Hospitality Industry Trends and Challenges

This assignment delves into the dynamic landscape of the hospitality industry. It examines key trends such as the rise of social media, the sharing economy's impact on hotels, and the growing importance of sustainable practices. The analysis also considers challenges faced by the industry, including managing customer expectations, fostering employee satisfaction, and adapting to technological advancements. Relevant research articles provide insights into these aspects.

Marketing in hospitality

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Concepts of marketing for a relevant services' industry.......................................................1
1.2 Impact of the marketing environment on the industry..........................................................2
1.3 Evaluate the relevance of consumer markets in the industry................................................2
1.4 Developing different market segments.................................................................................3
TASK 2............................................................................................................................................4
2.1 Importance of components of the marketing mix to the industry.........................................4
2.2 Pricing strategies and policies in relation to the industry.....................................................5
TASK 3............................................................................................................................................5
3.1 Role of the promotional mix.................................................................................................5
3.2 Plan an advertising campaign for a services'
industry operation.......................................................................................................................6
3.3 Role that sales promotion and
public relations play in promotional efforts...............................................................................6
TASK 4............................................................................................................................................7
4.1 Relevance of market research to
service industry operations.........................................................................................................7
4.2 Market research for an appropriate
product or service.......................................................................................................................7
4.3 Suitability of different media for
marketing an appropriate product or service..............................................................................8
4.4 Implementation of the marketing
plan for an appropriate product or service.................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES .............................................................................................................................10

INTRODUCTION
Marketing is one of the most important part for improve external environment. In
hospitality sector is useful and increase number of customer in market. Hospitality marketing
takes a look at how segments of the hospitality industry like Airline. On the other hand, sale
promotion and public relation is use for promotional efforts. This report is based on BA British
Airways. The company located in United Kingdom and provide different kind of services in
Airline industry (Walker, 2016). Further, it covered pricing strategies and policies in Relation to
the industry. In addition, market research and market plan is improve overall development and
increase profit rate. Moreover, it focuses on marketing environment is give positive impact for
industry and increase profit rate.
TASK 1
1.1 Concepts of marketing for a relevant services industry
Marketing is the process of getting a company product of services top the customer in
market. It is one of the most important part and make some changes in overall development or
increase profit rate. To be focus on customer need and wants is most essential for Airline
industry. On the other hand, modification is based on need of customer in market and make some
changes in profit rate. There are some customer need is most important part and make some
improvement as per want of customer (Kandampully, J and et.al 2015). In addition, customer is
need Wi-Fi, setting facility and price factor. All such kind of three factors is most important, so
customer is easily used them. All such kind of factor is useful for improvement in market share.
 Price :- It is one of the most important part for each and every customer. Price is set as
per market structure and need of customer in market place.
 Quality of services :- This is another most useful for Airline industry, provide quality of
services to each and every customer and increase market share. Customer is attracted, if
they provide best services in the least pricer to be paid for it.
 Technology :- To be focus on technology is most important part and make some changes
in overall development or improvement in market share (Leung and Stahura, 2015). On
the other hand, technology must be used to improve market environment. These strategies
are help to increase number of customer in market.
Customer relationship management is to be focus on relationship marketing and make some
changes in overall development and improvement profit rate. To be show customer loyalty and
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long term customer engagement with company in market place. This marketing strategies is
useful for improvement in market.
1.2 Impact of the marketing environment on the industry
Marketing environment is one of the most important part and make some changes in
overall development of organisation. There are some factors, which is give direct impact on BA
British Airways organisation. In addition, make some changes in overall development and
improvement in growth rate and future improvement (Legrand, 2016). In this context micro and
macro environment must be change and increase profit rate in market. In this way, management
issue and other problem is used to increase growth rate and development of market condition. In
micro environment is to be focus on owner, stakeholder, customer and legal residence are to be
focus on micro environment and make some changes in growth rate.
On the other side, macro environment is incudes political, legal, social, technological
and economic factor is useful of airline industry and improvement in external factor in
organisation. Some time political factor is give direct impact on airlines parties and improvement
in market share. To be use law and regulation for future development and market research work
is to be help for operation management in airline industry and make some changes for
improvement in market share. In this context competitors in market is one of the most important
part and improvement in overall development in organisation growth. In this way, use some new
strategy's is related to market sector and make some change in overall development in market.
SWOT analyses is most important part of organisation (Radojevic, 2015). Organisation strength
is help to capture new market and opportunities to increase overall profit in market place.
1.3 Evaluate the relevance of consumer markets in the industry
This is focus on consumer market is a customer is buy some products to for consumption,
not for resale. So airline industry is focus on those factor which is satisfied customer and make
some improvement in market share. BA British Airways organisation is see customer need and
wants and make some changes in overall development in market share and make some changes
in overall development in market place. Client culture which along with consumer belief has
become some adviser' favouritism buzz phrases associate to instilling values and behaviours in
an organization (Walker, 2016). It all starts with process those values, activeness and attribute.
To be focus on each and every customer and focus on needs and wants of customer. Organisation
is help to provide some extra benefit and remove extra stress of customer and make some
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changes in overall development in market growth rate. To be focus on strategies to understand
each and every customer and make some changes in market. Organisation must use new method
to improve market condition. Some models must be used to understand each and every factor to
be used in working environment.
 Learning model :- This model is based on idea and make some changes or consumer
behaviour is satisfied need and wants. On the other hand, basic need is most important
and fulfil only to meet customer objective and make some changes in overall
development in market share (Ali, 2016). For example : A hungry client may pass up on
purchasing a nice piece of jewellery to buy some food, but will future go back to
acquisition the jewellery once her hunger is satisfied.
 Psychoanalytic Model :- In this model is to be focus on takes into thought process the fact
that user activeness is influenced by both the self-conscious and the subconscious mind
(Leung and Stahura, 2015). Some time organisation logo, symbol is give direct impact on
customer and make some changes in overall development in market.
1.4 Developing different market segments
Market segmentation is most essential part and make some changes in overall
development in securities industry. In market segmentations is focus on target a particular age
group of customer in market. To be identify there need and wants and compare with
organisation. It is most important strategies to increase overall development and make some
changes in overall development in market. There are to be used segmentation of principal of
marketing and use them in working environment.
 Income segmentation :- In income segmentation is focus on income of each and every
customer in market (Kandampully, J and et.al 2015). To be distribution of consumer
based on there income like high, medium and low income group in market. Customer is
buy ticket as per income of his or her. So such kind of segmentation is most useful to
promoted each and every factor and make some change in overall development in market
segmentation.
 Lifestyle segmentation :- In this context to be focus on consumer, attitude, behaviour and
emotion etc. all such kind of factor is most important for lifestyle segmentation and
improvement in overall development in market price and increase profit rate. Some
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attitude of customer and behaviour of customer is give direct impact on internal working
environment.
 Gender segmentation :- In gender segmentation is to be focus on male and female
candidate segmentation is most important because facility to be provide by male and
female candidate is different and make some changes in overall development in market.
Under sexuality segmentation, the information is separated into male or female. Both
men and women person different involvement in terms of shopping for different products
such as apparel, decorative, perfumes, shoes etc (Radojevic, 2015). and even food habits.
To get the better of this state of affairs, an institution should have different merchandising
plan of action for both men and women. Some new strategies is most important and
useful tob imporve overall development and increase market share.
TASK 2
2.1 Importance of components of the marketing mix to the industry
In this context marketing mix is most important part and make some changes in overall
development in market environment. In marketing mix there are four most important
components must be used and make some change in growth rate in market.
 Product :- In this context to be focus on new product is to introduce or can say new
technology is Airline sector (Leung and Baloglu 2015). To be used new product in
market is most important and reduce competitive market.
 Services quality :- In this sector provide the best quality of services is give positive
impact in front of customer and increase overall development in market. On the other
hand, customer is attracted with the quality of services to be provided by organisation.
This is the only factor which is help ton increase number of customer in market and make
some change in overall development in market.
 Packaging :- In this context to be focus on provide package facilities to new customer and
old customer. To be provide package facility by special day or some festivals. This is kid
of strategies to be used by customer and make some changes in overall development and
make some improvement in market share. Some new strategies is to be introduce and
increase market share.
 Promotion :- With assist of this element establishment can promote and publicise its
services in the industry (Kandampully, J and et.al 2015). More and more promotion of
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some extra package is to be provide to customer. On the other hand, promotion is done on
social networking sites and organisation sites. This is most important and increase
number of customer in market and improve growth rate in market.
All such kind of factor is to be inculcated in marketing mix and make some changes in overall
development of organisation. On the other hand, customer is attracted with the quality of services
to be provided by organisation.
2.2 Pricing strategies and policies in relation to the industry
In market condition, price is one of the most crucial stage and assistance to increase
market value and make some changes in overall change in organisation. Price is only factor
which is give direct impact on demand and supply in market and improve market performance.
To set price as per need of customer and improve overall physical process in market. In this way,
price is to be set as per need of customer and seasonal (Leung and Baloglu 2015). There is one
of the most important part for each and every organisation and indefinite quantity number of
consumer in market.
There are different kinds of pricing plan of action and antithetical pricing strategy aid
various valuation impersonal so prioritizing reported to expectations supply a good opening
points for farther investigation. It can be said that terms is a very of import aspect for
merchandise and employment which can enhance the value and keep an image of choice of
commodity and employment. To be set price and make some changes in overall working
environment and increase market share.
There is some most essential part is improved growth rate and future development in
nature is to improve organisation performance in market. Make some changes in internal
working environment. To set price is one of the most important part and improvement in growth
rate in market (Walker, 2016). There are some improvement in internal as well as external factor
in work place. Price is changes is help to increase more and more customer and improvement in
market share.
TASK 3
3.1 Role of the promotional mix
In this context is to be focus on promotional mix is one of the most important part and
make some changes in overall development in organisation. It is to be focus on marketing
communication with customer and increase number of consumer in securities industry. To be
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focus on target audience is most important part and make some changes in overall development
in market.
On the other side, more and more promotion activity is use them and make some changes
in future development in market condition. In this context to be use them to improve marketing
performance and make some change in internal working environment. It is an all-important part
of the commerce mix through with which establishment can able to further and advertise its
commodity and work in the securities' industry (Leung and Baloglu 2015). In other language
unit it can be said that promotional material mix is the mix of different playing and tools of
connection which used by establishment in order to introduce commodity and work to target
customized.
To be focus on each and every customer and make some change in overall development
in market growth. To be inform that, customer is decided that increase or decrease growth rate in
market and make some change in overall development in market growth.
3.2 Plan an advertising campaign for a services'
industry operation
Planning is one of the most important part and make some changes in overall working
environment and growth rate in market. In addition, more and more advertisement is most
important part and help to fulfil organisation objective in working environment. On the other
hand, cost is most important part and decides cost as per the ned of marketing environment and
improve carrying into action level in organisation (Cook, 2014). To set budget each and every
objective in internal employed state of affairs and make some change in growth rate. In this
planning is to be focus on target market and make some changes in overall development in
market.
In bidding to further its summer package, cited undertaking will take online market plan
of action under which it will create by mental acts own physical object page or profile on
computer network in order to provide subject matter to made-to-order. In the own web sites,
establishment can provide subject matter about prices, disconnected, discount, etc. These is help
to improve market share and make some melioration in growth rate in market (Leung and
Stahura, 2015). Marketing or sales promotion play a most important role in whole process and
make some changes in overall development in market as per need of market objective and
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transformation in growth rate. In this way, more and more marketing is most important and make
some betterment in overall development in growth rate.
3.3 Role that sales promotion and
public relations play in promotional efforts
In promotional activity is one of the most important part and make some changes in
overall development in growth rate. In sale promotion and public relations is most important for
Airline industry and improvement in market position. In internal working environment public
relation department is most important nowadays. It is help to improve customer relation and
increase growth rate in market (Cook, 2014). BA British Airways organisation is use customer
problem solve and make some change in overall working environment. To solves each and every
factor and make some change in external market.
This kind of internal department is solved customer problem and provide details of each
and every product and improve customer in market. BA British Airways organisation is use all
such kind of strategies to increase overall working environment and manage work in business
activity. To be focus on improvement and make some changes in external working environment
and improve profit rate.
TASK 4
4.1 Relevance of market research to
service industry operations
Market research work is most important and useful to organisation and make some
changes in overall working environment. This is improved internal as well as external working
environment ad improve market growth rate. On the other side, research work is to be focus on
new and existing and market and make some changes in overall working environment. To be
measurement of demand in market (Kandampully, J and et.al 2015). How many people use BA
British Airways organisation in market ?. It is main aim or organisation, with the help of research
work is help to find out the customer demand in for BA British Airways governance. In this
context more and more marketing must be used and improve overall working environment.
Companionship has the right way followed the all step of class research that can be assistance in
specific enterprise and have high return on finance.
Market research is also assist in consumer relationship administration whereas
establishment uses to pull off and analyse consumer action and data end-to-end from the custom-
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made life cycle. Along with establishment has to be build a good relation with the custom-made
and reference groups (Walker, 2016). All such kind of factor is find out with the help of research
work and make some change in overall development in market strategies to be used in
organisation.
4.2 Market research for an appropriate
product or service
In this context to be focus on each and every organisation is to be focus on improve
market research and make some improvement in growth rate in activity. To be increase overall
performance and focus on increase number of customer in market place. Customer is focus on
comfortable price and best seating facility etc. this is help to increase market growth and
improvement ion overall working environment (Cook, 2014). All arrangement demand to
heighten their employment in order to appreciated their associate and consumers as well. This is
only factor which is find in research work and make some improvement in market share. There
are some chance to increase overall physical process and market rate and increase overall
performance and improvement in work-clothes development.
4.3 Suitability of different media for
marketing an appropriate product or service
Organisation is to be focus on marketing and make some changes in overall development
in market activity and improve market share. Use media for promotion in market and make some
changes in overall development and improvement in overall working environment. Some
different stage to promote new activity are newspaper, television and social networking site etc.
It is help to increase growth rate and reduce overall working environment. Use media to promote
such kind of activity and make some changes in overall development in market growth rate.
Customer will information and make some changes in overall working environment and
improvement in growth rate.
4.4 Implementation of the marketing
plan for an appropriate product or service
Marketing plan is most useful to internal as well as external factor. To be focus on
marketing strategies and improve overall development in organisation. Here, two main factors
for measurement merchandising condition. Component are functional management and coverage
for execute negotiate (Cook, 2014). Executive director help to bring value of establishment and
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indefinite quantity growth. Commercialism executive and group member can make
transmutation in carrying into action of the organization. It is help to manage work and make
some change in overall development and increase profit.
BA British Airways organisation is to be use strategies for future development and make
some changes in market strategies is used to increase overall carrying into action in market
(Leung and Stahura, 2015). In this governing body purchase preparation are made by
transmission which assistance organisation in bring bully and work into the securities' industry
places. To be compare planning with services provider and make some changes in overall
working environment. It is help to manage work and improve growth rate in market and improve
overall development.
CONCLUSION
Form the above report is based on marketing in hospitality sector and make some changes
in overall development and future growth rate. As per the above report is focus on customer need
and wants and make some changes in overall development in market share and make some
changes in overall development in market place. In this report is based on Market research is also
assist in consumer relationship administration whereas establishment uses to pull off and analyse
consumer action and data end-to-end from the custom-made life cycle.
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REFERENCES
Books and journals
Walker, J.R., 2016. Introduction to hospitality. Pearson Higher Ed.
Kandampully, J and et.al 2010. Customer loyalty: a review and future directions with a special
focus on the hospitality industry. International Journal of Contemporary Hospitality
Management, 27(3), pp.379-414.
Leung, X.Y., Bai, B. and Stahura, K.A., 2015. The marketing effectiveness of social media in the
hotel industry: A comparison of Facebook and Twitter. Journal of Hospitality & Tourism
Research, 39(2), pp.147-169.
Zervas, G and et.al 2017. The rise of the sharing economy: Estimating the impact of Airbnb on
the hotel industry. Journal of Marketing Research, 54(5), pp.687-705.
Šerić, M., 2014. How can integrated marketing communications and advanced technology
influence the creation of customer-based brand equity? Evidence from the hospitality
industry. International Journal of Hospitality Management, 39, pp.144-156.
Legrand, W.2016. Sustainability in the hospitality industry: Principles of sustainable operations.
Routledge.
Radojevic, T 2015. Ensuring positive feedback: Factors that influence customer satisfaction in
the contemporary hospitality industry. Tourism Management, 51, pp.13-21.
Bowie, D 2016. Hospitality marketing. Taylor & Francis.
Jones, P., Hillier, D. and Comfort, D., 2016. Sustainability in the hospitality industry: Some
personal reflections on corporate challenges and research agendas. International Journal
of Contemporary Hospitality Management, 28(1), pp.36-67.
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Ali, F., 2016. An integrated model of service experience, emotions, satisfaction, and price
acceptance: an empirical analysis in the Chinese hospitality industry. Journal of
Hospitality Marketing & Management, 25(4), pp.449-475.
Riasi, A. and Pourmiri, S., 2015. Effects of online marketing on Iranian ecotourism industry:
Economic, sociological, and cultural aspects. Management Science Letters, 5(10),
pp.915-926.
Cook, 2014. Tourism: the business of hospitality and travel. Boston, MA: Pearson.
Lopes, M., 2016. The hospitality industry (Doctoral dissertation).
Neirotti, P 2016. Are customers’ reviews creating value in the hospitality industry? Exploring
the moderating effects of market positioning. International Journal of Information
Management, 36(6), pp.1133-1143.
Verma Ph D, R., 2015. Environmental sustainability in the hospitality industry: Best practices,
guest participation, and customer satisfaction.
Leung, X.Y. and Baloglu, S., 2015. Hotel Facebook marketing: an integrated model. Worldwide
Hospitality and Tourism Themes, 7(3), pp.266-282.
Solnet, D 2015. 360 degrees of pressure: The changing role of the HR professional in the
hospitality industry. Journal of Hospitality & Tourism Research, 39(2), pp.271-292.
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