Implementing Strategy at Amazon | Report

Running Head: IMPLEMENTING STRATEGY AT AMAZON
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IMPLEMENTING
STRATEGY AT
AMAZON
System04121
12/23/2019

IMPLEMENTING STRATEGY AT AMAZON
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Contents
Introduction................................................................................................................................3
PESTEL analysis of Amazon.....................................................................................................3
Political..................................................................................................................................3
Economic factors....................................................................................................................4
Social factors..........................................................................................................................5
Technological factors.............................................................................................................6
Environment factors...............................................................................................................7
Legal Factors........................................................................................................................7
PORTER’S five force analysis...................................................................................................8
Competitive Rivalry...............................................................................................................8
Bargaining Power of Amazon’s consumer (Strong)..............................................................9
Bargaining Power of Amazon’s Suppliers (Moderate Force)................................................9
The threat of substitutes (Strong Force)...............................................................................10
The threat of new entrants (Weak Force).............................................................................11
Amazon Value Chain Analysis................................................................................................11
Primary activities of Amazon..............................................................................................12
Amazon Inbound logistics................................................................................................12
Operations of Amazon....................................................................................................12
Amazon outbound logistics..............................................................................................13
Amazon sales and Marketing...........................................................................................13

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Amazon Services..............................................................................................................14
Vision of Amazon....................................................................................................................15
Values at Amazon....................................................................................................................15
Ethics at Amazon.....................................................................................................................15
Compliance with Laws, Rules, and Regulations..................................................................15
Conflicts of Interest..............................................................................................................15
Insider Trading Policy..........................................................................................................16
Discrimination and Harassment...........................................................................................16
Health and Safety.................................................................................................................16
Innovation at Amazon..............................................................................................................17
CSR of Amazon.......................................................................................................................17
Amazon Supporting Local Communities.............................................................................17
Amazon Educating and Empowering Workers....................................................................18
Energy Consumption by Amazon........................................................................................19
Waste Reduction and Recycling by Amazon.......................................................................19
Other Amazon CSR Initiatives and Charitable Donations...................................................20
Amazon Ansoff Matrix............................................................................................................20
1. Market penetration........................................................................................................21
2. Product development.....................................................................................................21
3. Market development......................................................................................................22
4. Diversification...............................................................................................................22

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Conclusion................................................................................................................................22
References................................................................................................................................24

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Introduction
Amazon.Com is company which is based in America and is an international corporation
which is founded on technology and E-commerce, the company is famous for its interruption
for the well-established industries through the innovations in technology and mass gage. It is
one of the leading online markets, an AI secondary breadwinner and a cloud computing stand
as restrained by the market and the revenue. Amazon is one of the leading corporations by
revenue. The corporation Amazon was originated by Jeff Bezos in Bellevue, Washington in
the month of July and in the year 1994. In the starting, the company begin as a bookseller
and it later extended in software, electronics, furniture, food, videogames and etc. This report
will discuss the Amazon.com’s present situation in the market focussed on its outside
working setting and its interior core capabilities; this would be done by discussing Porter's 5
Forces, PESTLE, Porters Value Chain and core competencies. Further, the report will
discuss Amazon.com and its apparition, value and ethics and its competence to positively
innovate along with the present location in admiration of their business social responsibility
creativities and lastly, the report will discuss the planned choices for growth of Amazon.com
by using the Ansoff matrix business analysis (Rothaermel, 2017)
PESTEL analysis of Amazon
Political
Amazon is a company which operates along with the political effect and this thing of pestle
analysis emphases on the administration and its activities and the way it affects commercial,
in the case of amazon, subsequent are some of the political outside factors which are
significant for the development of the E-commerce corporate

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 The party-political constancy of the industrialized republics like the USA and
European countries (Opportunity)
 Governmental provision for E-commerce (Chance and threat)
 Cumulative the struggles of the government on cybersecurity (Opportunity)
Amazon has a high advantage from political constancy; this situation helps in creating a
chance for the business to increase or to expand the business in industrialized republics. For
instance, the company amazon can expand the operations of its Brick-and-mortar in the
United States in order to accompaniment the E-commerce commercial of the company. On
the other hand, the external factor of overall provision for the E-commerce is also a chance,
like the administration provision helps the company to continue its expansion in the markets
but at the same time, this is also a threat to the company due to the rising competition which
involves the Chinese companies of retail which is expanding its operations. The next is that
the government presents good and improved conditions of business by outing efforts to fight
the cybercrime, this aspect is again an opportunity for the company as it shows that the
business can feat to upsurge the pliability in the macro environment of the info knowledge
facilities and E-commerce (Delabona, Pirota, Codima, Tremacoldi, Rodrigues, and Farinas,
2012).
Economic factors
The performance of amazon focuses on the condition of the frugality, where the company
functions its online and non-online business. The belongings of modification and tendencies
in the macro-environment are measured in this feature. In the situation of Amazon.com
following are some of the outside factors which are significant for the commercial.
. The properties of financial tendencies and modifications on the macro-environment are
measured in this phase.