Importance of External Communication: Communication Audit Process in Data Solutions

Running head: MEMO
Memo
Name of the student:
Name of the university:
Author note

1MEMO
To: Employees, Data Solutions
From: The director, Data Solutions
Date: March 26, 2018
Subject: Importance of external communication
A communication audit process was conducted in the Brisbane based data management
software company, Data Solutions. Apart from, Brisbane the company also has branches in
Sydney and Melbourne. The outcome of the process focused on the significance of external
communication in terms of both efficiency and cost effectiveness. The categories of external
communication included promotion and marketing of the software products. Moreover, the audit
has shed light on certain internal communication process.
The problems that were highlighted in the audit process are as follows-
 The employees were unable to select the appropriate method of communication for both
content and the target audience. They were in a dilemma whether to choose traditional
or digital form of communication for connecting with the audience.
 The network of internal communication is poor within Data Solutions. Due to the
limited and incomplete network within the organization, some groups are ignored
during communication.
 The meetings that were carried out within the organization did not play any significant
role. Therefore, the meetings were ineffective in reaching out to the employees and the
audience as well.
The analysis of the problems focused on the importance of introducing an effective form of
communication within the organization, Data Solutions to overcome the problems that they were