Implementing Digital Technology for Business Growth

Managing a Successful Business
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Table of Contents
Introduction......................................................................................................................................4
Task 1...............................................................................................................................................5
P1 Devise project aims and objectives for the chosen topic as specified above in the
assignment brief...........................................................................................................................5
P2 Produce a project management plan that covers aspects of cost, scope, time, quality,
communication, risk, and resources.............................................................................................6
P3 Produce a work breakdown structure and a Gantt chart to provide timeframes and stages
for completion..............................................................................................................................8
M1 Produce a comprehensive project management plan, milestone schedule and project
schedule for monitoring and completing the aims and objectives of the project......................10
Task 2.............................................................................................................................................12
P4 Carry out small-scale research by applying qualitative and quantitative research methods
appropriate for meeting project aims and objectives.................................................................12
M2 Evaluate the accuracy and reliability of different research method applied.......................13
D1 Critically evaluates the project management process and appropriate research
methodologies applied...............................................................................................................14
Task 3.............................................................................................................................................15
P5 Analyse research and data using appropriate tools and techniques......................................15
P6 Communicate appropriate recommendations as a result of research and data analysis to
draw valid and meaningful conclusion......................................................................................21
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M3 Evaluate the selection of appropriate tools and techniques for accuracy and authenticity to
support and justify recommendations........................................................................................22
D2 Critically evaluate and reflect on the project outcomes, the decision making process and
changes or developments in the initial project management plan to support justification of
recommendations and learning during the project.....................................................................23
Task 4.............................................................................................................................................24
P7 Reflect on the value of undertaking the research to meet stated objectives and own learning
and performance........................................................................................................................24
M4 Evaluate the value of the project management process and use of quality research to meet
stated objectives and support own learning and performance...................................................25
Conclusion.....................................................................................................................................26
References......................................................................................................................................27
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Introduction
Every business organisation can achieve high growth and success in the large marketplace with
the support of digital technology. It is very important for the company to use latest techniques
and methods to maintaining long-term stability in the competitive market. This project report is
based on Trunki which is UK based manufacturing company. This company manufacture wide
range of bags for the domestic as well as foreign customers. This report includes the several
aspects of digital technology on small business and also about the various policies and strategies
that cope up with digital technology for enhancing profitability and productivity. Apart from this,
disruption will be discussed that affect the business performance. Also will prepare Gantt chart
and action plan for identifying all the practices which are performed by the company for
enhancing profit and productivity. At the end, a method of the survey has been discussed to
collect reliable and accurate information for smooth business functions.
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Task 1
P1 Devise project aims and objectives for the chosen topic as specified above in the
assignment brief
With the help of digital technology, Trunki can implement various changes in the business
activities such as production, planning, risk, cost, project management, resources, design, time
etc. The company can easily compete with its competitors by adopting digital innovation in the
production and services. It will assist in improving the communication, production,
Administration, Storage, and Distribution. The major aim to develop project plan is to minimise
the cost and time effectively. With the help of digital innovation, the company can easily
communicate with its customers, suppliers, and stakeholders to build strong relationship bond.
By making innovative and attractive bag design Trunki can establish tough competition in the
marketplace for another brand. The company can improve the production cost and time by using
effective digital technology and advanced methods. Digital technology assists in promoting and
advertising the products and services of Trunki on a global scale to enhance the number of
customers. This will improve the production process as well as increase the profitability and
growth. Trunki implements digital technology and innovation in the planning, designing and
production process of bags that will reduce the cost and time (Wahyuni, 2012). To achieve high
profitability and productivity it is very important to provide high-quality goods and services.
Technology helps in making high-quality products at minimum cost and time.
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P2 Produce a project management plan that covers aspects of cost, scope, time, quality,
communication, risk, and resources.
The project management plan for Trunki is as under-
Aspects Description
Cost By digital technology, Trunki can produce good quality product and
services at minimum cost. The operating cost will be reduced due to which
company set the minimum cost of bags to attract a huge number of
customers. Trunki can earn high revenue and sales at low cost with the help
of digital technology.
Scope The major scope of project management is to implement the digital
technology and innovation for improving the goods and services. It is
essential for management to communicate the scope of the project to all
employees so that they can attain better result and growth.
Time For achieving better outcomes it is important to implement all the changes
and innovation on right time so that company can introduce product and
service. The company can produce bag by taking minimum time through
high technology (Shalev, 2017).
Quality For satisfying needs and demand of the customer, it is highly important for
the company to produce good quality product and services. Without
making good quality product Trunki cannot attract a large number of
customers. To increase sales and revenue it is must to produce high-quality
goods in minimum time and cost by taking help of digital technology in the
production process.
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