Importance of Business Communication Assesment

Business communication and its effect

1
IMPORTANCE OF BUSINESS COMMUNICATION
Table of Contents
Introduction................................................................................................................................2
Communication process.............................................................................................................2
Different types of communication.............................................................................................2
Word table for record of communication...................................................................................2
Various factors which may have direct or indirect impact over effectiveness of
communication...........................................................................................................................6
Written communication......................................................................................................6
Verbal communication.......................................................................................................7
Interpersonal components..................................................................................................7
Intercultural components....................................................................................................7
Communication channels or choice of media....................................................................7
Importance of effective communication....................................................................................8
Conclusion..................................................................................................................................9
References................................................................................................................................10

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IMPORTANCE OF BUSINESS COMMUNICATION
Introduction
In this assignment, an analysis will be done over the communication process in business. The
important features of verbal and non-verbal communication will be discussed. The focus will
be given over the interpersonal and intercultural components which are responsible to the
effective business communication. The analysis will also be done over the communication
media adopted by the organisation and its impact over the communication. The importance of
effective communication will also be discussed in the assignment.
Communication process
Business communication process is a step by step process of sharing information and
thoughts from one person or group to another person or group. It is a process of exchanging
verbal and non-verbal information from one person to another person using a suitable media.
The communication process may be well understood from the following chart:
In the complete business communication process, sender sends the message in which the
information has to be delivered. He encodes the information and chooses a suitable medium
to transport the information. Receiver receives the information and decodes it. In the end the
sender receives the feedback provided by the receiver1.
Different types of communication
In day to day business activities, the need of sharing the information arises many times. That
is why effective communication is essential for the proper execution of business activities.
Ineffective and poor communication practices may results in misunderstandings which are
highly unproductive for the business of the company as well as it also develop bad image in
the eyes of public2.
Sender Encodi
ng
Messag
e
Channe
l
Reciev
er
Decodi
ng

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IMPORTANCE OF BUSINESS COMMUNICATION
Word table for record of communication
Date Mode Type Style Effective Why/Why not
effective
01/04/2020 E-mails and
messages
Advertisements Friendly Yes The online
shopping
Company
‘Myntra’ is
providing a lot
of information
related to their
products on
mobile
messages and
apps. The
Company is
having a good
database of
customers by
establishing an
effective
communication
services. Many
companies are
sharing the
information of
their products
and services by
digital sources
of
communication
which helps
them in