Globalization and its Impacts

This assignment delves into the complex phenomenon of globalization, examining its influence on various aspects of society. It analyzes the effects of globalization on cultural identity, economic structures, ethical decision-making in businesses, and the role of brands in a globalized world. Case studies such as Starbucks are used to illustrate these concepts and provide practical insights into the dynamics of globalization.

“To identify the importance of
globalisation and ways through
which it drive business success. A
story case on Unicorn Grocery.”
(Research Proposal – Part 1)

Table of Contents
TITLE – “To identify how globalisation can drive business success.”...........................................1
Introduction .....................................................................................................................................1
Literature Review ............................................................................................................................3
Significance of understanding the concept of globalisation...................................................3
Ways through which Unicorn Grocery could expand its business at international level.......3
Benefits that Unicorn Grocery can get by globalising its business operations......................4
Key resources that are required by Unicorn Grocery for business expansion.......................4
Research Methodology ...................................................................................................................5
Time Line.........................................................................................................................................7
References .......................................................................................................................................9
TITLE - To identify the importance of globalisation and ways through which it drive business
success. A story case on Unicorn Grocery.....................................................................................11
Executive Summary.......................................................................................................................11
Methodology....................................................................................................................................1
Results and Findings .......................................................................................................................3
Discussion........................................................................................................................................7
Findings..........................................................................................................................................13
Conclusion.....................................................................................................................................14
Recommendation ..........................................................................................................................14
Suggestion......................................................................................................................................15
Reflection ......................................................................................................................................15
Alternative research methodology........................................................................................16
References......................................................................................................................................17

TITLE – “To identify how globalisation can drive business success.”
Introduction
Overview of the Research
Globalisation can be defined as a historical process which consist with innovation and
technological advancements, and these are used by business organisations in reaching to new
heights in specified time frame (Aggarwal, 2011). Due to enhancement among integration of
business economies in around that globe, companies has taken this as an opportunity, where they
can easily move products and services among different targeted areas across borders. Along with
this, it can be said that factors like political, broader cultural, and environmental dimensions of
globalisation which basically drive business success. It is being found that, global business
basically helps a company in grabbing a range of opportunities which aid in attaining desired
goals and objectives in specified time frame. This specifically lead organisations to reach to an
all new level where they could easily expand business or perform its operations in targeted areas
(across the borders). Business organisation which has been chosen in present investigating report
i.e. Unicorn Grocery which is a co-operative grocery store found in the year of 1996 and it is
located in Chorlton-cum-Hardy, Manchester, England. Company has been at no profit and at no
loss phase from past 5 years. This has resulted that a range of staff members started leaving there
jobs because they did not found any sort of growth in there career. This impacted upon overall
performance level of the business organisation and this is why Unicorn Grocery shifted towards
international market rather than performing domestic level.
Background of the Research
21st Century is specifically consist with full of opportunities for business organisations so
that they could expand themselves at international level. Here, globalisation can be taken as the
key source that are helping companies in operating business at international level. Along with
this, it can also be said that business organisations that are performing at domestic level would
require to select the best possible way to expand themselves (Alexander, 2016). It is being
analysed that, a new economy of this modern era has transformed the economic, political and
social landscape in a thoughtful and in intense manner as well. Since, Unicorn Grocery is
performing at small level and offering customers with organic food and other grocery products, it

will be required to have a good number of investors in order to expand business at international
level.
2

Rational of the Research
Vital reason behind conducting the investigation is that, to identify the benefits of
globalisation and its leads or drive business success. Basically, topic which has been chosen by
the researcher is that, the area which has been chosen is somewhat connecting to the personal
interest of investigator (Crane and Matten, 2016). This will help in improvising the knowledge of
the investigator and for the future purpose as well, own ideas and along with this, knowledge
may also gets directly improvised as well.
Research Aim
The aim of present investigation is “To identify the importance of globalisation and ways
through which it drive business success. A story case on Unicorn Grocery.”
Research Objectives:
For present investigation, there are a range of objectives which has been developed and
these are given below:
 To assess the significance of understanding the concept of globalisation.
 To ascertain ways through which Unicorn Grocery could expand its business at
international level.
 To identify the benefits that Unicorn Grocery can get by globalising its business
operations.
 To examine the key resources that are required by Unicorn Grocery for business
expansion.
Research Question
The major questions related with similar area of research are described as under:
 What is significance of understanding the concept of globalisation ?
 What are the ways through which Unicorn Grocery could expand its business at
international level ?
 What are the benefits that Unicorn Grocery can get by globalising its business
operations ?
 Evaluate what key resources that are required by Unicorn Grocery for business expansion
?
3

Literature Review
Literature Review can be considered as the most essential aspect of an research work that
helps in offering the in-depth analysis of a chosen issue. In this section information has been
gathered through secondary sources like books, journals, published research articles, newspapers
etc. These may directly aid a researcher in enhancing knowledge level related to the issue.
Significance of understanding the concept of globalisation
As given by Kent and et. al., (2016), every single business organisation is looking
forward to earn a good profit and this can only be done through expanding business at
international level. For this as well, understanding of globalisation concept should be needed
which consist of various ways through which business expansion can be done in specified time
frame. Globalization could be considered as one of the most effective and efficient element
which could be utilised by a business organisation for their own growth. If the international
growth is analysed, then it can easily be said that ratio of world imports to gross world product,
came up from 7% to 18% (1938-1996). Thus, it can be said that globalisation a process through
which the globe is becoming increasingly interconnected as a result of massively developed trade
and culture exchange. This specifically shows explosion of foreign direct investment (FDI)
where developing nations has directly enhanced from 1.69 billion Pound sterling in 1970 to
118.53 billion Pound sterling in 1997. Therefore, it can easily be said that whenever a company
look forward to do business expansion, it is pretty much needed to focus on the importance
because them only business could effectively be expanded.
Ways through which Unicorn Grocery could expand its business at international level
According to Laszlo and Cescau, (2017), there are ample number of tools that are
available for Unicorn Grocery which could help in expanding business and these are given
below:
Franchising: One of the most effective and sure sort strategy which could be used by
Unicorn Grocery in order to expand its business. This is where a company does agreement with
an individual who sells products and services of the company where franchiser pays a specified
amount to Unicorn Grocery.
4

Joint Ventures: Another crucial approach or strategy which can be used by Unicorn
Grocery in order to grab a good position within a whole new market where company is looking
forward to expand its business.
In present context, Unicorn Grocery could effectively use Joint Ventures as it will be
more fruitful for the business organisation in grabbing attention of customers at international
level.
Benefits that Unicorn Grocery can get by globalising its business operations
Based on the information given by Sharma, (2016), there are a range of benefits that are
mostly be given by globalisation to business organisations like free trade, free movement of
labour, increased economies of scale, greater competition and increased investment and many
more. In present context, where Unicorn Grocery is looking forward to expand its business, it
can easily get ample number of benefits and these are given beneath:
Increased investment - Globalisation has enhanced levels of investment, which means if
Unicorn Grocery expands its business at international level, it is may be possible that it might
attract investors towards the company. Along with this, it has made it easier for countries to
attract short-term and long-term investment. Investment by multinational companies can play a
big role in improving the economies of developing countries. Therefore, business expansion
done by Unicorn Grocery will help business organisation in expanding business at international
level.
Increased economies of scale – It has been examined that if Unicorn Grocery expands its
business it will directly put positive impact upon economic conditions of a country, this will
affect customers pocket as well which means, production is increasing in a specialised manner.
Thus, it can be said that Globalisation enables goods to be produced in different parts of the
world. This greater specialisation enables lower average costs and lower prices for consumers.
Key resources that are required by Unicorn Grocery for business expansion
As given by Shenkar, Luo and Chi, (2014), when it comes to expanding business or drive
business success, it is needed for every a company to look into a range of key resources so that
no issues could be faced by business organisation. There are a type of resources which could be
used and these are : physical, intellectual, human resources and financial resources. In present
context, Unicorn Grocery would require to focus on all of these resources and these are given
beneath:
5

Financial Resources : Cash, Trade lines and lines of credit, Venture capital, Grants and
loans are some of resources which can be used by Unicorn at the time of expanding business at
international level.
Human Resources : Manpower mainly plays a crucial role for every single business
organisation, in the same way it will be required for Unicorn Grocery as well to focus on this
factor as it will be required for them to recruit a number of employees in specified time frame.
Here, manpower can be used as people who create the product or service, truck drivers who
deliver products, customer service agents and salespeople
Intellectual Resources : Another vital key resource type which is needed by a business
organisation while expanding. Here, it can be said that key resources like systems and processes,
customer knowledge, company’s brand, copyrights, patents and customer databases which could
be used Unicorn Grocery in expanding business (Stevenson and Cole, 2018).
Research Methodology
Type of Investigation: In this present research report, researchers choose primary
research method for collecting an information or solving an issues regarding a research problem.
Research can be classified into two forms i.e., qualitative research and quantitative research.
Along with this report, investigation can be done by the tool of qualitative research in which
information is collected by the analysing the problem of research. It is an essential tool which
develops a descriptive theoretical framework related with the reliable data and information. With
reference to this, it helps a researcher to gives information in detailed for solving a research
issue.
Research Approach: Another consideration which is actually needed for an investigator
to conduct is right research approach is required to be used. Along with this, section also
categorised in deductive and inductive research approach In present context, inductive approach
is utilise along with qualitative research method so that to pull out favourable outcomes.
Data Collection Tools: This refers as the primary aspect of an investigation work, as a
project is based on data and information which are accumulated by the researcher to addressing
the investigation issue in appropriate manner. This section of methodology is basically
emphasises on two major types one is primary data collection tool and second one is secondary
source of data collection. In this present research project both primary as well as secondary tools
will be effective in accumulation of data and information. Primary source is effective in
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conducting survey with the help of questionnaire, thus it is the most suitable tool to gather large
range of data within a small time duration. On the other side secondary tools is will be liable in
conducting literature review through accumulation of data via books, journals, published articles
etc.
Data Sampling: It basically determined as the procedure which is applied for statistical
analysis under that the predetermine observations are taken from large population. Sampling is
mainly replicates from the original population. This emphasized on two type i.e. probabilistic or
non-probabilistic data sampling (Crane and Matten, 2016). In this present investigation work
random sampling tools will be suitable from the non-probabilistic tools, thus it is effective in
accumulation of relevant information. With the help of probability sampling, 50 respondents will
be taken into consideration.
Ethical Considerations: The data under this investigation which is going to be collected
from online sites and from respondents is not going to be shared with others which will make the
whole investigation much more reliable and authentic as well. Along with this, at the time of
developing the investigation, researcher has kept its focus on all the areas that were linked with
values and perceptions of people. This has helped investigator in conducting the investigation in
much more ethical and in an appropriate manner.
Contributions of Research: The developed research report, has directly helped the
human knowledge to be improved in regards to globalization that drives business to success.
Along with this, it can also be aid that investigator has also consider the issues, challenges and
more that can be faced by business organizations that are looking forward to expand its business.
Limitations of the Research: Present investigation report, is having a range of
limitations that might impact upon overall conclusions that are going to be made. Here, some of
issues like relevant information in regards to the topic was not identified in a short span. This
impacted upon submission and delayed the process of it. On the other hand, in some cases it has
been realized by the researcher that there were many regions where investigator got confused
where without help of the tutor, whole investigation might go wrong. Along with this, it has been
found that there were some of the areas on, which investigator did not kept its focus on. This
might impact negatively to an extent upon conclusions.
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Time Line
Timeline can be defined as a list of different range of tasks which comes in front in
chronological order. There are a range of tools that are available in present world that could be
used by researcher and these are Gantt Chart, WBS and many more. Basically, a Gantt chart
shows the duration for each activity as per the priority of the project in respect to completion of
the work in systematic manner.
8

9

References
Books and Journals
Aggarwal, R., 2011. Developing a global mindset: Integrating demographics, sustainability,
technology, and globalization. Journal of Teaching in International Business. 22(1).
pp.51-69.
Alexander, A., 2016. The study of British retail history. The Routledge Companion to Marketing
History, p.155.
Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and
sustainability in the age of globalization. Oxford University Press.
Kent, A., and et. al., 2016. Omnichannel fashion retail and channel integration: The case of
department stores. In Handbook of research on global fashion management and
merchandising (pp. 398-419). IGI Global.
Laszlo, C. and Cescau, P., 2017. Sustainable value: How the world's leading companies are
doing well by doing good. Routledge.
Sharma, B., 2016. Globalisation 11 and localisation. Retail Design: Theoretical Perspectives,
p.197.
Shenkar, O., Luo, Y. and Chi, T., 2014. International business. Routledge.
Stevenson, M. and Cole, R., 2018. Modern slavery in supply chains: a secondary data analysis of
detection, remediation and disclosure. Supply Chain Management: An International
Journal. 12(3). pp.81-99.
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“To identify the importance of
globalisation and ways through
which it drive business success. A
story case on Unicorn Grocery.”
(Research Part – 2)
11

TITLE - To identify the importance of globalisation and ways through which
it drive business success. A story case on Unicorn Grocery.
Executive Summary
The report exhibits significance of globalisation and ways through which it drive business
success in international market. It has defined the term “globalisation” in an intelligible manner
which foster the growth beyond national boundaries. Generally, the outcomes of globalisation is
reflected through positive results on transactions involving buying or selling of goods or services
cross borders. This increases the magnitude of trade that usually occurs in a business in home
country. Unicorn Grocery is the organization chosen for conducting the research due to its
medium level business which is popular in UK for its quality of goods in retail sector. It is wiling
to explore new ways through which market can be expanded out of the country for increasing the
success and enhance profitability. The main aim is to have dealings and trade beyond the
domestic market so that it can create high brand image and customer base can be increased. All
of these will work in gaining a leading position in international market.
This part of research emphasizes on research methodology for providing required
guideline and direction to the researcher in carrying out the research properly. It comprises
number of activities which has been used to analyse and evaluate the data and information for
ascertaining a conclusion. In this, a questionnaire has been prepared for extracting data from
different sources. Along with this, a conclusion has to be drawn giving a glimpse of whole work
in a summary form so that appropriate suggestions will be made for the researcher. In addition to
this, self-reflection is being comprised defining the positive and negative experiences ans their
outcomes which gathered from the research.
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Methodology
Methodology section within a research most essential aspect of an exploration work, thus
it assist the researcher in moving forward towards right direction to implement all research
activities in significant manner. On the other hand, it is said that research methodology can be
defined as a process that is basically being applied by the researcher in order to collect accurate
data about the study (Aiello and Dickinson, 2014). In present investigation report, where
researcher has chosen topic i.e. Importance of globalisation and ways through which it drive
business success. A story case on Unicorn Grocery. On the other hand, it is said that for
collecting proper information related to the topic, there are a range of elements, which are being
utilised by researcher in order to perform the research in much more rightful manner and these
are given beneath:
Type of Investigation: Basically, there are two types of research can be conducted and
these are, qualitative along with quantitative research (Gutzmer, 2014). In present investigating
report, researcher has chosen qualitative research in order to conduct the investigation because
the aim of research, will pull out much more favourable outcomes. With reference to this, it will
help researcher to gives information in detailed manner for solving a research issue that is
undertaken.
Research philosophy: This is being considered as one of a crucial part for an
investigation where, there are two factors like interpretivism along with the positivism are being
utilised. Under this, interpritivism philosophy is being utilised. The reason behind this is that,
researcher could easily draw valid outcome while conducting the qualitative research considering
all the perceptions or opinions given by other writers or authors (Halbert, 2014).
13

Research Approach: Another vital most element while conducting an investigation, as
research approach could help the researcher in pulling out favourable outcomes in specified time
frame (Hanson and et. Al., 2016). Basically, there are two approaches like inductive and
deductive that majorly being utilised by the investigator as it will mainly assist an investigator to
pull out specific and favourable outcomes in specified time frame. In present context, in order to
conduct the investigation on the chosen topic, researcher has utilised the inductive investigating
approach as, it is best suitable while conducting the qualitative research (Chen, 2015).
Time Horizon: Work Break Down Structure, Gantt Chart and more are said to be a part
of time horizon within a investigation. With the help of this, researcher might directly find out
the overall duration from starting to ending time when, investigator will submit the research to
lecturer. In present context, highly beneficial tool was Gantt Chart and this has helped in settling
time from conducting the introduction, literature review section and more (HAYGOOD, 2018).
Research Design: A research is structured framework on which survey is been
conducted. The analyst follow step-by-step procedures for gathering information on a particular
topics that required urgent feedback from target sample from whole populations. A design is
briefed as a diagrammatic layout which help researcher to proceed the observations and prepare
accurate report to make decisions (Chiu and et. al., 2011).
Data Collection techniques: There are various tool that are used by investigator.
Majorly, analyst uses internal and external source for collecting data, depending on type that
include qualitative and quantitative research (Hong and Cheon, 2017). When focusing on
qualitative type, there are many ways through which information can be grouped from
questionnaire, face-to-face interview, observations, and many more. When describing
quantitative tool, the analyser give emphasis on gathering numerical data from database system,
for analysing growth performance when compared with previous month or year of a particular
research (Kleibert, 2015).
Research sampling: Basically, there are two types of data sampling methods, which
could be utilised by the investigator. probabilistic and non-probabilistic data sampling (Kuever,
2014). Therefore, under present investigating report in order to pull out favourable outcomes, 50
respondents has been selected considering the random sampling method. It is one of a crucial
method, which is majorly being utilised a type of non-probability which were used for selecting
sample size (Labes, 2014). The potential reason behind choosing this method is that it is not
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require more time, cost as well as time of organisation or researcher (Durand, 2018). In this
sample size of 40 respondents has been chosen by the researcher.
Research Ethics: Ethics are basically being considered as one of a crucial factor, which
is required for an investigator to focus on as it helps in conducting the investigation in much
more rightful manner. On the other hand, this sections basically covers all the rights and wrongs
linked with the chosen topic. Ethical consideration prevents against the misinterpretation of data
and promote truth which is primary goal of research (Cinotto, 2018)
Results and Findings
This is being considered as one of a crucial element of investigation as it is effective in
providing proper analysis on the data accumulated by the researcher (Collier, 2018). This part is
effective in providing appropriate result and findings through analysing data in proper manner.
Under present investigating report, questionnaire is used to gather data from the wide
population, thus thematic analysis method is suitable in execution of analysis in proper way.
However themes are prepared on the basis of the questions of questionnaire (Mayer and Gereffi,
2018).
Questionnaire
Name :
Age :
Gender :
Email :
Q1) Do you agree, if globalisation can drive business to success ?
a) Highly Agree
b) Agree
c) Disagree
d) Highly disagree
Q2) As per your point of view, which could be considered as the best way for Unicorn
Grocery to expand its business at international level ?
a) Franchising
b) Licensing
c) Joint Venture
15

d) Partnership
Q3) According to you, is it important for Unicorn Grocery to develop strategies to improve its
presence within the international market ?
a) Yes
b) No
Q4) What benefits Unicorn Grocery can get through business expansion in a whole new
country ?
a) Improvement within the customer base
b) Enhancement of brand image
c) High profit margins
d) Improvement within the employment rate of country.
Q5) As per your point of view, what issues can be faced by Unicorn Grocery at the time of
enhancing its operations at international level ?
a) Different cultural values
b) Change among perceptions of customers
c) Technological advancements
Q6) What do you think about the ways, which could be utilised by Unicorn Grocery to
improve cross border trading ?
a) Market investigation
b) Using different pricing strategies
c) Adopting all the beneficial changes
d) Use of resources in an optimised manner
Q7) As per your point of view, which factor might lead Unicorn Grocery to become globalised
?
a) International currency
b) Developing economies
c) Heavy profit margins
Q8) According to you, which step is the major one that is required for Unicorn Grocery to
take in order to globalise itself ?
a) Take loan from Banks
b) Market research
16

c) Evaluate need of targeted customers
Q9) What resources are required for Unicorn Grocery to improve presence within the
international business market ?
a) Proper research and development
b) Capital
c) Knowledge related to Tax and Tariff of targeted country
d) Legal and Regulatory Structure
Q10) Any recommendations for making improvement within the Unicorn Grocery ?
On the other hand, frequency which has been carried out based on the
questionnaire are mentioned underneath:
Q1) Do you agree, if globalisation can drive business to success ? Frequency
a) Highly Agree 30
b) Agree 10
c) Disagree 8
d) Highly disagree 2
Q2) As per your point of view, which could be considered as the best way for
Unicorn Grocery to expand its business at international level ?
Frequency
a) Franchising 10
b) Licensing 10
c) Joint Venture 20
d) Partnership 10
Q3) According to you, is it important for Unicorn Grocery to develop
strategies to improve its presence within the international market ?
Frequency
a) Yes 40
b) No 10
Q4) What benefits Unicorn Grocery can get through business expansion in a
whole new country ?
Frequency
17

a) Improvement within the customer base 10
b) Enhancement of brand image 15
c) High profit margins 10
d) Improvement within the employment rate of country. 15
Q5) As per your point of view, what issues can be faced by Unicorn Grocery
at the time of enhancing its operations at international level ?
Frequency
a) Different cultural values 20
b) Change among perceptions of customers 15
c) Technological advancements 15
Q6) What do you think about the ways, which could be utilised by Unicorn
Grocery to improve cross border trading ?
Frequency
a) Market investigation 20
b) Using different pricing strategies 10
c) Adopting all the beneficial changes 12
d) Use of resources in an optimised manner 8
Q7) As per your point of view, which factor might lead Unicorn Grocery to
become globalised ?
Frequency
a) International currency 15
b) Developing economies 20
c) Heavy profit margins 15
Q8) According to you, which step is the major one that is required for
Unicorn Grocery to take in order to globalise itself ?
Frequency
a) Take loan from Banks 14
b) Market research 20
c) Evaluate need of targeted customers 16
18

Q9) What resources are required for Unicorn Grocery to improve presence
within the international business market ?
Frequency
a) Proper research and development 15
b) Capital 20
c) Knowledge related to Tax and Tariff of targeted country 8
d) Legal and Regulatory Structure 7
Discussion
Theme 1 : Globalisation can drive business to success
Q1) Do you agree, if globalisation can drive business to success ? Frequency
a) Highly Agree 30
b) Agree 10
c) Disagree 8
d) Highly disagree 2
Interpretation : From above graph, it has been interpreted that 40% of sample frane
highly agreed that globalisation can drive business to success, remaining 10% agreed for same
scope of growth. While, 8% disagreed for expanding business across globe, due to various taxes
imposed by government of different countries and 2% highly disagree as this change might
19
30 10
8
2
a) Highly Agree
b) Agree
c) Disagree
d) Highly disagree

influence growth, sales profitability and shares, fluctuation of brand loyalty in competitive
market around national boundaries.
Theme 2 : Best way for Unicorn Grocery to expand its business at international level
Q2) As per your point of view, which could be considered as the best way for
Unicorn Grocery to expand its business at international level ?
Frequency
a) Franchising 10
b) Licensing 10
c) Joint Venture 20
d) Partnership 10
Interpretation : As per the above graph it has been assumed that 10% respondent agreed
to franchising, 20% for joint ventures, 10% for licensing and remaining 10% was for partnership
source. This result might, gives a direction for expansion of business at global reach. The
initiative taken by Unicorn grocery will help to raise economy of country at international
market.
Theme 3 : Unicorn Grocery to develop strategies to improve its presence within the
international market
Q3) According to you, is it important for Unicorn Grocery to develop
strategies to improve its presence within the international market ?
Frequency
a) Yes 40
b) No 10
20
10
10
20
10
a) Franchising
b) Licensing
c) Joint Venture
d) Partnership

Q3) According to you, is it important for Unicorn Grocery to develop
strategies to improve its presence within the international market ?
Frequency
Interpretation : Above graphical representation, shows that 40 respondents were agreed
of developing new marketing strategies in existing ones for sustaining in international market.
When compared 10 interviewee, was highly disagreed as they perceived that their business is
running up-to the mark standards raised by management of company, other reason which has
influenced to respondent is high cost occupying while expanding business.
Theme 4 : Benefits Unicorn Grocery can get through business expansion in a whole new
country
Q4) What benefits Unicorn Grocery can get through business expansion in a
whole new country ?
Frequency
a) Improvement within the customer base 10
b) Enhancement of brand image 15
c) High profit margins 10
d) Improvement within the employment rate of country. 15
21
40
10
a) Yes
b) No
10
15 10
15 a) Improvement within the
customer base
b) Enhancement of brand
image
c) High profit margins d) Improvement within the
employment rate of
country.

Interpretation : As per visual of graphs, it has been assessed that 15 answerer were
agreed to enhancement of brand image as other companies will take a chance to collaborate in
other market, while 15 respondent said that employment rate should be improved it gives a scope
to unemployed individual to earn some finance for raising standard of living. Further 10
interviewee replied that customer base should improve by providing quality goods to consumer.
Lastly 10 testee said that there should be high profit margin for sustaining in competitive market
in new country.
Theme 5 : Issues can be faced by Unicorn Grocery at the time of enhancing its operations at
international level
Q5) As per your point of view, what issues can be faced by Unicorn Grocery
at the time of enhancing its operations at international level ?
Frequency
a) Different cultural values 20
b) Change among perceptions of customers 15
c) Technological advancements 15
Interpretation : The graphical analysis estimated that 20 respondent were in favour of
adopting different cultural values while conducting operational activity. While 15 interviewee
replied that employees have to think with mindset of consumer, who will be consuming
commodity. Whereas, 15 respondent that company should have knowledge about advancement
of technology which have been introduce for the use of customer.
Theme 6 : Ways, which could be utilised by Unicorn Grocery to improve cross border trading
22
20
15
15 a) Different cultural values
b) Change among
perceptions of customers
c) Technological
advancements

Q6) What do you think about the ways, which could be utilised by Unicorn
Grocery to improve cross border trading ?
Frequency
a) Market investigation 20
b) Using different pricing strategies 10
c) Adopting all the beneficial changes 12
d) Use of resources in an optimised manner 8
Interpretation : From the above mentioned graph, an analysis has bee done which
represent that 20 respondent advised that research should be conducted by analyst for knowing
current economic position of new country, while 12 interviewee replied that beneficial changes
should be adopted by the management,whereas 10 respondent different marketing strategies
should planned by managers in order to capture competitive market. Lastly the 8 examinee said
that resource should be used effectively and efficiently knowing market environment of
international borders .
Theme 7 : Factors that might lead Unicorn Grocery to become globalised
Q7) As per your point of view, which factor might lead Unicorn Grocery to
become globalised ?
Frequency
a) International currency 15
23
20
10
12
8
a) Market investigation b) Using different pricing
strategies
c) Adopting all the
beneficial changes
d) Use of resources in an
optimised manner

Q7) As per your point of view, which factor might lead Unicorn Grocery to
become globalised ?
Frequency
b) Developing economies 20
c) Heavy profit margins 15
Interpretation : From above graph it has been analysed that 20 interviewee agreed that
economic factor plays a major role in developing and under-developed nations. While 15
respondent said that company should have knowledge about currency used by particular country.
Lately 15 communicator shared that while increasing high profit margin the company should
through analyse the market strategy for expanding business at global market.
Theme 8 : Major step that is required for Unicorn Grocery to take in order to globalise itself
Q8) According to you, which step is the major one that is required for
Unicorn Grocery to take in order to globalise itself ?
Frequency
a) Take loan from Banks 14
b) Market research 20
c) Evaluate need of targeted customers 16
24
15
20
15
a) International currency
b) Developing economies
c) Heavy profit margins
14
20
16 a) Take loan from Banks
b) Market research
c) Evaluate need of
targeted customers

Interpretation : The visual from graph mentioned 20 answerer said market research are
key aspect while expanding business in other countries. While 14 respondent replied bank loans
should be taken and other 16 examinee answered evaluation of target customer must be
conducted while diversifying the business in new country for becoming global.
Theme 9 : Resources are required for Unicorn Grocery to improve presence within the
international business market
Q9) What resources are required for Unicorn Grocery to improve presence
within the international business market ?
Frequency
a) Proper research and development 15
b) Capital 20
c) Knowledge related to Tax and Tariff of targeted country 8
d) Legal and Regulatory Structure 7
Interpretation : The graphical image shows 20 respondent have given major emphasis on
generating capital, while 15 interviewee suggested that systematic research and development
should be conducted, whereas 8 answerer replied that company should have knowledge of tax
and tariff imposed by government. Lastly, 7 respondent said firm can forecast legal and
regulatory structure designed by ruling bodies where expansion of business is diversified in
particular country across the globe.
25
15
20
8
7 a) Proper research and
development
b) Capital
c) Knowledge related to
Tax and Tariff of targeted
country
d) Legal and Regulatory
Structure

Findings
Considering the detailed analysis done on concept of globalisation, it can easily be said
that investing upon business expansion not only improves profit margins but it also aid business
organisation in improving the customer base as well (Durand, 2018). On the other hand,
globalization may also help a business organisation in growing in much effective and efficient
manner, because while expanding the operations, a company like Unicorn Grocery does
research. This helps in taking right decisions in specified time frame (Palazzo, 2015).
Considering all the ratios from imports to gross world product, it reach up-to 18% from 7% in
between the years of 1938 to 1996. this has helped business organisation performing in much
effectively (Rizqiyanto, 2017). Through this, it can easily be said that, it has become really very
easy for business organisations to perform operations across the borders (Neveling, Malan and
Yortt, 2014).
Conclusion
Considering the above information, it is being concluded that globalization term can lead
a business organization in reaching to new heights, where it could directly connect with foreign
customers and offer them the best of what they can. Along with this, it is said that for a company
like Unicorn Grocery it is vital to conduct the research before entering a whole new market and
select the best approach. This would help business company in enhancing the profit margins and
sustainability at the same time. On the other hand, it is also said that in order to attain higher
growth, it is much required for Unicorn Grocery to look into all the needs and wants of
customers within the international business market. On the other hand, customer service can also
be considered as one of a crucial approach, which could help company in taking feedback from
customers and make right decisions as per the requirements as well. Here, it can easily be sad
that organizations are improvising their international operations in respect developing business
support unity and profitability.
Recommendation
In present context, it is recommended that for a company, it is much required to analyse
market before expanding their businesses at global level, conduct the research and then take any
sort of decisions as per the requirements in order to bring change within the specific area ( Smith,
2015). On the other hand, it is also recommended that maintaining all the alterations, needs
26

proper focus as well. This means, company like Unicorn Grocery would require to adopt the best
approach that could help its staff in maintaining the requirements of customers based on current
trends. This might aid in sustaining in the market for a longer period of time (Ruiz Estrada,
2017). It recommends that the adoption and the promotion of a culture awareness should be
within the community. The organization should expand their business to national borders to trade
and advanced technology which will helps in succeeding the business and growth. And before
the expending the market the organisation should checked the market conditions and the scenario
as it can be the negative affect for the business.
Suggestion
According to presented research, the company should analyse the external macro
environment for the expansion of the business which will help in growing business. As it plays
an important and vital role in the environment. The government should ensure that, the benefits
of globalisation is distributed among all the organization as it provides the benefits to all. As it
suggested that the company should analyse the environment for any merger, acquisition rather
than the strategic alliance and worldwide network structure. The company should also notice the
important changes in globalisation for the beneficial of the organization. The business
management should be updated about the changes in international trades, international culture,
technology, change in trends and many more.
Reflection
It can be concluded from the above report that this is an academic research in which data
is the most essential part of conducting a research. According to my observation it has been
evaluated that in this research concluded a qualitative research tool and this is used for
conducting the research in an appropriate manner. The investigator used accumulation of data
and information through analysing several theories and hypothesis that are considered. This is
defined as the most essential approach for the qualitative analysis. The researcher used
interpritivism philosophy which is helpful for evaluating the opinions and views of different
authors. Moreover, I have done a particular investigation for working in both primary as well as
secondary source for collection of data. The various secondary sources used by me to collect the
data is books, journals, newspapers, published research articles etc. Are applied to conduct
literature review in effective manner. The different primary tools used by me in completing this
27

project are applied through conducting survey as in this information is being asked through
preparing questionnaire. In the completion of this project the method used by me is filling up the
questionnaire of few respondents. This was not very easy as it involved interaction with different
kind of people (Tučková, 2017).
Alternative research methodology
Interview can be used as a substitute method by which researcher can gather more
information which is reliable, accurate and comprehensive. By using this method, investigator
can obtain small sets of data (Elliott, 2014). Such information are usually extracted by
considering their personal interest. It is assumed that, an individual is in the possession of best
information about himself. Thus, personal interview session is used to ascertain factual data
which is authentic (Gantzias, 2014).
Further Area of Study
The foundation of this research is importance of globalisation and ways through which it
drive business success in international market (Giorgia, 2017). The nature of this research is vast
which provide required knowledge in an enhanced manner in respect to different fields of study.
By going through this research one can build the ability of data collection in a desired way for
conducting investigation effectively in any type of area of the study (Gonchar, 2016). However,
there are constraints which possessed hurdles and difficulties in getting the most reliable
information. Hence, a suggestion that can help a researcher in carrying out a research for the
same things is that, all the activities must be divided into parts which will be allotted time. This
will increase the chances of the researcher to get more useful information (Grabs, 2017).
28

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