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Importance of Destination Image PDF

Develop a research question and carry out independent research using appropriate research techniques.

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Added on  2020-12-26

Importance of Destination Image PDF

Develop a research question and carry out independent research using appropriate research techniques.

   Added on 2020-12-26

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Importance of Destination Image PDF_1
Table of ContentsTITLE: “ANALYSE THE DESTINATION IMAGE OF TOWER OF LONDON”......................1CHAPTER 1: INTRODUCTION....................................................................................................1CHAPTER 2: LITERATURE REVIEW.........................................................................................3CHAPTER 3: RESEARCH METHODOLOGY.............................................................................6CHAPTER 4: ANALYSIS AND FINDINGS.................................................................................9CONCLUSION..............................................................................................................................14REFERENCES..............................................................................................................................16
Importance of Destination Image PDF_2
TITLE: “ANALYSE THE DESTINATION IMAGE OF TOWER OFLONDON”.CHAPTER 1: INTRODUCTIONOverview of the ResearchTourism is considered as the most developing sector which has huge impact over theeconomic condition of a country or region. Tourism is refers as very vast, vibrant, dynamic orgrowth oriented commercial industry which is increasingly developed at higher level. Tourism isbasically understood as the aspect of travel for the purpose of own pleasure and business.Tourism as an industry is determined as the set of all business actions that serves the needstourists while they visit different places by way of tourism, touring or travelling. Tourism hasbeen around for more than hundred of years, or individuals have been visiting all around theglobe for their own purposes. London is considered as the major tourist attraction and theprobable growth of London is based on the development of tourism industry. London is famousfor its various attractions like London's main theatre and entertainment area, It is fashion hub,crafts at the Apple Market or the royal opera house and Tower of London which has always beenone of the most tourist populated area due to its historical background. Destination image is1
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refers as one of the most popular investigation area in the tourism academic literature.Destination image defines as the balance among what people expect and what they receive. Thepresent area of study is basically based on the Covert Garden area and the surroundings likewiseTower of London and the London Bridge. These are major tourist attractions which create valuein developing the tourism of London. Background of the ResearchDestination image is considered as one of the most essential aspect in tourism by thereason of its power to invoke certain images into tourists’ minds. The value of destination imageto the destination promoters and local destination marketing businesses are unassailable for thereason of its power to attract more visitors to the area. Destination image is an effective aspectwhich plays a vital role in representing the past experience in regards to a specified area whichalso helps an individual in selecting the best place to visit. Covent Garden is in the West End,London's main theatre and entertainment area. It covers a wide area of London and recognised asthe most attraction for tourists. Destination image of London shows the major attractions whichcreate value in developing the economical level of London through attracting local as well asinternational people. London is also famous for its variety of industries and people visit for theirown and business purposes. UK is providing opportunity to the individual and businesses toattain growth and success. Higher attraction of international people develops benefit for the firmin attainment of growth and success. Rational of the researchThe research into consideration is based on the analyse of destination image of tower ofLondon. This is a wide area of academic research which helps an individual in developing theirpersonal as well as professional ability. The major purpose for conducting the research is toproviding a brief analysis over the destination image of tower of London. This study explores thewide knowledge and idea base to the learners who are interested towards the similar area ofstudy. In this details regarding the significance of destination image has been provided whichhelps an individual in proper selection of place for visit. This study also creates value inanalysing the importance of tourism in growth and development of London. Another significantpurpose of this study is determine the various destination images to tourism in London and tofind out how the local people and tour guides respond on these images. Research Aim2
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