Implication of Digital Technology on SME

RESEARCH PROPOSAL
(To Identify Implication of digital
technology on SME – A Case Study on
Workshop Coffee – Clerkenwell)

TABLE OF CONTENTS
CHAPTER 1 INTRODUCTION.....................................................................................................1
1.1 Research Title: The implication of digital technology on SME – A Case Study on
Workshop Coffee – Clerkenwell. ...............................................................................................1
1.2 Rationale................................................................................................................................1
1.3 Significance of research.........................................................................................................2
1.4 Aims.......................................................................................................................................2
1.5 Objectives..............................................................................................................................2
1.6 Research questions.................................................................................................................3
LITERATURE REVIEW................................................................................................................3
2.1 Introduction............................................................................................................................3
2.2 Impact of Digital technology on retail business....................................................................3
2.3 Challenges faced by retail business due to digital technology..............................................4
2.4 Inter-relationship between digital technologies with development of company...................5
2.5 Conclusion.............................................................................................................................6
CHAPTER 3 METHODOLOGY....................................................................................................6
3.1 Research methods..................................................................................................................7
3.2 Research instruments.............................................................................................................7
Sampling......................................................................................................................................8
Ethical consideration....................................................................................................................9
Validity and reliability.................................................................................................................9
TIMELINE OF RESEARCH ..........................................................................................................9
REFERENCES..............................................................................................................................11

CHAPTER 1 INTRODUCTION
1.1 Research Title: The implication of digital technology on SME – A Case Study on Workshop
Coffee – Clerkenwell.
1.2 Rationale
Digital technology consider platform for small business owners and entrepreneurs to
reach towards the maximum customers. In this regard, innovations consider that continually
grow and develop successful and sustainable business. It ascertains growth and opportunities to
expand business in new areas (Laudon and Laudon, 2015). In this way, successful scalability in
the company becoming too started quickly and focus on the new journey with confidence. In
small business, there are several activities need to implement to create more opportunities and
profitable outcomes in successful manner. As per changing customer behaviours, technology and
competition, it is important to operate systematic work performance. Hence, innovations and
creativity needed to consider different tasks and goals in the enterprise. New activities also need
to invest in the business performance to make successful results. In addition to this, in this
regard, investing required in the performance for improvement in quality and reliability with
adopting new technologies. It is more efficient and continually skills development activity that
considers continuous innovations that is key success.
Small business power also continuously developing in which business need to consider
their expansion in different nations. With this regard, small businesses hire new employees,
promote them and consider workforce diversity to foster increasing participation in global
market. They are also possessed certain strengthen in the local community to develop economy
ability of the country. Technology helps and support with finding new ways to provide products
and services. It will influence by the new technologies that is important for technological
enterprises (Taylor, Bogdan and DeVault, 2015). Unique role of social networking system in the
business ascertained to understand better and consider digital tools and social media.
Furthermore, digital technology using considers more systematic work performance in the
business to develop better understanding and positive results at workplace. In order to use the
social media tools, main advantages to the enterprise is to get maximum customers to grow their
operations and functions.
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Digital technology develops effective learning and development skills in small business
to maintain cooperation and teamwork. It considers important role in the enterprise to make
effectiveness and undertake more profit at workplace. With consider digital technology in
Workshop Coffee – Clerkenwell able to attract so many people easily. They can expand their
business in new areas and communicate better work with them easily (Hill, Betts and Gardner,
2015). For instance, they can take media and digital technology to increase work performance in
systematic manner. The company can start their operations with new app and different people
will share their ideas, views and other aspects easily. Furthermore, social networking sites also
ascertained with software so that customer could be attracted with positive outcomes and results.
1.3 Significance of research
On You Tube, Video Conferencing, etc. software, the chosen business can include their
videos, pictures, etc. All these elements help to attain more benefits and ascertain more specific
results at workplace. In addition to this, evolution of digital technology considers benefits to
human with several reasons (Fitzgerald, Kruschwitz and Welch, 2014). Invention in the
enterprise develops systematically and communicates results in the enterprise. In foreign nations,
it is one of the solution for each problem to expand business. Therefore, it is important to look
for global tourism which grown continually at workplace. Technology develops productivity and
determines right product at right time. Moreover, this element also helps to improve daily lives
and allow make virtual storage with business development. However, there are certain
disadvantages also exist that create negative impact on the evolution of modern technology.
Dependencies on new technology consider good invention to implement and replace several
things. In each country certain rules and regulations consider which essentially adopted to focus
on the revenue and profit generation (Taylor, Bogdan and DeVault, 2015).
1.4 Aims
1.5 Objectives
Aim: To identify implication of digital technology on SME – A Case Study on Workshop Coffee
– Clerkenwell.
Objectives:
 To implement use of digital technology which brought significant changes in Retail
operations.
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 To identify specific challenges faced by retail business due to digital technology.
 To understand correlation between digital technology and business performances.
 To recommend ways for Workshop Coffee – Clerkenwell to measure their performance.
1.6 Research questions
 How to use of digital technology which brought significant changes in Retail operations?
 What are specific challenges faced by retail business due to digital technology?
 How to correlation between digital technology and business performances?
 What are the recommendation ways for Workshop Coffee – Clerkenwell to measure their
performance?
LITERATURE REVIEW
2.1 Introduction
This part is very important that includes many literary works related to authors and
writers who have written in their books, articles, journals on this specified topic. Literature
review is comparing the literary work of different writers and what was their conclusions and
recommendation based on topics.
2.2 Impact of Digital technology on retail business
As introduced by Dewett (2003) “technologies deliver workers straight entree to original
information by permitting them to link up with acquaintance repositories and with information
experts”. Which means that with the help of digital technology that is giving employees of
company chance of understanding what original information is and how could this be connected
with data experts. Advertising division of any association is what is giving them access to larger
parts of market which would not be conceivable of anybody to do. This area of organization is
empowering them to draw in with outside world in substantially less difficult way which is
helping them to spare their opportunity and cost. In this promoting division utilization of
innovation is especially essential as this is enhancing their style and sort of showcasing offering
of items and administrations. Publicizing according to Del Giudice, and Petruzzelli, (2018) is
advising clients that which item to be utilize and which not to be utilized along these lines
empowering them to look over the given scope of products that are there into advertise. Little
and medium size organizations of UK that work and shape lion's share of benefits, business and
wage for the nation should likewise be executing computerized innovation.
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According to Di Fatta, Patton and Viglia, (2018) promoting is that bit of affiliation which
is engaging association to interface with the customers of association and this will be anything
other than hard to show case all features and focal points of things which they are putting forth.
In the current circumstance this exhibiting isn't simply limited to disengage channels yet now
associations are propelling their stock and ventures on the online mode. This online strategy for
advancing is called as mechanized displaying which enable association to interface with each
one of their customers and that too in all parts of world. Orser and Riding, (2018) said that
electronic advancing will be especially useful for association in fulfilling the goal of advantages
and arrangements. This will thus increase the advantages and offers of association and after that
they can perform in better way. Modernized advancing is those phases which is helping
association and customer so they both could be related with each other and fulfil their need and
need. Thus this technology could be used very much in retain industry so that they could be
gaining more share of markets and profits so that business is getting increased sales or customers
as well.
2.3 Challenges faced by retail business due to digital technology
Nantembelele and Gopal, (2018) said that for association modernized advancing will be
basic with the objective that they may get the high ground in advertise and thusly upgrading
bargains execution. While, on the other hand this is furthermore basic on the viewpoint of
customer as they could without quite a bit of an extend shop and see the things however online
sources. Modernized exhibiting is the techniques by which it will be straightforward for
association to achieve their goals which are generally related to arrangements and advantages of
firm. Lichy and Stokes, (2018) incorporated that displaying as automated media like that of
various web based systems administration channels which are Facebook, their own specific
locales are some instance of them.
Foroudi, P., Nazarian, A. and Duda, (2017) furthermore said that association can simply
assemble the arrangements and advantages pay if they are using the diverse electronic
publicizing channels and propelling their items and organization online bases. This will be
possible just if industry is been engaged by an extensive variety of cutting edge publicizing
gadgets and techniques and they ought to in like manner have a specific gathering. Tang, J., and
Stöckmann, (2017) said this is the commitment of association to help its customer with better
and more broad extent of choice while they are making their purchase of items and profiting
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organizations. Outfitting them with the best kind of things is basic as this will along these lines
be choosing the advantages and offer of associations and supporting in the advancement and
change of association as well.
Fleming, Heywood and Roberts, (2018) furthermore explains the conditions and final
products of not using the electronic exhibiting limit which can incite loss of customer's
satisfaction and their commitment too. Just as the association isn't using automated exhibiting
then they will be not had the ability to get and hold customer base. Association will similarly not
had the ability to get the high grounds in case they are remaining in market and they will in like
manner be not upgrading their advantages or arrangements. For convenience industry this
progressed advancing is especially basic as they could be use it from various perspectives and
consequently helping them in growing arrangements and pay age. SME industry is especially
creating zone of economy of UK which is in like manner making the GDP of UK improved and
extended. Modernized exhibiting will in like manner be helpful to customer to chase and find the
best deals with the given one and a short time later take a gander at among them and likewise
improving the way customers are saving the tickets of whether transport or that of hotels. Schegg
and Stangl, (2017) also said this progressed displaying will in this way be deal with the
association as who are their potential customers to whom they could bargain the things and
organization and after that they will procure benefits for them.
Also, Stankovska, Josimovski and Edwards, (2016) perceived that if progressed
displaying isn't be used as a piece of the affiliation then this will be a noteworthy issue for the
association. As this will compel the extent of customer and market as association will then not
find the fitting base to develop their market. Williams, Gavino and Jacobson, (2017) said that
industry can't create and make if they are not doing advancing of their things and organizations.
2.4 Inter-relationship between digital technologies with development of company
It was incorporated that there are numerous difficulties which could look by
organizations which are utilizing this computerized innovation into their fundamental working
like that of setting up the advanced showcasing. They have to do numerous things or there are a
few capacities which are appended with this including that way on the off chance that they are
working on the capacity and sharing of the data using cloud innovation. Other than this
promoting of organization would be enhanced on the off chance that they are executing the
utilization of innovation in their day by day activities. Heywood and Roberts, (2018) said that ad
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libber utilization of computerized type of innovation would empower the firm to acquire higher
measure of benefits and deals which thusly would enable organization in expanding their market
to share and clients.
This sort of innovation is useful for both the firm and for their customers concerning one
this would create benefits and for other it is type of social occasion data. Clients would get lost
of data and learning about the items and administration of organization with the goal that it turns
out to be simple for them to distinguish whether to purchase or not. Del Giudice, and Petruzzelli,
(2018) incorporated that it is obligation of showcasing division to demonstrate their client their
items and administrations so it turns out to be simple for them to search for good items for them.
There are numerous promoting methodologies which must be embraced by all organizations with
the goal that their items and administrations are connecting towards the different sections of
clients thus that they could expand their base of clients Nantembelele and Gopal, (2018). There
is less cost to set up computerized innovation on the business which calls for greater work. The
effect of computerized promoting on the elements of organization and its benefits are
exceptionally higher as this would empower them to acquire measures of benefits and
subsequently expanding their belongings in advertise.
2.5 Conclusion
From the above literature review it could be concluded that the offers of association could
thusly be improved and reinforce them to achieve focal points of firm by getting a consistently
expanding number of possible resources said by McCann and Barlow, (2015). So displaying is
particularly fundamental for this part things being what they are to be straightforward for
customers to surf and find their ideal hotel.
CHAPTER 3 METHODOLOGY
In order to conduct the research program, it is important to focus on the research
methodologies. This is because, it considered useful program with tools and techniques. It is the
best way to determines concept and attain more systematic results at workplace (Mackey and
Gass, 2015). Following are different tools have been implemented that helps to consider program
in systematic way:
3.1 Research methods
Research methodology definition
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Research design consider important role in the business to conduct effective research at
workplace. There are several kinds of research design exist that helps to attain more significant
results at workplace. Different tools and techniques consider that helps to focus on the desired
results and outcomes in the enterprise. Different types of research designs are such as
experimental, exploratory, and descriptive, etc. determines to undertake effective functioning at
small business. From the above researcher select experimental research design that helps to
evaluate results with theory and formulate effective functioning at workplace. It assists to
execute study in successful manner (Karp, Dew and Reynolds, 2016).
Compare quantitative and qualitative research
It is another research methodology part in which effective functioning ascertained to
focus on the subjective results at workplace. With this regard, theory and models of effective
research program has been implemented to make proper logistic results. Performance integrated
to find in-depth information in the business. It helps to carry implication of digital technology in
Workshop Coffee – Clerkenwell. There are two types of research philosophies exist such as
interpretivism and positivism. With consider interpretivism research philosophy, subjective
results will be attain to make significant results. Beside this, positivism research philosophy
considers define set of objectives and accomplish desired results as well (Riedl, Davis and
Hevner, 2014). Present study based on the interpretivism to collect fresh and relevant
information towards the aims and objectives.
3.2 Research instruments
Research strategy is important element which adopted to undertake program in
systematic manner. In this regard, suitable techniques have been considered to undertake
research program and find useful results. There are mainly two elements consider such as
qualitative and quantitative research strategies. From the both, present research based on
qualitative research strategy in which researcher able to find useful outcomes in desired manner
(Bilau, Witt and Lill, 2018).
Research approach
It is also crucial element to conduct the research program. With this aspect, appropriate
process and technique consider that assists to find useful result at workplace. In addition to this,
it also helps to identify results with improve systematic performance in business environment.
Research approach considers the best method that helps to determine model and theories at
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workplace. It increases knowledge and target achievement. There are two types of research
approaches exist such as inductive and deductive (Taylor, Bogdan and DeVault, 2015). For the
present research, deductive research approach has been used that helps to identify significant
program at workplace.
Data collection
It is considered to be one of the most important aspect of the overall research
methodology, where, a specific method of data collection is chosen in a manner to fulfil the
requirements of aims and objectives of the investigation. The data can be collected in primary or
secondary format. Primary data is one where, first hand data is collected for the research so as to
ensure that the information already exists is not used in it (Chenail, 2011). Further, secondary
data can be collected through the sources where data has already been published. Hence, in the
present scenario, both primary and secondary data will be used where, primary data will be
collected in the form of questionnaire and on the other hand, secondary data will be collected
through books, journals and other online resources.
Data analysis
Data analysis is another important aspect of the research which helps in ascertaining the
best method that can be used by the researcher to analyse the data. There are two types of
methods that can be adopted by the investigator. These are, qualitative method and quantitative
method. In the qualitative approach, it helps in finding out in depth knowledge of the research in
such a manner that maximum knowledge can be generated out of it, However, in case of
quantitative analysis, statistical tools are used in order to draw out the results. In the present
project, qualitative type of data analysis tactic will be used where themes will be formulated to
draw out the results (Clark, 2012).
Sampling
Sample is subset of the population. Since, it is not possible to opt for whole of the
population, it become important to diligently choose the population in such a manner that right
kind of output can be generated put of the investigation being made. Hence, in the present
research on digital technology, random probability sampling method will be used by the
researcher so as to attain the specific results. Hence, 20 customers of Workshop Coffee –
Clerkenwell will chose so as to analyse the main aim of the research and assess the implication
digital technology on the business.
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Ethical consideration
It is important that all the ethics are being taken into consideration by the researcher while
conducting the research. Hence, [following ethics will be taken into consideration by the
researcher: Prior Approval: Prior approval will be taken from the managers from whom data will be
collected by the researcher and no undue influence or coercion will be used to gather the
results from them.
 Confidentiality: All the data collected in the form of questionnaire will be kept confidential
and name and other personal information of the respondents will not be disclosed to the
reader of the research.
Validity and reliability
The data and results opted out of the research will be valid enough and readers can
adequately rely on the same. Only authentic sources of information will be taken into
consideration to ensure that the collected data and results carried out of it are authentic enough.
TIMELINE OF RESEARCH
Following are certain activities consider in the present research proposal. These activities
help to consider systematic research results at workplace. In addition to this, as per setting of
time, task has been completed so that it will focus on the attainment of goals and objectives as
well. Moreover, outcomes and results are also based on the activities' performance so that it is
important to focus on the present research.
Activity/Week 1 2 3 4 5 6 7 8 9 10 11 12
Research proposal writing
Understanding and reading of literature
Ascertain objectives and goals
Literature review drafting
Secondary data collection
Secondary data analysis
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Research approach development
Research methodology drafting
Questionnaire formulating
Arranging interviews
Conducting interview programs
Information gathering
Draft findings
Data evaluating
Other chapters finalizing
Draft findings chapter
Submission to tutor and awaiting feedback
Revising the final draft
Printing and binding
Submit
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