This assignment delves into the realm of business decision making, utilizing a blend of quantitative and qualitative methods to analyze various scenarios. Students will learn to apply financial analysis techniques like IRR calculations, examine market research data presented in graphical formats (charts and trend lines), and understand the principles of investment appraisal. The assignment encourages critical thinking and problem-solving skills by requiring students to evaluate historical revenue and profit data, interpret trends, and draw informed conclusions for future business decisions.