Impact of Customer Feedback on Wedding Planning

The assignment analyzes the role of customer recommendations in shaping effective wedding plans. It emphasizes the value of conducting thorough research based on real-world data, avoiding assumptions, and incorporating both short-term and long-term goals. The document stresses the importance of understanding customer perspectives through methods like questionnaires and observations to gain insights into their true preferences and experiences during the wedding planning process.

RESEARCH
PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Outline of research project...............................................................................................1
1.2 Elements Determining Research Project..........................................................................2
1.3 Factors for choosing the weeding Plan.............................................................................3
1.4 Research Project Proposal................................................................................................4
1.5 Gantt chart of the research plans......................................................................................6
TASK 2............................................................................................................................................7
2.1Resources required to carry out Research.........................................................................7
2.2 Questionnaire about Research..........................................................................................8
2.3 Interpretation of data using Tables:..................................................................................9
TASK 3..........................................................................................................................................11
3.1 The Technique used for research evolution....................................................................11
3.2 Interpretation and analysis the results using frequency and percentage calculation......11
3.3 Recommendations for further research..........................................................................12
4.1 Result and the Recommendations of the Research.........................................................12
CONCLUSION..............................................................................................................................13
REFRENCES.......................................................................................................................14

INTRODUCTION
Consumer behaviour relates to how a consumer behave in the organisation and how his
attitude affects the activities of the organisation. It also involves the study of how individuals and
the groups in an organisation are linked to each other and the process and the ideas used to serve
the needs and the wants of the customers. The main topic on which the research is done is Social
media affect the consumer choices and how it works in the organisation. Customer royalty
relates to the result of the positive attitude of the higher authorities in the organisations and thus
it relates to the satisfaction of the customers. Customer loyalty helps to retain the customers for
long term in an organisation. Loyalty towards the workplace helps the organisation to achieve
better results and outputs in the organisation. Customer loyalty also help us to know how much
the customer is loyal towards the product and the services of the organisation. Loyalty helps in
gaining rewards for the employees because if the employee are concern towards their work and
the they are producing good results for the organisation than the employer motivates the
employees by giving them rewards so that they can maintain this effectiveness of the work in the
organisation.
TASK 1
1.1 Outline of research project
The main topic of the research is Social media affect the consumer choices and how this
actually works in the real life. An effective and efficient way to retain the customers in the
organisation is to provide them the products at the relative low cost and to have access to the
membership programmes through offers and the discounts so that the customers are attracted
towards the products and the services. (Baskerville, R.L and Wood-Harper)Some retail stores
have offers like last minute deal for the customers so that customers are attracted towards the
store by these tag line for the sale of the products. The social media affect the choices of the
customers in the way by which the customers are attracted towards the media and they are using
the different services to keep them up to date according to the cultures and the traditions.
Customer loyalty can be maintained only if the retailers or the suppliers maintains a positive
relations with the customers and they communicate well with the polices and the specifications
of the products so that customer can retain for the long term and thus he prefer to buy the goods
and the services from that shop and this help the customer to become loyal towards a particular
brand or a product. The customers are also provided with the incentives which help them to gain

points on each and every time they do shopping and thus these points add values for the
customer and hence it grants discounts. The customers who are loyal towards a particular brand
is given membership cards and that card contain many offers for the customers because they
have become the members of that particular organisation.
The rewards are given to the loyal customers to retain them in the organisation for long
time. Customers can only be attracted when they are given offers or discount as rewards which
help the customers loyal towards the brand and it also attract the customers towards the product.
To maintain the appeal of the customers the rewards needs to be smaller with with more
regularity and this helps the customer to become personalised in order to maintain the customer
in shopping.(.Bryman, A and Bell, E., 2015)
The consumers for the wedding plans are using the help of internet to apply different themes
concept in their weeding. They are using the internet for the different types of unique decorations
for their weeding, the different types of the photo shoots prospects that are available on the
internet. In the recent time the people are spending most of their time surfing on the internet and
knowing about the recent trends and the different options available with the consumers. The
people are spending their valuable money on using the social networking sites to a great extent.
Social Media affect the choices of the consumer in the way that new ideas and different new
concept are evolved. The social media is a platform from where new discoveries and innovations
are made in the products. Social media helps the consumers to become aware with the latest
trends and fashion in the market.
There are other activities in the social media that are used for seeing the advertisement about the
different themes in context with the relation of the social media. There advertisement helps an
individual in keeping update about the new fashion and the trends at the market place. The
customers are getting inspired from the social media in the context that they are buying the goods
and the services with the help of the social media.
1.2 Elements Determining Research Project.
The factors that determine the research project are classified as the qualitative and the
quantitative methods and there are three stages involved in the study of the data.
The first stage defines the mapping of the total system and the changes in the structure
that determines how the social media affect the choices of the customers and the wedding
planning in social media context.

Description
The selection of the wedding place and the media that will be used in the planning of the
wedding place determines the efficiency and the effectiveness of the media. The site of the media
plans and the recruitment of the persons in designing the internal weeding plans and the overall
interior of the place. The selection of the place will be made according to the local criteria of the
place . The wedding place should be selected that does not disturb the work environment that
means it should not disturb the peoples who are residing at the places near the place which is
selected for weeding party. (Charmaz, K., 2011Cohen, L., Manion, L and Morrison, K.,
2013)The place should ensure safety and security at the weeding place . The proper study
should be made on selecting the plans and the procedures that are used in the weeding and there
should be proper coordination between the different activities of the department in an
organisation.
Collaborators
The team associated with the research works with the collaborator at the each site of the
weeding plans and the main study of the teams in the organisations and the participant in the
weeding plans that are the local staff that are involved in the interior decoration. The weeding
planner that are going to plan the overall activities in the organisation. The weeding also look at
the work done by the workers of the organisation.
Online Data Sharing
The social media provides the facilities for sharing of the information, innovative ideas with the
help of the virtual communications and the networks. The variety in the social media introduces
new challenges for the creation of the specific profile or the generation of the different social
networking sites. Social media are the applications that runs with the help of the internet.
Participants: It includes the large numbers of the members from the staff and the other members
who participated in the surveys.
1.3 Factors for choosing the weeding Plan
The factors that are determined for choosing the social media affects the consumer
choices it determines the different weeding plans that are used in context of social media. The
factors that are important for choosing the weeding plans are the place at which the weeding
activities will take place. The proper planning should be done about handling all the activities in

a proper way so that all the plans and the procedures are in orderly form. The interior of the
weeding place the tools that are necessary for the overall interior decorations.
The positive and the negative aspect of the weeding plans are:
In the positive sense they are a good way to attract the social media and the clients of the social
media. The weeding plan should be such that it should be affordable by the parties that are
involved in the weeding plans. The weeding should haver a proper destination as required by the
family and the relatives.(Denzin, N.K and Lincoln, Y.S., 2011)
The negative aspects includes that the weeding should be legal and authentic and there should be
no criminal activities involved in that planning procedures. The size of the weeding place should
be appropriate that it should accommodate the number of the persons and there should be proper
ventilation available at the weeding place. The guest should be welcomed in a proper manner and
there should be proper arrangement for the guest in response to the welcoming till the final
dinner.
1.4 Research Project Proposal
The research project proposal on the weeding plans indicates the procedure for the
weeding plans that are used to determine the effectiveness of the weeding plans.
Introduction
The right place of the weeding and the contract for the wedding plans is an important
aspect. The status of the bride and the groom in the weeding plans and the persons to contract as
the weeding plan manager in the place.(Grimwade, D and et. Al 2014)The wedding should have
the proper arrangement of the plans and the procedures for the follow up by the persons who will
be attending the wedding. The maintenance of the workplace where the activities will be taking
place.
Description of the services
The weeding planner offers a variety of the services that are in context with the theme ODF the
weeding. Some parties pay extra for the weeding planners so that weeding planners sends out the
invitation and communicate the proper sketch of the plans with the family and the other members
have to take the responsibility for the details of the weeding plans. (Hinton, G and et. al.,
2012)The members who are invited for attending the weeding are sent the invitation through
emails or phone calls and the messages that are send through the social media should be
attractive and they should carry a specific themes so that the persons who are reading the

invitation gets an idea about the weeding plans if the theme will not be attract the client will have
a perception that the weeding plan is also same like the other weddings and there is no
differences in the weeding plans whose invitation are given by the help of the social media as it
is an attractive way to communicate with the customers who are abroad and it takes a longer
times to communicate the information if the invitation is send by post.
The schedules and the times of the activities that are to be performed are already decided so that
there is no difficulty in describing the services.
Payment Schedule
The payment structure should be decided with the parties in advance and the proper structure
made by the weeding planner should be given to the party so that they do not have any confusion
or fight related to the payment structure. The project manger takes the initial deposit as a security
so that the party does not cancel the contract at the last time. The initial charges is low in context
to the whole weeding plans.(Insel, T and et. al., 2010)
People are taking the help of the social in the overall wedding performance and the
designing of the different activities for their weeding plans. The different weeding dresses that
are in recent trends the concept came into picture from the internet. The use of internet by the
people for the concept of different weeding themes to give the occasion perfect picture. Social
media gives innovate idea about the different process of ceremonies and how can they become
more attractive. The different activities that are performed in the weeding like the dance
ceremony the concept is taken from the internet.
The wedding plans should include the arrangement according to the themes and the
lightning of the place should be in a proper manner because it gives a look of the proper place of
the work. In wedding plans camera man is also playing an important role as he click the
photograph of new couple and it should be attractive as it will become a memory when they will
be using it in future to show their kinds or wants to flesh back to their old memories.
Changes and Cancellation.
The policies and the programmes related to any changes made in the weeding plan should be
mentioned in the end of the proposal so that if there are any changes that are to be implemented
will be accordingly if they are mentioned in the proposal. Many managers gives back the
unearned fees if the couples cancel the weeding plan within a certain time immediately after few
days of the contract.

1.5 Gantt chart of the research plans
Activities
of
Research
1 2 3 4 5 6 7 8 9 10 11 12 13 14
Set of
Objective
Aims of
Research
Plans &
Procedur
es
Assumpti
ons of
Research
er
Time
assessme
nt
Key
factors in
research
Assessm
ent of
data
Research
prospect
Key
findings

Reliabilit
y data
Implicati
on of
research
Findings
of
research
Interpreta
tion of
Research
Change
Manage
ment
TASK 2
2.1Resources required to carry out Research
The abilities of an organisation to carry out the research depends on the conditions under
which the data is collected and the analysis and the interpretation of the data. Without the
efficiency in the data the research will not be efficient.(.Kazdin, A.E., 2011.)
The efficient resources that are carried out for the research are preparation of the plans, methods
to be selected in the research, collection of the data and the information about the project and
interpreting the finds of the research data for proper use
Preparation of the plans: The plans should be designed properly according to the type of the
research. Identification of the needs of the customers and than carry out the proper research to
know about the major problem.
Selecting Research Method: In this research descriptive methods are used which are
useful in collecting important informations about research in order to provide success for
business in their overall business operations.

Data Collection: There are two different methods fro collecting data the first one is
called as primary data in which information is collected for first time by conducting surveys and
in secondary form of data collection information is collected with the help of book, magazines
etc.
Research Findings: It includes interpretation of the results that are concluded from the
research activities. It involves accessing the raw data that is used in the research in relation to the
accuracy and the consistency of the data. Unsatisfactory data leads to the failure of the research
that leads to the wastage of the time and money for the data that has been collected and again the
whole data has to be redesigned.
Relationship between research resources and research questions.
The research resources are classified into primary and secondary sources. Primary sources
includes the first-hand data of the actual events or the artistic works. These data contains the raw
data and the information such as the original works of the art.(Kilkenny, C and et. al., 2010.)The
secondary sources are usually the decisions, evaluations and analyse of the primary and the
secondary sources of the information. The research questions sets the boundaries for the areas
that have to be evolved in the research and the hypothesis are created on the basis of the
assumptions of the research questions or the sub components and then test if the assumptions
were right or wrong.
2.2 Questionnaire about Research
The survey was conducted among 20 respondents and the questions which were asked to them
are:
Questionnaire
Name
Gender
Age
E mail
Q1 The theme of wedding plan were effective or not?
1 Highly agree 2 Disagree
Q2 Customers were satisfied with the wedding?
1 Yes 2 No
Q3 Was the decoration of wedding based on theme?

1 Highly agree 2 Disagree
Q4 Was there music or any games played related to weddings.
1 Yes 2 No
Q5 How were the new bride and bridegroom looking?
1Perfect 2 Imperfect
Q6 What was the flavour of cake at wedding place?
1 Chocolate 2 Strawberry
Q6 The social media used for wedding were effective or not?
1 Yes 2 No
Q7 The food services which were offered at wedding place contains quality?
1 Yes 2 No
Q8 The photography at wedding was effective?
1 Yes 2 No
Q9 What was the preferences of customers
1 Music 2 Games
Q10 The food offered to customers were vegetarian or non vegetarian?
1 Vegetarian 2 Non vegetarian 3 Both
Q11 The venue was according to the wedding theme?
1 Yes 2 No
Q12 All the guest were easily accommodated at the party?
1 Agree 2 Disagree
Q13 Was there any co ordinator for in house wedding?
1 Yes 2 No
Q14 Was there effective services given to customers like table, chairs, plates etc.
1 Agree 2 Disagree
Q15 How was the meal offered to clients?
1 Buffet 2 Sit down meal 3 Finger food
Q16 Was there food facility for day and evening reception?
1 Yes 2 No
Q17 Was there consumption of Alcohol at the wedding ground?
1Yes 2 No

Q18 What was included in their decorations?
1 Flowers 2 Lanterns 3 crackers
Q19 Was there alternative space designed for taking photographs and consuming alcohol?
1 Yes 2 No
Q20 Was there any safe area designed for keeping gifts?
1 Yes 2 No
2.3 Interpretation of data using Tables:
The data about the research was collected from 20 respondents and the outcomes of the
research are discussed below. The data is collected from the questionnaire that was filled from
the respondents
Q1The theme of wedding plan were effective or not?
Basis Respondents
Highly agree 1.00%
Disagree 3.00%
From the above table it can be said that 5% of the people are in favour of theme and 15% are not
in favour with the them.
Q2 Customers were satisfied with the wedding?
Basis Respondents
Yes 2.00%
No 2.00%
From the above research it is evaluated that of 20 respondents 10 persons were in the
favour and 10 persons were against the decisions.
Q3 Was the decoration of wedding based on theme?
Basis Respondents
Highly agree 4.00%
Disagree 0.00%

From above graph it can be concluded that 4% people were agree with wedding theme
and there were no respondents who were not agree with themes.
Q4 Was there music or any games played related to weddings.
Basis Respondents
Yes 3.00%
No 1.00%
From the above graph it is identified that 15 respondents were agree that all the music played
were according to wedding theme and others were not in favour.
Q6 The social media used for wedding were effective or not?
Basis Respondents
Perfect 3.00%
Imperfect 1.00%
From the above graph it is evaluated that social media which were used at weeding are effective
for all clients.
Q7 The food services which were offered at wedding place contains quality?
Basis Respondents
Yes 1.00%
No 3.00%
The above data revealed that 15 respondents were in favour that food services contains
quality which were offered to customers.
Q8 The photography at wedding was effective?
Basis Respondents
Yes 2.00%
No 2.00%
From the above graph it is identified that all customers were in favour that photography at
wedding was effective as there were proper lighting and space.
Q9 What was the preferences of customers?
Basis Respondents

Games 1.00%
Music 3.00%
The above graph states that 1 % customers was in favour of games and 3% were in favour of
music.
Q10 The food offered to customers were vegetarian or non vegetarian?
Basis Respondents
Vegetarian 4.00%
Non Vegetarian 0.00%
The above graph states that food offered at wedding place were 100 % vegetarian.
TASK 3
3.1 The Technique used for research evolution
Research evaluation is a technique which is used by researcher in order to find out the
best ways by which activities of research can be achieved in effective and planned ways. Thus all
activities can be achieved by making judgement about values and standards which they are done.
(Kazdin, A.E., 2011.)
Research evaluation can be done with the help of following methods
The research which was conducted is mainly focusing on all the difficulties which were
faced in evaluation process and various theories that were linked with this research. It further
includes methods used for judgement while applying standards.
The methods that are used in the research like the qualitative and the quantitative
methods and it include the aspects of the case study and the response to the development and the
evaluation of the tools and the techniques that are used in research, employee empowerment
issues and the post modernization aspects and the multi criteria used for classifying the methods.
The research also focuses on the aspects by which the policy can be improved with
relation to performance management, the systematic reviews in the organisation, the utilization
of the programmes and the policies that helps in the learning and the designing of the research.

3.2 Interpretation and analysis the results using frequency and percentage calculation
 Frequency distribution refers to the research of the data on the basis of the chats and the
table that represent the organisation overall performance and the summary of the data.
 The research should focus on qualitative and quantitative aspects ans all its results should
be achieved in desired time frames. It includes the organisation summery and the
organisation structure in the tabular format. It also help in the data interpretation. To
make the outline in the survey of the data sets.
 The research is based on the secondary data which is collected from books, journals and
newspapers.( .Knox, C and et. al., 2011)
 Percentage distribution is the highlight of the data specified as in percentage form . The
basis of the data is collected in the form of observation that comes for each point or
grouping the various activity to generate data points for the research . It the most useful
and best method to analyses the project in order to express the relative frequency of the
survey response and the data available to the other person. it can also be sometimes
measure in terms of tables or as bar chart, graphs and the pie charts. The process of this
research is based on the creating percentage of the total number of the observation to be
represented in the charts.
 The analysis is based on the matter that grouping of the data in such a way that they are
dividing the numbers of observation for the each data point and the grouping of the
activity in the research process.
The outputs of research are measured with the help of frequency and percentage data as it helps
in gathering best and appropriate informations which are used in order to achieve growth and
success in research. Percentage data are used in order to calculate overall values and indexes
from research samples so that it can be helpful in making further improvements in research
activities. There can be suggestion taken from people of organisation in order to make research
carry out in successful and planned ways.
3.3 Recommendations for further research
The research can be more appropriate if appropriate tools and techniques are used in the
evaluation of the research. The research should be highly motivated and the objectives should be
achieved in time. The research should be based on aims and objectives so that its results can be
achieved in effective and planned ways. There should be systematic methods adopted in order to
complete research activities in effective and planned ways. The decisions should be made on the

benefits that the research will create in the organisation and the problems which are evaluated in
the research are to be corrected.(Lewis, S., 2015.) The decisions about the policies and the
programmes that are to be implemented in the research and the proposed policies of the research.
The general discussion about the nature and the timings of the evaluation of the research plan
that is used to determine the effectiveness and the efficiency of the proposed plans and the
policies at work place. There can be recommendations taken from people of organisations in
order to adopt the best and effective ways by which all aims and objectives can be meet in
desired time frames. The research should be based on real facts and these should not be based on
assumptions. There should be both long and short terms goals and objectives formulated in order
to make good literature review. The main ideas behind taking recommendations from people is
to resolve all the difficulties which are faced during research evolution.
4.1 Result and the Recommendations of the Research
The results of the research is that it helps in the access to the situations where people are
not able to face the interviews or they are not bale to plan the questionnaire or fill the
questionnaire. Research helps people to relate the assumption with the real life incidences which
can occur in the coming future. Research are a good way for explaining the meaning and the
context of the research. (Mason, W. and Suri, S., 2012.)The research can have a strong validity
and the in-depth study of the whole research report. The research is based ion the assumptions is
a key factor because it helps to see what the people actually does in their real life situation. The
people does not write their true view points that are filled by them in the questionnaire. The
observations that are made in the real life situations helps the researcher in finding out the
content that are related to the what the people say and what they do in their real life situation.
There are certain recommendations for research which are The research is viewed as a subjective
context that deals with the investigation of the researches in the particular field of study. The
research is a time consuming process because all the relevant data has to be collected by different
methods of data collection. The research is dependent on the role of the researcher because his
decision is important in research. (Moss, R.H and et. al., 2010)The research may affect the
situations and the findings of the research. The ethical principles are converted in the research
when the plans and the policies are formulated. There are sometimes conflict arises between the
researchers because the roles assigned to them are not according the specifications and the plans
of the researchers.

CONCLUSION
Customer loyalty plays an important role in the organisation. The choices of the customer
in the wedding plans describes how the plans and the procedures are implemented in the
wedding plans. The theme of the wedding plan and the overall arrangement of the activities. The
coordination and the link between the different activities. The research helps in the finding the
conclusions of the data. Research carries assumptions that are very useful in analysing of the data
The research are conducted through different methods like questionnaire in which data is filled
regarding the research and then the interpretation is done based on the answers that are filled by
the clients.