Assignment | Importance of communication Newsletter

IMPORTANCE OF COMMUNICATION
NEWSLETTER
Issue 1│Date: May 13th, 2022
WHAT IS COMMUNICATION?
Communication is a two-way accountability that proposes to disseminate data, an
idea, or a method for engagement, as well as to bring "commonness" to a particular
subject.
AIMS OF BUSINESS COMMUNICATION:
 To exchange information:
Business communication's main goal is to
exchange information with both internal and external
parties. Orders, instructions, opinions, and other forms
communication are used within the organization. An
organization communicates with investors, customers,
suppliers, government agencies, and others on the outside.
For example, we can conduct videoconferencing, or send e-
mails, or calls.
 To achieve an organizational goal:
The efforts of both managers and employees must be
pooled in order to achieve organizational objectives.
For example, if Wheelie's official goal is to improve
customer satisfaction by providing multichannel customer
support via social media, mobile, live chat, and email, its
operative goal will be to develop a strategy for establishing,
supporting, and integrating customer support channels.
When the company effectively captures all business process
requests in a unified, central tool to provide effective
multichannel support, the organizational goal will be met,
supported by successful operative goals.
 To increase accountability and productivity:
When employees in a company have good communication skills, they are more likely to
hold one another accountable.
For example, Wheelie has a lot of projects going on at the same time that needs to keep
track of. EPN may enable us to do so while also holding all employees accountable for their
time. It's been said that creative people aren't always the most punctual, but project
management software can help with that right away!
Communication, The human connection is the key to personal and
career success – Paul J. Meyer
The approach for this is to
educate the potential
benefits of good
communication skills to our
employees and managers in
getting success in
contemporary corporate
world.
In the business world, good
communication is critical for
the company's day-to-day
operations, but it can also
have an impact on sales and
profitability. Wheelie's
internal and external

The Communication Process:
There are four major components to the communication process. Encoding,
transmission medium, decoding, and feedback are among the components. There
are two other components in the process, and they are the sender and the
receiver. The sender initiates communication and the recipient completes it. The
communication is influenced by the sender's attitude, knowledge, and skill. The
choice of written words, spoken words, and nonverbal language is critical in
ensuring that the message is received as intended by the sender.
The receiver is to whom the message is addressed. The level to which this person
comprehends the message will be determined by their knowledge of the subject,
their receptivity to the information, and the sender-receiver relationship and trust.
Attitudes, knowledge and perception all influence the receiver's interpretations.
The feedback is the final link in the
communication process. A verbal
remark, a written message, or some
other action could be used as the
signal. Even a lack of reaction is a sort
Steps to the Communication Process and its
Barriers
We are now attempting to identify the causes of poor communication and data security breaches. Poor
communication has been proved to lower quality, stifle production, and eventually lead to resentment and a
lack of trust among our employees. To avoid miscommunication and misunderstanding between
employees and managers, it's vital to understand how to overcome communication barriers. You may be
able to improve your business interactions with clients, better assist colleagues, and build mutually
beneficial relationships by following communication process and overcoming barriers to effective
communication.
Form
message
Encode
message
Receive
encoded
message
Decode
message
Encode
feedback
Form
feedback
Decode
feedback
Recieve
encoded
feedback
Noise
ReceiverSender
Transmit
message
Transmit
feedbac
k

of response, thus the sender cannot validate that the recipient has correctly interpreted
the message without feedback.
Communication Barriers:
To overcome the barriers of communication by senders:
- Use of plain language, the use clear words should be emphasized in order to keep your writing clear
and concise. It entails removing any content that takes
the reader's attention away from your message. It is
best to avoid using ambiguous words and jargons.
- Avoid information overload, managers must be able
to prioritize their tasks. They should not put too much
pressure on themselves and spend quality time with
their subordinates, actively asking and providing
feedback.
While both verbal and written communication strategies
are important in the workplace, it's also important to
remember the importance of body language. Body
language and nonverbal communication help to
enhance the message you're sending.
- Body Language
o Concentrate on your posture.
o Face expressions: A person's facial expressions
can transmit a lot of information. Smiles convey
delight and approval, whereas frowns convey
worry, dissatisfaction, or perplexity. Keep an eye
on the people you're conversing with and utilize
their facial expressions to get a sense of how
they're feeling.
o Gestures: Gestures are a kind of direct
communication in body language. People
commonly supplement information by pointing,
gesturing, or moving their fingers to express sizes or numerical amounts. Just keep in mind that
some gestures are culturally specific, so do your homework before striking up a discussion with
someone from another country.
To overcome the barriers of communication by receiver:
- Active Listening, it entails hearing and comprehending the message that is being conveyed. The
majority of listening problems occur when the receiver is either uninterested in what is being said or has
other things on his or her mind. The best way to overcome this barrier is to,
o Minimize distractions.
o Prioritize listening over speaking.
o Practice reflecting rather than deflecting.
How to
overcome
communication
barriers
Imagine the path our company will go. Is
straightforward and easy to follow, or are
there roadblocks that could stifle or even
halt progress?
Removing obstacles to communication i
the workplace is about more than just
improving our current situation. It's abou
laying the groundwork for our employees
and our brand to effortlessly and sustain
grow and change in the years ahead.
The following brief tips on how to overco
the communication barriers will assist yo
kicking off the revolution for long-term
success.

- Various Statuses and Position, The strength of ideas and concerns is not determined by one's
position in the organizational hierarchy.
It is incorrect to dismiss a subordinate's proposal or to believe that a junior cannot come up with a
"eureka" concept. We should begin encouraging youngsters to come up with creative solutions to
problems. These ideas are then reviewed among senior management, and their validity is determined
while keeping in mind the company's operations and limits. The main goal of this upward movement of
ideas is to allow fresh and imaginative minds to come up with original solutions.
Shannon and Weaver Model:
Sender Encoder Channel Decoder Receiver
The Shannon and Weaver Model of Communication is a mathematical theory that claims human
communication can be broken down into six fundamental concepts: sender, encoder, channel,
noise, decoder, and receiver. To accomplish efficient communication, according to the Shannon
model, the communicator must detect the sources of noise in the communication process and
environment. The communicator must therefore handle such causes of communication noise, like,
by altering the communication channel or employing other communication tools. Other staffs in
your organization, as well as the technologies utilized for internal communication, might be
sources of communication noise. Managers can help pinpoint where pitfalls can occur when
communicating with employees by properly addressing the sources of noise and breaking down
this process into stages. This increases the effectiveness of the communication process by
preventing undesirable message modification and misunderstandings with other employees.
Communication Models – Adopting them
for the betterment of business
A business communication model is a diagrammatic representation of the numerous
communication components. We may be more worried about practical knowledge and abilities
than theory in the workplace. Understanding communication models, on the other hand, allows
you to make better judgments, which in turn allows you to be a more effective communicator
Berlo’s Model:
Encodes
Decodes
Also known as the SMCR Model, it is divided into six stages: communication source, message encoding, message,
Information
Source
Noise
Source
DestinationReceiverTransmitter
Source ReceiverChannelMessage
Communication
Skills
StructureSocial system
ContentKnowledge
Elements
Touching
Seeing
Hearing
Knowledge
Attitude
Communication
Skills

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