Importance of Globalisation DOC

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“To identify the importance ofglobalisation and ways throughwhich it drive business success. Astory case on Unicorn Grocery.”(Research Proposal – Part 1)
Table of ContentsTITLE – “To identify how globalisation can drive business success.”...........................................1Introduction.....................................................................................................................................1Literature Review............................................................................................................................3Significance of understanding the concept of globalisation...................................................3Ways through which Unicorn Grocery could expand its business at international level.......3Benefits that Unicorn Grocery can get by globalising its business operations......................4Key resources that are required by Unicorn Grocery for business expansion.......................4Research Methodology...................................................................................................................5Time Line.........................................................................................................................................7References.......................................................................................................................................9TITLE - To identify the importance of globalisation and ways through which it drive businesssuccess. A story case on Unicorn Grocery.....................................................................................11Executive Summary.......................................................................................................................11Methodology....................................................................................................................................1Results and Findings.......................................................................................................................3Discussion........................................................................................................................................7Findings..........................................................................................................................................13Conclusion.....................................................................................................................................14Recommendation..........................................................................................................................14Suggestion......................................................................................................................................15Reflection......................................................................................................................................15Alternative research methodology........................................................................................16References......................................................................................................................................17
TITLE – “To identify how globalisation can drive business success.”IntroductionOverview of the ResearchGlobalisation can be defined as a historical process which consist with innovation andtechnological advancements, and these are used by business organisations in reaching to newheights in specified time frame (Aggarwal, 2011). Due to enhancement among integration ofbusiness economies in around that globe, companies has taken this as an opportunity, where theycan easily move products and services among different targeted areas across borders. Along withthis, it can be said that factors like political, broader cultural, and environmental dimensions ofglobalisation which basicallydrive business success. It is being found that, global businessbasically helps a company in grabbing a range of opportunities which aid in attaining desiredgoals and objectives in specified time frame. This specifically lead organisations to reach to anall new level where they could easily expand business or perform its operations in targeted areas(across the borders). Business organisation which has been chosen in present investigating reporti.e. Unicorn Grocerywhich is a co-operative grocery store found in the year of 1996 and it islocated in Chorlton-cum-Hardy, Manchester, England. Company has been at no profit and at noloss phase from past 5 years. This has resulted that a range of staff members started leaving therejobs because they did not found any sort of growth in there career. This impacted upon overallperformance level of the business organisation and this is whyUnicorn Groceryshifted towardsinternational market rather than performing domestic level.Background of the Research21stCentury is specifically consist with full of opportunities for business organisations sothat they could expand themselves at international level. Here, globalisation can be taken as thekey source that are helping companies in operating business at international level. Along withthis, it can also be said that business organisations that are performing at domestic level wouldrequire to select the best possible way to expand themselves (Alexander, 2016). It is beinganalysed that, a new economy of this modern era has transformed the economic, political andsocial landscape in a thoughtful and in intense manner as well. Since,Unicorn Grocery isperforming at small level and offering customers with organic food and other grocery products, it
will be required to have a good number of investors in order to expand business at internationallevel.2
Rational of the ResearchVital reason behind conducting the investigation is that, to identify the benefits ofglobalisation and its leads or drive business success. Basically, topic which has been chosen bythe researcher is that, the area which has been chosen is somewhat connecting to the personalinterest of investigator (Crane and Matten, 2016). This will help in improvising the knowledge ofthe investigator and for the future purpose as well, own ideas and along with this, knowledgemay also gets directly improvised as well.Research AimThe aim of present investigation is “To identify the importance of globalisation and waysthrough which it drive business success.A story case on Unicorn Grocery.”Research Objectives:For present investigation, there are a range of objectives which has been developed andthese are given below:To assess the significance of understanding the concept of globalisation.To ascertain ways through which Unicorn Grocery could expand its business atinternational level.To identify the benefits that Unicorn Grocery can get by globalising its businessoperations.To examine the key resources that are required by Unicorn Grocery for businessexpansion.Research QuestionThe major questions related with similar area of research are described as under:What is significance of understanding the concept of globalisation ?What are the ways through which Unicorn Grocery could expand its business atinternational level ?What are the benefits that Unicorn Grocery can get by globalising its businessoperations ?Evaluate what key resources that are required by Unicorn Grocery for business expansion?3
Literature ReviewLiterature Review can be considered as the most essential aspect of an research work thathelps in offering the in-depth analysis of a chosen issue. In this section information has beengathered through secondary sources like books, journals, published research articles, newspapersetc. These may directly aid a researcher in enhancing knowledge level related to the issue.Significance of understanding the concept of globalisationAs given byKent and et. al., (2016), every single business organisation is lookingforward to earn a good profit and this can only be done through expanding business atinternational level. For this as well, understanding of globalisation concept should be neededwhich consist of various ways through which business expansion can be done in specified timeframe. Globalization could be considered as one of the most effective and efficient elementwhich could be utilised by a business organisation for their own growth. If the internationalgrowth is analysed, then it can easily be said that ratio of world imports to gross world product,came up from 7% to 18% (1938-1996). Thus, it can be said that globalisation a process throughwhich the globe is becoming increasingly interconnected as a result of massively developed tradeand culture exchange. This specifically shows explosion of foreign direct investment (FDI)where developing nations has directly enhanced from 1.69 billion Pound sterling in 1970 to118.53 billion Pound sterling in 1997. Therefore, it can easily be said that whenever a companylook forward to do business expansion, it is pretty much needed to focus on the importancebecause them only business could effectively be expanded.Ways through which Unicorn Grocery could expand its business at international levelAccording toLaszlo and Cescau, (2017), there are ample number of tools that areavailable for Unicorn Grocery which could help in expanding business and these are givenbelow:Franchising:One of the most effective and sure sort strategy which could be used byUnicorn Grocery in order to expand its business. This is where a company does agreement withan individual who sells products and services of the company where franchiser pays a specifiedamount to Unicorn Grocery.4
Joint Ventures:Another crucial approach or strategy which can be used by UnicornGrocery in order to grab a good position within a whole new market where company is lookingforward to expand its business.In present context, Unicorn Grocery could effectively use Joint Ventures as it will bemore fruitful for the business organisation in grabbing attention of customers at internationallevel.Benefits that Unicorn Grocery can get by globalising its business operationsBased on the information given bySharma, (2016), there are a range of benefits that aremostly be given by globalisation to business organisations like free trade, free movement oflabour, increased economies of scale, greater competition and increased investment and manymore. In present context, where Unicorn Grocery is looking forward to expand its business, itcan easily get ample number of benefits and these are given beneath:Increased investment -Globalisation has enhanced levels of investment, which means ifUnicorn Grocery expands its business at international level, it is may be possible that it mightattract investors towards the company. Along with this, it has made it easier for countries toattract short-term and long-term investment. Investment by multinational companies can play abig role in improving the economies of developing countries. Therefore, business expansiondone by Unicorn Grocery will help business organisation in expanding business at internationallevel.Increased economies of scale –It has been examined that ifUnicorn Grocery expands itsbusiness it will directly put positive impact upon economic conditions of a country, this willaffect customers pocket as well which means, production is increasing in a specialised manner.Thus, it can be said that Globalisation enables goods to be produced in different parts of theworld. This greater specialisation enables lower average costs and lower prices for consumers.Key resources that are required by Unicorn Grocery for business expansionAs given byShenkar, Luo and Chi, (2014), when it comes to expanding business or drivebusiness success, it is needed for every a company to look into a range of key resources so thatno issues could be faced by business organisation. There are a type of resources which could beused and these are : physical, intellectual, human resources and financial resources. In presentcontext, Unicorn Grocery would require to focus on all of these resources and these are givenbeneath:5
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