This research report is an analysis of sustainable practices that organization Marlborough Wine needs to perform against the climate change affecting the environment and wine manufacturing. Global increase in temperature could influence physical, biological as well as human systems. Shift in climate change as well as resulting change to weather patterns and carbon dioxide range could cause shift to grape chemistry as well as resulting quality of wine. Analysis indicates that New Zealand is a small open economy and the nation is constantly affected by global macroeconomic environment. Findings indicate that Marlborough has designed to deliver quality assurance, resolve consumer concern and eventually protect New Zealand’s wine export market and deliver the best practice model for the producers. Sustainability as well as qualities of a natural environment are the most significant aspect of brand positioning of Marlborough Wine and the organization needs to be aware of that.