)
80%
20%
London Vision Clinic acquire
business growth and sustainability
through these activities
Yes
No
9

Figure 5: London Vision Clinic acquire business growth and sustainability through these
activities
(Source: Created by self)
This survey determines the London Vision Clinic can acquire business growth and sustainability
through social and environmental activities as 20 employees (80%) voted for yes option and 5
employees (20%) voted for no options.
Q5 Which is the process through London Vision Clinic can involve in the social and
environmental activities rather than their business activities?
Options Total respondents Total responds percentage
Free Public health 25 16 64%
Advertisement
regarding public
health awareness
25 4 16%
Both 25 5 20%
Table 5: The process through London Vision Clinic can involve in the social and
environmental activities rather than their business activities
(Source: Created by self)
64%
16%
20%
The process through London
Vision Clinic can involve in
the social and environmental
activities rather than their
business activitiesFree Public health
Advertisement
regarding public
health awareness
Both
Figure 6: The process through London Vision Clinic can involve in the social and
environmental activities rather than their business activities
(Source: Created by self)
London Vision Clinic can involve in the social and environmental activities through free Public
health according to the respond of 16 employees. Based on the respond of 4 employees the
concerned organisation can involve in CSR activities through increasing public health awareness.
According to the responds of 5 employees this organisation can involve them in CSR activities
through both process.
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TASK 3
LO3 analysis of the collected data of the project and development of
recommendation
P5 Analysis of the collected data
According to qualitative data collected from the interview session of the CSR executive of the
companies CSR activities sit the approach through which the companies can improve their
business growth. Every organisation carries certain business growth strategy CSR is the best
way for to acquire the same. Through CSR the business organisation, invest in the activities in
social reform and environment friendly activities. Business sustainability determines the
managing the financial risks and the risk related the resource management. te business
sustainability reflects on the profits percentage and market share . according to the responses
of the CSR executives this CSR activities has direct relation to the business sustainability.
business will sustain in market if the company make the target customer happy and satisfied
then it will create brand recognition. In the case of London Vision Clinic the importance of
CSR, activity is critical. For the small sized business organisation business growth and
sustainability is required in order to increase their market shares and profitability. according to
the interview session n of the CSR executives small size companies to make their company in
profitable position it should involve in t CSR activities.
Quantitative research analysis:
The quantitative research has been developed with respondents of 25 employees London Vision
Clinic. According to the responds, the business organisation must involve CSR in their market
strategy in order to improve the market position. As the concerned company is a small sized
company, it aims to imprive the market position. Hence, for this objective t CSR activity will the
best way. the employees of the concerned organisation also developed t their opinion that the
concerned health care organisation involves themselves in social and environmental activities.
According to the survey session the social and environmental activities enables the company to
improve both business growth as well as the business sustainability in existing market. London
Vision Clinic can develop their CSR activities by providing free public health care and making
public aware of their health. As the concerned organisation provides eye health it can develop its
CSR activities by conducting free eye check up and making people aware of eye health. After
conduction of the data analysis collected from the qualitative and quantitative research, it has
identified that CSR activates is a possible t for the development of the business sustainability and
growth.
P6 Developing the recommendation for producing appropriate conclusion to
the aims and objective of the business project
Recommendations
Recommendation 1: London Vision Clinic can involve them by providing the children of an
orphanage free eye check-up. orphanage run some charitable works if London Vision Clinic
shows their involvement with such charitable works then the faith will be development among
the customers. even, this activity t will increase the brand recognition among the customers
which directly impact the business sustainability.
Specific The commendation is specific because by giving free eye check-up s
to the children of the orphanage the organisation will be able to develop
trust among the potential customer of the concerned health care
organisation.
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Measurable After implementing this concerned recommendation, it will be able
acquire sustainable objectives which can be measured by organisations
revenue.
Achievable As the implementation of the prescribed recommendation is able to
acquire the sustainable objectives, this recommendation is achievable.
Realistic As the providing free checkups to the children of ten orphanage is
possible thus this recommendation is realistic
Timely This recommendation can be implemented in the time frame of 4
months.
Recommendation 2: Another recommendation will be to make people aware of their health
hazards. The concerned organisation deals with eye health it will be able to inform, people how
they will keep their eyes t healthy. the doctors of this concerned clinic can come for TV show
where they will inform the people which factor can harm the eyes and how the children can
be safe from any kind of eyes disease.
Specific The recommendation is specific as by making people aware of the
eye health the organisation will be able to develop CSR activities.
Measurable As this recommendation helps to develop CSR activities it will
improve then brand loyalty which will be measured by profit
percentage.
Achievable By implementing this recommendation, sustainable objectives can be
achieved.
Realistic This recommendation is real as public awareness regarding eye
health can be developed.
Timely This recommendation can be implemented in 2 months.
Recommendation 3: The next recommendation which the organisation can acquire in order to
develop CSR activities is to make their involvements in environment friendly activities which
afforestation activity. This improves the brand image among the people.
Specific This recommendation is specific as the involvement in environment
friendly tasks is considered as corporate social t responsibility.
Measurable By implementing this recommendation, results can be measured by the
market shares of the organisation.
Achievable By implementing this recommendation, the sustainable objectives can
be acquired.
Realistic As the involvement in environment friendly activities is possible, this
recommendation is real.
Timely This recommendation can be implemented in 3 months.
After implementing these prescribed recommendations, the concerned organisation will be able
to enhance business growth and improve business sustainability. if the concerned organisation
make their involvement in NGO by developing free eye check–up then the brand image of the
same will be improved which will help the same to acquire sustainability. Even if they make
their involvement in the environment friendly tasks like afforestation then the customer will
acquire brand loyalty and respect which t direct influence its market growth and sustainability.
TASK 4
12

LO4 Reflecting the gained value from business project, which can help the
company sustainability
P7 To meet the objective business project objective and to enhance own
learning reflecting the value of the research
Being the management consultant of the small-sized health organisation, named London Vision
Clinic after undertaking this t particular research I have understood the value of the research
work. The value of this concerned research work is that it has enabled to understand the
importance of the CSR activities within an organisation. I have understood that CSR is a
critical concept, which determines the process of improving brand image loyalty. Through this
concerned activities the organisation involves them the social reformative works which
make the customer of the organisation loyal towards the organisation. This activity also
includes the major involvement of the business organisation in environment-friendly t works. As
now-a-days people are more environment conscious the CSR activity relating to environment
can develop brand recognition and brand loyalty. I have conducted the both survey and
interview session for acquiring information regarding the research. While conducting the
interview session of the CSR executives, I have acquired knowledge regarding CSR and
business sustainability. I have faced certain issue in this as I had to wait for the executives
as they are much busy in their work. However, when we started the interview session they
were much polite with me and gave to me full cooperation to conduct the interview. On the
other hand while developing the survey session; I have learned to handle people and to
communicate with people in better way. However, the staff members of London Vision Clinic I
have experienced issues regarding time management. As the staff s were busy in their jobs and I
have to wait for the until they become free from their job. in spite of having certain issues have
acquired a e inspirational experience which will help t me improve the condition of our
company and increase its sustainability. through the data analysis t part takes too much time but
I have t go through each data which I have collected from both survey and interview session.
I believe that the research may have done in better way if I have been able to conduct the survey
session with few more employees of our company and the interview session with more
executive. It will help to acquire proper results regarding the CSR activities and business
sustainability. Thus overall the research experience was an informative experience for me and
I have acquire much knowledge about the CSR activities. I will use this collected information
in the development of the business growth and sustainable business objectives.
Conclusion
In this particular business, project the importance of implementation of CSR activities for of
business sustainability. In the first section of this report the major aim, objective and scope have
been discussed. In order to develop this business report as London Vision Clinic, a small sized
health organisation has been selected. The major aims and objective of this business report is to
ensure the requirements of CSR implementation in order to development business sustainability.
The period if the conduction of the research work has been developed. In the next section in
order to develop the research work, the data have collected. In order to collect data an interview
session of 3 CSR executives has conducted. In addition, a survey session of the 25 employees of
London Vision Clinic has conducted. in next section the entire data analysis has evaluated
and the major findings are being identified. some of the recommendations have through
which it will be able to implement CSR and acquire sustainable objectives. Finally, a
reflectivity has evaluated where the major learning outcomes of this research work and own
experience has demonstrated.
13

Reference List
Benn, S., Dunphy, D. and Griffiths, A., (2014). Organizational change for corporate
sustainability. Abingdon Routledge.
Di Giuli, A. and Kostovetsky, L., (2014). Are red or blue companies more likely to go green?
Politics and corporate social responsibility. Journal of Financial Economics, 111(1), pp.158-180.
Engert, S., Rauter, R. and Baumgartner, R.J., (2016). Exploring the integration of corporate
sustainability into strategic management: a literature review. Journal of Cleaner
Production, 112, pp.2833-2850.
Formentini, M. and Taticchi, P., (2016). Corporate sustainability approaches and governance
mechanisms in sustainable supply chain management. Journal of Cleaner Production, 112,
pp.1920-1933.
Gallardo-Vázquez, D. and Sanchez-Hernandez, M.I., (2014). Measuring Corporate Social
Responsibility for competitive success at a regional level. Journal of Cleaner Production, 72,
pp.14-22.
Grimm, J.H., Hofstetter, J.S. and Sarkis, J., (2016). Exploring sub-suppliers' compliance with
corporate sustainability standards. Journal of Cleaner Production, 112, pp.1971-1984.
Korschun, D., Bhattacharya, C.B. and Swain, S.D., (2014). Corporate social responsibility,
customer orientation, and the job performance of frontline employees. Journal of
Marketing, 78(3), pp.20-37.
Lins, K.V., Servaes, H. and Tamayo, A., (2017). Social capital, trust, and firm performance: The
value of corporate social responsibility during the financial crisis. The Journal of Finance.
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Appendices
Template for evidence collection to
be attached with the report by the
learner:
Project Logbook for the chosen organisation:
Name of the learner: Name of the Supervisor:
Project Title: Date:
Update of weekly research/ tasks
achieved (Account for a minimum
of six weeks with dates)
 What have you completed? Did you fulfil Task
requirements?
 Are you on track and within
deadlines set? Did you need to make any
changes to your project
management plan?
Comments
Business project
Yes
Due to some lack of time, the
project was delayed.
For delays we needed to extend
our deadline.
Any risks and / or issues identified?
 Did you identify risks/issues
with a lack of skills required
for undertaking research
tasks?
 Did you identify any
additional risks/issues that
have an impact on the project
management plan?
We have already adopted CSR
policies so we did not face any
problems.
No.
Problems encountered Time was not sufficient and
15

 What barriers did you face? How did you overcome them?
some executives refused to
attend the interview.
By time management and
communicating with the
executive, I have overcome the
barriers.
New Ideas and change of project
direction
Child nutrition is our new idea.
What Have I learnt about myself
this week?
 How did I feel when I had to
deal with tasks/problems?
 Did I find it useful to
complete the tasks?
 How well have I performed?
What did I contribute?
 What can I improve on next
week?
 How might this learning apply
in the future?
 I was quite confident
 yes
 7/10
 Laser Surgery
 Cornea transplant
Tasks planned for next week
 Which tasks are priority?
 Have you set aside sufficient
time for completion?
 environment friendly
tasks
 No.

Project plan status to date (on,
ahead, behind)
behind
Supervisor comments to address
Signature of the Supervisor and
date:
16

Template for Performance Review
Template to be attached with the
report by the learner:
1. What was the Project supposed to accomplish?
Implementation of CSR.
2. Did the project succeed in its aims/ how do you know? Specifically,
please outline any evaluation and assessment undertaken.
Yes
3. What things do you think worked well and why? Evaluate all aspects
of the project(e.g initial inception, project activities and project
outcomes) from a range of perspectives.
Team cooperation
4. What problems emerged during the project and how were they
tackled? Was there timely identification of issues and resolution
during the project process?
Time management
5. What did you learn from undertaking the project?
Role of CSR
6. How would you rate your performance as a management consultant
leading the project?
7/10
7. What strengths and weakness of your performance did you identify?
Strengths : Communication
Weakness: Time management
8. How will this inform and support your continuous professional
development?
It will help to acquire sustainable objectives of the health
organisation.
17