logo

Importance of Brand Management - Doc

   

Added on  2020-10-05

15 Pages4759 Words332 Views
BRANDMANAGEMENT

Table of ContentsINTRODUCTION ..........................................................................................................................1TASK 1............................................................................................................................................1P1 Importance of branding as a market tool and its emergence in business practice.................1P2 Key components for a successful brand strategy and managing brand equity......................3TASK 2............................................................................................................................................5P3 Different strategies associated with brand hierarchy, portfolio management and equitymanagement ...............................................................................................................................5TASK 3............................................................................................................................................7P4 Evaluate how brands are managed collaboratively and in partnership both at a domesticand global level...........................................................................................................................7TASK 4............................................................................................................................................9P5 Different types of techniques for measuring and managing brand value using specificorganisational examples..............................................................................................................9CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12

INTRODUCTION Brand management is considered as the analysis and planning to popularize the brandwithin market. For appropriately managing brand, it is must for the company to develop a goodrelation with the targeted market. Tangible aspects related with brand management is price, lookand packaging of the product. Intangible elements are concerned with the experience of clientswhile using brand (Bhushan, 2012). A brand can either be a product, service, person orcorporate. This present report is based on Apple which is an America based MNC, headquarteredin California. Company is Pioneer in designing, developing and selling computer software,electronics and online services. This assignment undertakes importance of branding as a tool inmarketing along with building and managing brand equity. Also, different tactics associated withbrand hierarchy, equity management and portfolio management is discussed. At last, differentways to manage and measure the value of brand is specified.TASK 1P1 Importance of branding as a market tool and its emergence in business practiceBranding is a market tactics that helps a company in creating name, design and symbolwhich allows an individual to easily identify that company. This helps in distinguishing productsof a company from other services and goods. Branding creates a memorable impression on theminds of consumers and acknowledge them about the delivering potential of the company.Apple use branding as a tool to distinguish itself from other competitors and rival companies.Apple manages and develop its brand through promotional merchandise, logo, reputation,customer service and advertisement (Hosaini, Rooshani and Fathi, 2012). All these aspectsgroups together to develop a unique and attention grabbing product. Basically, a brand is madeof some important building blocks which are specified below:Name of the brand, Logo i.e. brand icon and colors associated with brandBrand messaging and slogan Brand's position and overall look within marketPackaging of brand and aspects related with brand experienceBranding is critical to a company as it has overall impact on the revenue and profit generation.Branding can change the perception of people about products offered by Apple. It will increase1

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Report on Brand Management - Samsung
|20
|7578
|136

Brand Management Assignment (Doc)
|23
|5499
|158

Brand Management: Strategies for Success
|14
|4413
|67

Importance of Branding as a Marketing Tool
|16
|5130
|70

Brand Management Assignment Solution - Doc
|17
|5181
|333

Brand Management Assignment Solved
|17
|5402
|207