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Importance of CSR Initiative in Asda

Added on - 03 Feb 2020

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UNIT 6MANAGINGSUCCESSFUL BUSINESS
Table of ContentsINTRODUCTION...........................................................................................................................1PART 1............................................................................................................................................1P1. Aim and objectives of research.............................................................................................1P2. Project management plan......................................................................................................3P3. Work breakdown structure and Gantt chart..........................................................................4PART 2............................................................................................................................................6P4. Research methodology..........................................................................................................6PART 3............................................................................................................................................9P5. Data analysis using appropriate tools and techniques...........................................................9P6. Appropriate recommendations............................................................................................16P7. Reflection on the value of undertaking research to meet stated objectives.......................17REFERENCES..............................................................................................................................18
INTRODUCTIONIn the present scenario, there is growing recognition of the significant effect that businessactivities are having on its stakeholders. Now-a-days, it is clear to the firms that they cancontribute effectually in society’s wealth as well as in its own by giving due emphasis on theeffect that they are having on the world at large at the time of making business decisions. Inmodern business practices, now a trend is there in the market where firms have to adoptresponsible competitiveness or can be said as corporate sustainability to survive in the long run .Thus, to perform corporate social responsibilities (CSR) are high imperative for organizations inorder to fulfill the needs, concerns and expectations that stakeholders have with the firm(Hombert and et.al., 2014).The current report emphasizes upon investigating the sustainabilityobjective of ASDA in implementing their CSR initiatives. Henceforth, an initiative of ASDAwill be undertaken to carry forward the study with keeping in mind the formulated CSRobjectives.PART 1P1. Aim and objectives of researchTopic :Investigating ASDA's sustainability objectives in entertaining the CSR initiativewithin UK.Background of the researchWith the changing scenario and increasing competition in the retail sector of UnitedKingdom, it has become necessary for firms to adopt and implement CSR activities in such away that sustainable objectives of business and competitive advantages will be attained. Majorcompetitors of ASDA in the market where it is operating are like Tesco, Sainsbury, Waitrose,Morrison, etc. that are effectually performing their CSR activities and thus, able to grab theattention of large customer base as well as they are successful in keeping all their otherstakeholders (Cha, Yi and Bagozzi, 2016). So, it can be said that if ASDA wants to beat thecompetition, it is essential for the firm to attain sustainable objectives which can only beachieved through performing appropriate CSR activities.Henceforth, the current study laysemphasis upon analysing the sustainability objectives with respect to ASDA. Every organizationaims to sustain the development which it had been observing since long. Adding more to this,ASDA has been emphasizing upon its CSR initiative of providing healthy products to itsconsumers which are organic in nature to positively impact their health. So, the present study1
would be conducted upon analysing the sustainability objective regarding ASDA, inimplementing its CSR initiative of providing healthy organic products to its consumers.Aim:-To investigate the sustainability objective of ASDA : A case study on undertaken CSRinitiative of providing healthy organic products.”Objectives:-To analyse the sustainability objective of ASDATo determine the importance of CSR initiative undertaken by ASDA in meeting thesustainability objectiveTo analyse the link between sustainable objective and CSR initiativesTo recommend ways in which sustainable objective could be achieved by aid of CSRinitiativeResearch Questions:-What is the significance of ASDA's sustainable objective ?What is the importance of CSR initiative undertaken by ASDA in meeting thesustainability objective ?What is the existing link between sustainable objective and CSR initiative ?What are the ways in which sustainable objective could be achieved by aid of CSRinitiative ?2
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