Analysis of Software Exporting Nations

The provided document appears to be a collection of academic papers and articles related to international business, economics, and technology. The content includes discussions on globalization, foreign direct investment, economic growth, and the impact of audit firm office M&A on subsequent office audit effectiveness and efficiency. It also covers topics such as product diversification of exports, causal linkages among product diversification, economic globalization, and economic growth, as well as transformational sustainability research methodology. Additionally, it touches upon crime prevention through environmental design, emotional practices in post-acquisition integration, and the impact of organizational culture differences on M&A performance. The document seems to be a compilation of various research studies and papers, likely from a academic or professional context.

RESEARCH PROJECT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
P1 Producing research proposal defining research questions supported by literature review....1
P2 Examining appropriate research methods and conducting primary and secondary research 7
P3 Conducting primary and secondary research considering costs, access and ethical issues...8
P4 Applying analytical tools for findings of research.................................................................8
P5 Communicating outcomes to audience..................................................................................9
P6 Reflecting on effectiveness of research methods applied in the business...........................17
P7 Alternative research methodologies.....................................................................................17
CONCLUSION..............................................................................................................................18
REFERENCES..............................................................................................................................19

INTRODUCTION
Present report is on research project and the topic chosen for this project is the impact of
implication of direct Export strategy in Kenya on Burberry PLC engaged in fashion industry. As
business is establishing its international step for first time on other methods can do best other
than a research project. This strategy is chosen with complete integration of the knowledge in
research process. An analysis is conducted in relevant industry to reach a significant outcome.
Under research methodology data collection, approach, type, design, philosophy, sampling
technique of research are discussed in detail. After completion of research projects its outcomes
and findings are communicated to stakeholders which might get effected by this project.
P1 Producing research proposal defining research questions supported by literature review
Background
Globalisation has led path for economies to be interdependent with regards to goods and
services. It has become favourable to mankind in getting products and services which are not
available in their own country (Mommen and Jilberto, 2017). Large inflows and outflows of
items takes place having wide variety of goods being offered to people leading to satisfaction
level as they can purchase from pool of commodities. Integration of developed and developing
economies of world have provided all the relevant outcomes by which multinational firms
operating on large scale can effectively export goods for increasing and expanding their
operations quite effectually.
Direct exporting market strategy has become useful for organisations to export directly to
potential and new customers for purchasing the same (Burnett, 2017). This leads to avoiding all
middleman costs or third party distributors having more profits in the best way possible. The
present aim of research project is to examine the impact of direct exporting entry strategy of
Burberry PLC in Kenya, country in East Africa for maximising operational activities. Burberry
PLC is a globally sound organisation engaged in fashion industry making entry to emerging
market which is Kenya so that customer base can be increased. This will help company to attain
more profits and enhance its overall position in the new market. It will be fruitful for firm in
accomplishing objectives in new emerging market which is achievable due to globalisation.
Aim
“To examine the impact of direct exporting entry strategy in Kenya in the context of
fashion industry- A study on Burberry PLC”.
1

Objectives
 To identify factors of direct exporting strategy for benefiting impact growth of Burberry
PLC in Kenya.
 To analyse major benefits of globalisation leading to enhanced operations of Burberry
PLC in overseas market.
 To recommend on improving operations and examining direct exporting strategy for
success of Burberry PLC in Kenya.
Research Questions
Q1. What challenges Burberry PLC to expand to Kenya market for better performance?
Q2. What are the factors of direct exporting market strategy beneficial for Burberry PLC?
Q3. Do globalisation enhances overall operations of Burberry PLC?
Importance of study
Globalisation has paved the way for attaining international markets so that profitability
position can be enhanced quite effectually. It is becoming useful for firm for expanding its
customer base. Direct exporting entry market strategy is helpful for organisations in
accomplishing profits by reducing middleman costs in effective manner (Carmel, 2018). The
importance of present study will focus on Burberry PLC that how can it enter market of Kenya
with the help of direct exporting and what will be impact of such strategy on company. Market
entry strategies are required to be implemented so that company may be able to attain desired
customers in accordance to target market.
Eliminating intermediaries in a manner which will be fruitful for company in attainment
of huge quantum of profits (Delaney. 2018). Burberry PLC has implemented strategy for
attaining efficiency on global scale and will deliver combination of organic profits and strong
cash generation and fair allocation of capital. This will prosper company in accomplishing higher
growth. Moreover, greater level of control on organisation's operations and aspects of transaction
made with them. Direct exporting is global market entry strategy which will be used by Burberry
PLC to enter into Kenya so that operations can be expanded and more profits can be
accomplished. Research questions being formulated by researcher will be effectively addressed
so that objectives of research can be met and conclusion could drawn of research with aspect of
examining impact of direct exporting strategy on Burberry PLC for expanding to Kenya.
Literature Review
2

Theme 1- Direct Export and Emerging Markets
As per the views of Lasserre (2017), globalisation is one of the important aspect in
movement of goods and services across borders. Trade liberalisation is based on export growth
model and has major benefits in the form of profit generation, employment creation and boosting
growth of economy. Business is able to expand in countries which help to attain overall
economic growth. In contrast to this, Blanchard and Olney (2017) says that trade liberalisation is
reverse process of protectionism being imposed by domestic country to protect industries from
global industries in fear of losing domestic share in hands of international companies. Free trade
is possible because of trade liberalisation. Moreover, direct export injects profits to firm as trade
becomes simpler and costs is minimised. The result of liberalisation and integration process is
termed as globalisation which signifies relationship between trade liberalisation and
globalisation.
Theme 2- Impact of market entry strategies on companies
According to Gözgör and Can (2017), market entry strategies on global level is important
for company in order to provide better understanding of international scenarios so that customer
base can be attained in a better way. Exporting, countertrade, licensing, joint venture are some of
entry strategies of market which helps business to attain an edge over new market ahead of its
competitors in the best way possible. Sunde (2017) says that impact of these strategies on
organisations are of much importance. This is because company implements such strategies in
order to enter into market with a view to accomplish customer's base in effective manner.
Exporting is used to enter in market by selling goods to consumers with the involvement of
intermediaries. Countertrade is another international trade which is attained by exchanging goods
which are paid with other commodities rather than with currencies. As per the views of Deng and
et.al. (2018), licensing is an agreement where licensor grants permission to licensee and in return
royalty fees is paid. Joint venture is an enterprise which is formed by two or more investors
sharing ownership and rights over control and operations. Such market entry level impacts
companies which are based on various aspects such as ownership, sharing of risks and control
over operations.
Theme 3- Direct exporting in international business
3

Petras (2017) says that direct exporting is selling goods directly to customers without
third party distributors and exports can take place. This helps to eliminate middleman and direct
contact with customers can be accomplished in a better way. It is beneficial for economies which
have low profits in hand by exporting with the help of intermediaries. It helps to cut-down costs
and more income can be generated by them. It also provides protection in terms of trade marks,
copyrights and patents. Indirect exporting is major aspect of exporting goods or selling to
inventory which in turn sells to customers or wholesalers. It is a low-risk strategy often
implemented by organisation which has no knowledge about market situation and taste of
customers. Furthermore, in export process, minimal involvement is required and objectives can
be achieved. It has a greater level of exports on international basis.
Theme 4- Mergers
According to Tarba and et.al., (2017), international merger and acquisition is growing on
regular basis. Generally this entry strategy is replicated to specific merger and acquisition which
are taking beyond boundaries of specific country. However, these are also known as global or
cross border merger and acquisition. Globalisation and worldwide reforms of financial has
directly contributed for developing international acquisition and merger at substantial extent. As
these mergers and acquisition are undertaking in varietal forms such as vertical, horizontal,
congenric, conglomerate, accretive mergers and others.
According to Brueller, Carmeli and Markman (2018), these global merger and acquisition
are performed with objective of attaining some strategic advantages in markets for specific
country. By considering helps from these international merger and acquisition, various MNCs
could enjoy numerous advantages which consist of economies of scale and market dominance.
However, according to author global merger and acquisition signifies important role involved in
company's growth. It directly deals with various transaction for helping in big companies for
penetrating in innovative market and to attain economies of scale. Hence, it also stimulates
foreign direct investment or FDI.
As per views of Vuori, Vuori and Huy (2018), process of M&A is invariable consolidates
the position in organizations which are duplicated. It often signifies the probabilities of lay-off
and must place people for working an indefinite duration. Due to absence of potential is
considers as definite until the completion of this process. In the similar context, many
organizations are forced at high level of uncertainty because they don't know about happenings.
4

According to author, it helps in establishing different growth opportunities internationally. Two
separate business might be competing against each other and can now operate together as entity
for completing process of M&A. It is indirectly signifying this event in effective aspect and
provides economic advantages. Consumer prices related to services and goods might or might
not increase but overall, it is effective organization which creates economic opportunities.
According to Sellers, Zimmerman and Fogarty (2018), it adds value to entity which is
combined either on individual aspect which could produce on its own. This process is related to
decreasing duplication and efficiency for obtaining. The end outcome helps in enhancing level of
attaining revenue due to inexpensive redundancies which incur in whole product chain. On the
contrary, author has stated that it might raise owed amount of debt in balance sheet. It could also
impact ability of organization for establishing new credit lines or to borrow additional funds for
expanding it globally. Various M&A has requirement of numerous people on both aspect to asile
on similar page. If it does not happen then time taken for completing process of M&A extension.
It helps in creating additional cost which might be risk of merger and acquisition greater than its
advantage. It is replicated as cost effective method for fuel expansion as business has to upgrade
their internal process as well with technologies which are already existing and created massive
charge on different budget lines.
Research Methodology
Research Philosophy-
The research philosophy is used for providing a belief about how data should be
gathered, analysed and used. Interpretivism and positivism are two methods of research which
can be used by researcher. On the other hand, interpretivism philosophy will be used by
researcher for interpreting results of research in a better way (Humphries, 2017). Furthermore,
scholar would easily gather facts and figures so that it outcomes would be easily interpreted.
Research Type-
Research type can be categorised as quantitative and qualitative in nature. It can be
analysed that researcher can use both methods in accordance to the purpose of research in the
best possible manner. In relation to this, it can be said that quantitative method deploys
understanding in order to gather facts and figures so that scholar can effectively achieve clarity
about research topic with the help of which research questions are addressed in a better manner.
5

On the other hand, qualitative method is opposite of quantitative technique so that theoretical
framework can be addressed with ease (Vaioleti, 2016). In current research, scholar will apply
quantitative technique so that impact of direct exporting strategy on Burberry PLC could be
examined. The rationale behind selecting this technique is to analyse research problem by
examining relationship among market entry strategy and globalisation.
Research Approach-
The research approach is based on manner in which research would be approached in
positive way by which research outcome can be attained quite effectually. There are two
approaches that can be used by researcher in accordance to research problem in hand leading to
arrive at conclusive evidence of research. Deductive and inductive are two approaches of
research. Deductive approach is used to provide a base for developing hypothesis which in turn
based on existing theory and then forming the theory from particular to general (Vera and
Fabian, 2016). While, inductive approach is used for generating new theory from data.
Researcher will use deductive approach for completing research project for attaining at outcome.
Research Design-
Research design is a plan or schema of entire project by which entire research is based. It
provides direction to execute project according to plan being made. This helps researcher to
effectively accomplish outcome with ease. There are two types of research design such as
exploratory and descriptive research designs. The researcher will use exploratory research design
for effectively attaining deeper and useful insight about subject in hand in a better way. It will be
helpful for accomplishing research objectives in accordance to plan. It can be justified that in
order to clearly identify problem under study by making modifications under study.
Sampling-
Simple random sampling method is an important technique which is used to take sample
from population by implementing random choosing of population. Researcher will use sample of
30 employees of Burberry PLC so as to gather data by issuing them questionnaire which will
serve the purpose of research in the best way possible. Furthermore, by taking sample of
employees, viewpoints regarding impact of direct exporting strategy in effective manner.
6

Moreover, sampling will provide better analysis of data and research will be concluded quite
effectively.
Data collection-
The data collection will be done by taking into account primary and secondary sources.
Primary source of data is used for making proper analysis with the help of questionnaire to 30
employees so that data can be gathered from it. Moreover, interviews will be taken as well from
respondents. On the other hand, secondary data will be gathered by taking access from books,
journals, articles which are regarded as reliable sources.
Data analysis-
Quantitative technique will be implemented and in relation to this, themes will be
produced by taking into account data which will be generated. This will serve the purpose of
research in a better way by which researcher can effectively attain outcome by interpreting the
same. It will be helpful in providing results of data gathered with ease.
Research Timeline
7

P2 Examining appropriate research methods and conducting primary and secondary research
The primary and secondary data both are one of the important sources for generating data
in the best way possible. It is essentially required so that researcher may be able to provide better
influence over the impact of globalisation on Burberry PLC with the help of which desired data
can be gathered in a better way. Questionnaire will be issued to 30 employees so as to attain
outcome in effective manner. It is a reliable method for effectively achieving viewpoints of
sample population by incorporating simple random sampling method in effectual way.
Secondary data is another useful source for collecting data from reliable sources in order
to accomplish desired data by getting access to books, journals, articles being published on
internet. These are termed as second-hand as it has been already collected for some other purpose
by other researcher. Thus, both secondary and primary data have been used by scholar.
P3 Conducting primary and secondary research considering costs, access and ethical issues
Costs-
8

There are various types of costs which are being incurred for effectively conducting
research so as to address research questions and accomplish research objectives. It can be
analysed that travelling costs, printing costs and data collection expenses have been incurred.
These costs are required so that research can be conducted quite effectively (Fletcher, 2017).
Access-
Access has been taken to complete research in a better way. Books, journals, articles are
used from reliable sources. Thus, it has been used for serving current research for examining
impact of direct exporting strategy on Burberry PLC to expand in Kenya.
Ethical issues-
Permission has been taken from employees of Burberry PLC to effectively attain
outcomes of research. Purpose behind data collection is being taken and then data has been
collected from employees.
P4 Applying analytical tools for findings of research
Research type:
For conducting the research to examine the impact of direct export Strategy in Kenya in
context of fashion industry quantitative technique have been used to analyse the actual impact.
For application of this technique facts and figures has been collected to determine the exact
phenomenon of implication of direct export strategy. The reason behind using this research type
is that data can be analysed using statistical tools such as Excel and SPSS and the results reached
are extremely reliable as it is always said that number do no lie and same is application for this
research technique as well. It was found that globalisation has up scaled business operational
activities in a broader manner leading to attainment of desired profits.
Research approach
To conduct this research deductible has been applied as this emphasis on reasoning by
concrete application of consequence from general principle. The reason behind selection of this
approach has been that it aims and tests the theories and then a conclusion is reached.
Research design:
Under this research project exploratory design has been applied as this provide an insight
to the research topic ans decision making becomes less complicated ans various dimension
related with project have been explored. Te main reason behind choosing this is that this method
9

assist in clarifying ambiguous problems which have been seen in this project (Alvesson and
Sköldberg, 2017).
Research philosophy:
The philosophy that have been applied in this research project is interpretivism. The
reason behind choosing this philosophy is that it is related with humanistic qualitative methods.
This states that human minds must be read and relevant information and though shall be applied
in analysis of data and retching conclusion of research project.
Research sampling:
For research sampling 30 employees have been selected randomly as samples and they
been asked same question about research topic which have been presented to them in
questionnaire format. It was found out that majority of respondents said that globalisation has
enlarged operational activities of business.
Data collection:
Data is collection has been done by using both methods i.e. primary and secondary
(Wiek and Lang, 2016). The primary data gas been collected trough survey of 30 employees of
the organisation. Secondary data has been collected from relevant books, journals and article
written in same context.
Data Analysis:
Analysis of data collected through primary and secondary method is done on thematic
basis. For data collected themes have been prepared as per facts' similarity. This method have
been chosen in present research project because ii sis best for analysis quantitative data collected
form primary and secondary methods. Themes and pattern across data have been prepared for
correct interpretation of facts and figures.
P5 Communicating outcomes to audience
Questionnaire
Name-
Age-
Demographic Profile-
Q1. Do you believe that globalisation has paved the way for increasing operations of Burberry
10

PLC?
 Strongly Agree
 Agree
 Strongly Disagree
 Disagree
Q2. Do you think that direct exporting market entry strategy is fruitful for Burberry PLC?
 Strongly Agree
 Agree
 Strongly Disagree
 Disagree
Q3. Among following elements, which has major benefits of direct exporting strategy?
 Cost-effective
 Increase in profits
 Faster feedback from customers
 Better control over transactions
Q4. Do you agree that expanding operations in emerging markets improves overall position of
Burberry PLC?
 Strongly Agree
 Agree
 Strongly Disagree
 Disagree
Q5. Which factor has much influence on due to direct exporting entry strategy?
 Market research
 Foreign distribution
11

 Handling invoices
 Shipment
Q6. Do you believe that globalisation has benefited Burberry PLC for marking its presence in
major markets?
 Yes
 No
Q7. Kindly provide valuable suggestions if any......
Theme 1 – Globalisation increases operations of organisation
Q1. Do you believe that globalisation
has paved the way for increasing
operations of Burberry PLC? Respondents
Strongly Agree 12
Agree 9
Strongly Disagree 5
Disagree 4
Total 30
12

Strongly Agree Agree Strongly Disagree Disagree
0
2
4
6
8
10
12
14
12
9
5
4
Respondents
Interpretation-
It can be analysed from chart that globalisation increases operations of organisation as 12
have strongly agreed the statement and 9 respondents have agreed. While, 5 are strongly
disagreed and 4 disagree with it.
Theme 2 - Direct exporting market entry strategy is fruitful
Q2. Do you think that direct exporting
market entry strategy is fruitful for
Burberry PLC? Respondents
Strongly Agree 12
Agree 7
Strongly Disagree 6
Disagree 5
13

Strongly Agree Agree Strongly Disagree Disagree
0
2
4
6
8
10
12
14
12
7
6
5
Respondents
Interpretation-
It can be interpreted from chart that 12 respondents strongly agree with statement and 7
agree with it. While, 6 strongly disagree that direct exporting market entry strategy is fruitful.
Moreover, 5 disagree with it.
Theme 3 – Faster feedback from customers
Q3. Among following elements, which
has major benefits of direct exporting
strategy? Respondents
Cost-effective 7
Increase in profits 8
Faster feedback from customers 10
Better control over transactions 5
Total 30
14

Cost-effective
Increase in profits
Faster feedback from customers
Better control over transactions
0
2
4
6
8
10
12
7
8
10
5 Respondents
Interpretation-
It can be analysed that direct exporting strategy has main benefit that faster feedback
from customers could be taken so that queries can be resolved in effective manner. While, 7
respondents answered it is cost-effective for company. 8 said that increase in profits can be
accomplished so that firm can maximise with the help of such strategy. 5 answered better control
over transactions can be achieved.
Theme 4 – Improves position of Burberry PLC
Q4. Do you agree that expanding
operations in emerging markets
improves overall position of Burberry
PLC? Respondents
Strongly Agree 12
Agree 4
Strongly Disagree 5
Disagree 9
15

Total 30
Strongly Agree Agree Strongly Disagree Disagree
0
2
4
6
8
10
12
14
12
4
5
9
Respondents
Interpretation-
The above chart represents that 12 employees said that expansion of operations in
emerging markets improving overall position of Burberry PLC. While, 4 agree with it that
operations can be expanded in emerging markets like Kenya. 5 respondents strongly disagree and
9 disagree with it.
Theme 5 - Foreign distribution has much influence of strategy
Q5. Which factor has much influence
on due to direct exporting entry
strategy? Respondents
Market research 8
Foreign distribution 9
Handling invoices 6
16

Shipment 7
Total 30
Market research
Foreign distribution
Handling invoices
Shipment
0
1
2
3
4
5
6
7
8
9
10
8
9
6
7
Respondents
Interpretation-
It can be analysed that foreign distribution is achieved by implementing direct exporting
strategy in a better way. While, 8 answered market research has much influence by such strategy.
6 said invoices handling is influenced and remaining 7 employees replied shipment has much
influence due to strategy.
Theme 6 – Globalisation has benefited Burberry PLC
Q6. Do you believe that globalisation
has benefited Burberry PLC for
marking its presence in major markets? Respondents
Yes 19
No 11
17

Total 30
Yes No
0
2
4
6
8
10
12
14
16
18
20 19
11
Respondents
Interpretation-
It can be assessed that globalisation has benefited Burberry PLC in international markets
as 19 respondents are in favour of it. Thus, in Kenya, it can implement its operations for
accomplishing more profits.
P6 Reflecting on effectiveness of research methods applied in the business
I have been able to enhance my skills in a better way. Data has been gathered from
sample population and communication skills are being improved. Furthermore, in-depth analysis
is being carried out by implementing thematic analysis which has also improved by data
analytical skills. I'm able to grab knowledge on impact of direct exporting strategy on Burberry
PLC and I' have also gathered facts and figures that organisation will be successful in operating
in Kenya as it is an emerging market. Moreover, time management skills are also improved of
mine in completing project within stipulated time. Overall research has benefited me for further
18

growth in sector so that I' will conduct future research in a better way. Thus, I' have acquired and
improved these skills and applied quantitative method for research outcome.
P7 Alternative research methodologies
Research methodologies are applied in order to explore data in effective manner and
attain results. Scholar has implemented quantitative method for conducting research by gathering
results. On the other hand, qualitative factors can be applied and qualitative technique is then
replaced by it. It also useful method for collecting data in accordance to theoretical framework.
While, primary data has been gathered by issuing questionnaire to employees of Burberry PLC.
However, observation method, interviewing candidates can be used in place of it. Inductive
approach can also be applied by researcher.
CONCLUSION
Hereby it can be concluded that globalisation is crucial for large multinational
organisations which have diversified operations in many countries. Burberry PLC can easily
enter market of Kenya by applying direct exporting strategy having ample of benefits. Research
methods applied also clarify that it will be major impact on overall performance and sales could
be increased. Moreover, data analysis has been conducted by which respondents have answered
in favour of emerging market for expanding its operations. Hence, it will be able to attain
benefits and profitability will be maximised.
19

REFERENCES
Books and Journals
Alvesson, M. and Sköldberg, K., 2017. Reflexive methodology: New vistas for qualitative
research. Sage.
Blanchard, E. J. and Olney, W. W., 2017. Globalization and human capital investment: Export
composition drives educational attainment. Journal of International Economics.106.
pp.165-183.
Brueller, N. N., Carmeli, A. and Markman, G. D., 2018. Linking merger and acquisition
strategies to postmerger integration: a configurational perspective of human resource
management.Journal of Management. 44(5). pp.1793-1818.
Burnett, R., 2017. Global strategies and local markets: explaining Swedish music export success.
In Global Repertoires (pp. 9-19). Routledge.
Carmel, E., 2018. The Globalization of Software Outsourcing to Dozens of Nations: A
Preliminary Analysis of the Emergence of 3 rd and 4 th Tier Software Exporting
Nations.The Digital Challenge: Information Technology in the Development Context,
Ashgate.
Deng, Y. and et.al., 2018. Effects of cold start control strategy on cold start performance of the
diesel engine based on a comprehensive preheat diesel engine model. Applied Energy. 210.
pp.279-287.
Fletcher, A. J., 2017. Applying critical realism in qualitative research: methodology meets
method. International Journal of Social Research Methodology. 20(2). pp.181-194.
Gözgör, G. and Can, M., 2017. Causal linkages among the product diversification of exports,
economic globalization and economic growth. Review of Development Economics.21(3).
pp.888-908.
Humphries, B., 2017. Re-thinking social research: anti-discriminatory approaches in research
methodology. Routledge.
Lasserre, P., 2017. Global strategic management. Macmillan International Higher Education.
20

Mommen, A. and Jilberto, A. E. F., 2017. Regionalization and globalization in the modern
world economy: perspectives on the Third World and transitional economies. Routledge.
Petras, J., 2017. Non-governmental organizations in a conjuncture of conflict and war psychosis.
In The New Development Politics (pp. 145-156). Routledge.
Sellers, R. D., Zimmerman, A. and Fogarty, T. J., 2018. The Impact of Audit Firm Office M&A
on Subsequent Office Audit Effectiveness and Efficiency.
Sunde, T., 2017. Foreign direct investment, exports and economic growth: ADRL and causality
analysis for South Africa. Research in International Business and Finance. 41. pp.434-
444.
Tarba, S. Y and et.al., 2017. The impact of organizational culture differences, synergy potential,
and autonomy granted to the acquired high-tech firms on the M&A performance. Group &
Organization Management. p.1059601117703267.
Vaioleti, T. M., 2016. Talanoa research methodology: A developing position on Pacific
research. Waikato Journal of Education.12(1).
Vera, Y. and Fabian, N., 2016. Crime prevention through environmental design.
Vuori, N., Vuori, T. O. and Huy, Q. N., 2018. Emotional practices: how masking negative
emotions impacts the post‐acquisition integration process. Strategic Management
Journal. 39(3). pp.859-893.
Wiek, A. and Lang, D.J., 2016. Transformational sustainability research methodology.
In Sustainability Science (pp. 31-41). Springer, Dordrecht.
ONLINE
Delaney. 2018 Direct exporting advantages and disadvantages [Online] Available Through:
<https://www.thebalancesmb.com/direct-exporting-advantages-and-disadvantages-
1953310>
21