Implementing CSR for Corporate
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Added on 2020-01-07
Implementing CSR for Corporate
Added on 2020-01-07
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UNIT 6: MANAGING A SUCCESSFUL BUSINESS PROJECTTOPIC: IMPLEMENTING CSR ACTIVITIES WITHINORGANISATIONS TO MEET SUSTAINABLE OBJECTIVESSTUDENT NAME:STUDENT ID:PROFESSOR NAME:
Table of ContentsIntroduction................................................................................................................................3Task 1: LO1................................................................................................................................3P1 Devising project management and objectives in corporate social responsibility.................3P2 Producing project management plan covering up aspects of cost, scope, time,communication, quality, risk and resources...............................................................................4P3 Producing work breakdown structure and Gantt chart for the project..................................6Task 2: LO2................................................................................................................................8P4 Carrying out small-scale research with application of qualitative and quantitative researchmethods......................................................................................................................................8Task 3: LO3..............................................................................................................................15P5 Analysing research and data outcomes using appropriate techniques and tools................15P6 Recommendation based on research and data analysis.......................................................16Task 4: LO4..............................................................................................................................16P7 Reflecting values of research conduction to achieve desired objectives............................16Conclusion................................................................................................................................17Reference List:.........................................................................................................................18Appendices:..............................................................................................................................202
IntroductionImplementing CSR activities have become a major practice around the world for both thecorporate and small-scale entrepreneurs. It is acclaimed as one of the most virtuous practicesthat improve the sustainability goals for the organisations in the competitive markets. In thisregard, this study has tried to identify the objectives related to it, for which it has considered asmall-scale organisation, named as Premier Choice Telecom. This is one of the buddingorganisation with an employee base around 50 and yearly turnover below 5 million. Task 1: LO1P1 Devising project management and objectives in corporate socialresponsibilityProject management refers to a unique approach for a company, aiming to develop asustainable growth for a long run. However, it does not mean to target a routine operation,which is supposed to be conducted for a long while. Thus, most of the companies devise it asa strategic method mostly to ensure a certain objective or set up an agenda. Projectmanagement for an organisation is potential to provide a sustainable growth any organisationwhether they are large corporate or small-scale entrepreneurs. As per the comment of Saeidiet al. (2015), project management includes diverse aspects of action that include skills,knowledge, tools, techniques and most importantly implementations. These are the keyfactors in project management that are capable enough to offer and ensure sustainability inorganisational approaches.Corporate social responsibility, nowadays have become a key of success in this regard, wheremost of the organisations across the world are liable to play a vital role. It refers toconduction of certain amount of activities, which extend the profits of all the stakeholdersaround an organisation too. According to Epstein. and Buhovac (2014), corporate socialresponsibility helps an organisation to earn a certain amount of loyalty in society, which aremostly devised from successful implications of projects. The implications of these projectsrelated to corporate social responsibility emphasis the idea of goodwill for any organisation.Thus, it is extended up to gaining massive reputation for an organisation in a certaingeographic sphere. However, it includes both internal and external stakeholders related to it,when it comes to the question of welfare. Devising project management process usually fallinto five groups, which are initiating, planning, executing, monitoring and closingrespectively. These are the process, though which an organisation is capable to draw attentionof their stakeholders followed by earning massive goodwill extensively. Premier ChoiceTelecom also needs to address these avenues to ensure their benefits in the long run. Withdistinguished focus on the goals, resources and strategies, organisations are also liable tobring some other factors in action such as integration, scope or opportunity, cost, quality,time, human resource, communications, risk managements, procurement and stakeholdermanagement. As opined by Ageronet al. (2012), an organisation, even if it possesses small-scale turnover and employee base, is always liable to gain benefits largely with theimplications of these strategies. However, it requires a certain degree of action and planningto secure the success.Using project management applications for the sake of gaining advantages in corporate socialresponsibility objectives is always helpful. However, the chances of gaining success throughthe implication of corporate social responsibility increase higher, when it comes to small-scale organisations or entrepreneurs. However, the most essential part of a projectmanagement is obviously the scheduling, which includes the implementation of all the above-mentioned strategies (Schaltegger et al. 2012). The value of project management in corporate3
social responsibility extends up to a rapid and wide growth for any organisation ifimplemented properly.P2 Producing project management plan covering up aspects of cost, scope,time, communication, quality, risk and resourcesCorporate social responsibility or popularly known as CSR is highly accountable for ensuringan ongoing commitment of an organisation. It is also liable to project the goodwill of anorganisation to all its stakeholders both internally and externally. In most of the cases, it isseen that, the necessity of project management in corporate social responsibility deriveseither from economic interests or from sustainable management interest. However, in recentpast, most of the organisations around the world are found to be searching the sustainablegoals (Garay and Font, 2012). Application of this purpose is also liable to provide a large-scale goodwill to the organisations, aiming to ensure a long while survival in the competitivemarkets. With the insurgence of multiple global brands or any other entrants, the issue ofsurvival of an organisation is always questionable. In the opinion of Thompsonet al. (2013),project management in corporate social responsibility is capable enough to ease of this matterif it is implicated properly. However, the process of implications is always dependent on thefactors related to the goals of an organisation.Moral importance of sustainable development always requires to be prioritised by theorganisations, which can provide them the maximum amount of benefits in sustainable issues.Gaining confidence from the target customers or audiences by the implications of corporateprojects can lead an organisation to all the desired success eventually. However, it is alwaysbounded to be implicated through some devised strategies. Cost, scope, time, communication,quality, risk and resources are the key factors in this regard, which are loyal enough to cointhe most effective approaches to gain success in devising the successful projectmanagements. According to Rothaermel (2015), organisations around the world are liable togain massive benefits with the implications of the initial phases that starts from consideringall the process mentioned above. Premier Choice Telecom has considered all these strategieseffectively, while implementing their corporate social responsibility plans on saving natureproject. Implicating this project management is found most reliable to provide them anefficient amount of benefits as a telecom organisation. As opined by Aguinis and Glavas(2012), playing a role in saving nature can be considered as the most reliable projectcorporate social responsibility, especially for telecom organisation. Thus, the management ofthis organisation needs to consider all the above-mentioned strategies in this specific regard.Cost plays a major role in any project management plan, where companies need to budget aplan and make it less difficult in terms of their implication. It is also recommended to themanagement for ensuring all the attributes needed to implicate the project in the mostappropriate way.Scope of a project always refers to an extensive research that reflects the opportunities for aproject. It is also liable to make the management of the organisation aware of the possibleoutcomes. Thus, in the words of Chenget al. (2014), the management of Premier ChoiceTelecom needs to acknowledge the scopes properly in order to assure both opportunities andrisks related to the project.Time is another major aspect in project management, as it ensures the desired outcomes to beachieved in stipulated time. It also indicates at the necessity of the project to be done as perthe commitment. Besides, the management of organisations extensively focus on it so that itcannot overflow the stipulated budget as well. Premier Choice Telecom also needs toprioritise this factor as a motivation to finish the project within the deadline(premierchoicetelecom.com, 2017).4
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