Importance of Digital Marketing | Woolworths Analysis

Importanc
e of digital
marketing

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IMPORTANCE OF DIGITAL MARKETING
Executive Summary
Analysis of the marketing strategies of Woolworth is done in this report. The features of
products, pricing strategies, place and promotional strategies are explained on the bases of
internal and external factors of client. The focus will be provided over the influence of
consumer behaviour while purchasing the food products of company. A brief analysis has
been done on the various stages of consumer decision making process in purchasing the
products and services of Woolworth.
It was found that internal and external factors of the client gives a major impact on the
consumer behaviour. It was also found that digital marketing strategies of Woolworth have
proved very beneficial for the business of the company. Although there are many types of
marketing strategies exists for developing the business but digital marketing is a key source
for successful business especially in retail sector.

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IMPORTANCE OF DIGITAL MARKETING
Table of Contents
Executive Summary...................................................................................................................1
Introduction:...............................................................................................................................3
Analysis of marketing strategies of Woolworth:.......................................................................3
Importance of developing marketing strategies for the Woolworth Company......................3
The impact of marketing strategies over the consumers........................................................4
4p’s of marketing strategies with respect to consumer behaviour:........................................4
Influence of internal factors over the consumer:....................................................................6
Influence of external factors over the consumers:.................................................................7
The decision making process of consumer of Woolworth:....................................................8
Importance and effectiveness of digital marketing practices of Woolworth:........................9
Conclusion................................................................................................................................10
References................................................................................................................................11

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IMPORTANCE OF DIGITAL MARKETING
Introduction:
Woolworth supermarket is one of the largest Australian supermarket chains. It was
established in the year 1924, and become the second largest employer in Australia. The major
products of the company are groceries including fresh vegetables, meat and packed food
items, liquor, various food products and general merchandise. The company operates around
1,000 Woolworth’s branded supermarkets throughout the country. The focus of the
Woolworth Company’s business is the retail sector with food and drink services provided in
the upper as well as middle income groups in South-Africa, New Zealand, and Australia.
Their priority is offering quality services and products to all target consumers by its
competitive price, human resource, and fresh food strategies (woolworths, 2020).
In this report an analysis will be done over the marketing practices of Woolworth with a
special focus over understanding the consumer behaviour especially in retail sector of
company. The focus will be given over the various marketing strategies adopted by the
company in order to enhance its sales and expand its business in domestic and foreign
market. The marketing mix adopted by Woolworth Company on the bases of analysis of
consumer behaviour will also be analysed in this sector. A discussion will be done over the
impact of internal and external factors over the consumer behaviour. The decision making
process of consumer will also be scrutinised. In the end, the importance of digital marketing
will also be analysed in this report.
Analysis of marketing strategies of Woolworth:
Many types of marketing strategies are adopted by the Woolworth Company in order to
promote its business through selling of various services of its products.
Importance of developing marketing strategies for the Woolworth Company:
The marketing strategy is one of the crucial decisions of the company. The business of the
company is very much depends upon the suitable marketing strategies adopted by the
company. Adequate marketing strategies help in the acquisition of customers. It helps in
identifying the best food and drink products in order to cater the need of the customers.
Actually, different customers have different economic position, class and even differ in