Importance Of Businesses To Stay Active On Social Media - A Case Of Starbucks

DISSERTATION PROPOSAL FORM
Business School
BUSINESS MASTERS DISSERTATION PROPOSAL
The procedure for submission of this proposal is given in the Dissertation
Guidelines
Please Type in the appropriate spaces. Boxes will expand as you type.
Name Student Number
Course
Provisional Title of Your Dissertation.
Importance Of Businesses To Stay Active On Social Media - A Case Of Starbucks
Describe the topic(s) or issue(s) you wish to investigate for your Dissertation.
These must relate to the subjects that comprise your programme of study, and
must clearly indicate what your aims /objectives / research questions will be.
Social media has nearly become the very important part of every business. It is simply
not enough for the marketers of various businesses to be just present in the social media,
there are a whole lot of efforts that must be put into this specific genre to bring about
success within a business (Tuten and Solomon, 2017). The digital age in which we now
live in, effectively almost everything comes online. When it comes to Starbucks then they
are present in a wide range of social networking sites and have a huge pool of fan
following. With the enhanced use of the internet, the customers are really much
empowered. In this wake, social media acts as the very principal basis that connects the
businesses to the relevant and optimized desires of the consumers (Stelzner, 2014). When
it comes to a good brand, then that not only uses social media for the purposes of
advertising and showcasing the latest products from their house rather they believe in
interacting with the consumers and provide for some best in the class customer service.
Since the beginning of this digital age, Starbucks have marked their online presence and
with that they extend their very sense of community via the various media channels. They
have generated an entire platform where the basic focus remains on the digital
productivity and social media strategy enabling them have a huge range of customers and
followers (Fanand Gordon, 2014). Realizing the fact that it is the customers who can
provide for the most effective feedback regarding their expectations from Starbucks, the
launched a site, My Starbucks Idea so as to gather the suggestions, ideas, feedbacks of
the customers and have an open platform for various discussions regarding the further