Challenges of Globalization and Investigation Methods

The provided document is an investigation report on the challenges of globalization, which includes a literature review and discussion on alternative methodologies. The researcher conducted a survey through filling questionnaires with respondents chosen for accumulating particular data or information. However, time and cost were identified as challenges during the investigation process. Alternative methods such as interviews were also discussed as effective techniques for collecting small data. The document concludes by highlighting the importance of proper time management and money management while conducting research investigations.

Research Proposal

Table of Contents
CHPATER 1: INTRODUCTION ...................................................................................................1
Overview of research..................................................................................................................1
Background of research...............................................................................................................1
Rationale of Research.................................................................................................................2
Aim of research...........................................................................................................................2
Research objectives.....................................................................................................................2
Research questions......................................................................................................................3
CHAPTER 2: LITERATURE REVIEW.........................................................................................4
Concept of globalisation.............................................................................................................4
Importance of globalisation for Marks & Spencer company......................................................5
Impact of globalisation in success of business of Marks & Spencer firm.................................6
Complexities Marks & Spencer face at the time of globalise its business..................................7
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................9
Type of Investigation..................................................................................................................9
Research Approach.....................................................................................................................9
Research techniques..................................................................................................................10
Research philosophy.................................................................................................................10
Research Design........................................................................................................................10
Data collection..........................................................................................................................11
Data sampling............................................................................................................................11
Analytical technique..................................................................................................................11
Ethical issues.............................................................................................................................11
CHAPTER 4: TIMESCALES.......................................................................................................12
CHAPTER 5: DATA ANALYSIS ...............................................................................................14
CHAPTER 6: CONCLUSION AND RECOMMENDATION ....................................................22
Conclusion.................................................................................................................................22
Recommendations.....................................................................................................................22
CHAPTER 7: REFLECTION AND ALTERNATIVE METHODOLOGIES..............................22

Reflection..................................................................................................................................22
Alternative methodologies........................................................................................................23
REFERENCES..............................................................................................................................24

Topic: To determine importance of globalisation and its impact on success of business.
CHPATER 1: INTRODUCTION
Overview of research
Globalisation refers to process through which business and some other firms develop
their international influence. It is procedure of integration as well as integration between people,
government and firms of various nations. In this, globalisation is basically business activities
which consist cross border transactions of services, resources and products among two or more
than two nations. It is free movement of the services, people and products across world in an
integrated way. Under this, globalisation implies opening of the nationalistic as well as local
perspectives to wider outlook of independent and interconnected world with the free transfer of
product, services and capital. Globalisation is helpful in making the business successful and
target the large market share (Agrawal, 2017). The globalisation helps in overall economic
development of country through foreign investment that triggering the saving with in country
which can use in other investment. The globalisation is helpful in developing as well as
accelerated the generalizing process of process and character of the production. It leads to the
enhanced competition level. It can be concerned with cost of service and products, adoption of
new technology, quick response, target market and many others. If firm will provide its goods at
less cost in international market then it helps in increase its market share. It is helpful in provide
better opportunities along with efficiencies for those organisations which are going to be
globalised because through this, company can target new market and gain competitive benefits.
In context to globalisation, it is based on the international strategies and its main aim is to expand
its business operations at international level.
Background of research
Globalisation describes procedure through which regional and national economies,
culture and societies have became more integrated by communication, transportation, global
trade network and immigration. The main facts which affects globalisation are business life,
environment, society and economy. These all changes are mainly concerned with enhancing
competition along with rapid technological changes. The globalisation leads to enhanced
competition level. It can be related with service, product, target market, cost, quick responses etc.
through firms. Marks & Spencer is large size organisation and it deals in retail sector. This firm
1

conduct its business operations at international level. It is large brand and has around 150 stores
in about 30 countries consisting 130 franchises which operating business across globe. Its deals
in home products, food items, clothing etc. The main reason of Marks & Spencer for making the
business globalise is to enhance market and also gaining attentions of internal consumers.
Globalisation is helpful for Marks & Spencer to making the business successful by target new
market and make strong customer base. In addition to this, globalisation provide the competitive
benefits to business of Marks & Spencer through developing positive communication, free trade
movements, target international market and many others. It is helpful in developing the strong
and positive relationship among the two different countries (Goswami and Narwal, 2014).
In recent years, Marks & Spencer company suffered succession of adversities in national
and international market. The marketing philosophy of this company is high and it is followed
for long period of time. Its philosophy is to develop high quality of services or goods in
recognised brand and advertise by word- of- mouth. At international level, it has high competitor
so it is necessary for this firm to develop effective strategies so that it can deal with them and
gain competitive benefits.
Rationale of Research
This research is based on determine importance of globalisation and its impact on success
of business. The main rationale of conducting this research is to know about the globalisation
and its main role in making the business successful. By conducting this research, skills and
knowledge of an investigator will be enhanced and it will help in future in conduct any
investigation.
Aim of research
The main of this investigation is to “To determine importance of globalisation and its
impact on success of business.” A case study on Marks & Spencer.
Research objectives
The different objectives of this research are mention below:
 To determine concept of globalisation.
 To analyse importance of globalisation for Marks & Spencer company.
 To identify impact of globalisation in success of business of Marks & Spencer firm.
2

 To determine complexities which Marks & Spencer face at the time of globalise its
business.
Research questions
Under this, investigator is responsible for explain exact research questions list so that it
can provide some guidance for finish all research related work. The research questions are
created on the basis of research objectives. There are various research questions related to
specific subject area mention below:
 What is concept of globalisation?
 What is importance of globalisation for Marks & Spencer company?
 What is impact of globalisation in success of business of Marks & Spencer firm?
 What complexities Marks & Spencer face at the time of globalise its business?
3

CHAPTER 2: LITERATURE REVIEW
Literature review is a kind of review articles that consists current knowledge involving
substantive findings. It includes critical analysis and also integration of relevant information
from various sources and consider gaps in literature for future investigation. This part of research
consider the different opinions and view points of different authors. Under this, data or
information is collected from secondary sources for an instance books, journals, articles etc.
Through literature review investigator can generate in- depth overview of the different aspects
which are concerned with specific area. This part of research, is helpful in providing the reliable
as well as valuable outcomes. Under this, researcher uses different models and ways for
conducting an investigation on specific research area.
Concept of globalisation
On the basis of opinion of Hirst, Thompson and Bromley (2015) it has been stated that
Globalisation is an integration of two different terms economies and societies cross the country.
In the flow of information, goods, services, ideas, technologies, capital, people and finance.
These are factors which the connect the counties in terms of globalisation. There are several
dimensions of cross country integration are social, culture, economical and political. The
channels which combine cross borders are movement of capital, flow of finance and trade of
goods & services. The flow of capital cross the countries plays the curial role in increasing the
production base. Its very difficult to identifies the globalisation is primary factor to deteriorate
the distribution of income. Growth of developing countries whether its a GDP or per capita GDP
is more then industrial countries. The increasing rate of consumption of goods and services of the
companies available everywhere in the country. The technology need to be replaceable &
invariants to produce these goods. As per opinion of Kenton (2018), it has been stated that
globalisation represents global integration of the international investment, culture, trade and
information technology. In addition to this, policies of government are designed to open
economies internationally for enhance development in poor countries and increase their living
standards. With the help of globalisation, firms can gain competitive benefits from minimum
operating costs and also access to raw materials along with additional markets.
4

Importance of globalisation for Marks & Spencer company
As per opinion of Beck (2018) it has been stated that Globalisation is process of
international integration that arising from interchange of the products, views and some of the
other cultural aspects. It has enable firms to be specialise and enhance intensity of research and
development, capital and innovation in output. It helps is minimize high inflation rates and
giving strong consumer base. Under this, it is force that shapes contemporary world, affecting
environment, society and business which are linked through capital flows, information. Marks &
Spencer is a large size company and it conduct its business operations as well as activities at
large scale. In order to expand business at large scale, Marks & Spencer firm develop effective
strategies and use new technologies for long- term success of business. The importance of
globalisation to Marks & Spencer mention below:
Open up international access- Globalisation is one of the effective way to make business
international or conducting business operations from outside of boundaries. In addition to this,
evolution of the digital communication has open small size business to international market that
they can be reach with the help of social media platforms, mobile marketing campaigns and
website content.
Minimize cost of consumer service- Marks & Spencer run e- commerce business so it is
necessary for its staff of customer service department to handle al complaints as well as orders.
In addition to this, globalisation helps in made this possible to Marks & Spencer by outsource its
customer service to remote the international staff for handle 24/7 customer enquiries. It is helpful
in minimize expenses and give outstanding services to consumers.
Economies of scale- On the basis of opinion of Kuepper (2018), Globalisation is enable
Marks & Spencer firm to realize an economies of scale that helps in minimize costs. It will be
helpful in economic development of country and enhance business at large scale.
Enhance quality of services and products- Under this, as result of globalisation, people
have to access better quality of services and products in all over the world. It is necessary for
Marks & Spencer to provide high quality of services to customers on the basis of their
preferences and needs so that they can be satisfied and sustain for long period of time at market
place. If firm will provide high quality of products at international market then it will be helpful
in sustain in international market and increase its market share.
5

Impact of globalisation in success of business of Marks & Spencer firm
As per view point of Kamens, (2013) it has been stated that globalisation provide new
advantages to the global economies through development effective marketing, enhance
competition, controlling conflicts and many others. Under this, economies of scale is helpful in
minimize cost and also promote an economic development. In order to making business
successful of Marks & Spencer, globalisation plays an essential role because it helps in target
new market, developing positive communication among two countries, promote economic
growth etc. Through conducting business at international level, Marks & Spencer company
minimize poverty rate along with unemployment. In addition to this, globalisation develops
negative as well as positive impact on business.
Positive impact of globalisation in success of Marks & Spencer business mention below:
Rise in technology- Technology is one of main competition tool and it is also helpful in
enhancing services as well as products of firm. In this present time period, globalisation is
helpful in rise in technology. In order to enhancing sales, it is necessary for Marks & Spencer to
use advanced technology for product quality as well as sales. In addition to this, globalisation has
enhanced technology speed and improvement. It is helpful in provide the better opportunities to
business so that it can make successful at international level. In addition to this, technology is
main competition tool and quality of services or products, it has maximised technological
transfer speed along with make improvement in technological quality.
Employment- Globalisation is helpful in provide the better employment opportunities to
people. It creates outsourcing concept and provide work like accounting marketing, software
support etc. to people in different countries. From this, their living standard will be better and
they can purchase needy things.
Information transfer- Under this, information is valuable and expensive production
factor in existing environment. Information can exchange and transfer from one country to
another in an easy manner. If Marks & Spencer have chance to use information and knowledge
then it can adopt global changing in an effective manner.
Negative impact of globalisation
Competition- Under this, globalisation leads to enhanced competition in the business. It
can be related with cost of service or product, technological adaption, target markets and many
6

others. If Marks & Spencer company will develop its products in less cost then it will be helpful
in enhance its market share.
Environmental damages- Globalisation has led to be enhanced production for the
business in context to meet with global demand. In this, enhanced production is related with
natural resources which are used and it can used up before they are regenerated for negative
impact on environment. In some of the countries, there are no rules and regulations related to
environment so it develop negative impact. On the other hand, organisations leave their countries
for the purpose of set in other countries to take benefit of tax regulation to produce those
products which are harmful for environment.
Complexities Marks & Spencer face at the time of globalise its business
On the basis of opinion of Jethwani (2017) it has been stated that management adapts as
well as interacts global environment in various forms such as social structure, culture,
technology and many others. Concept of globalisation has changes people mindset and
advancement in technology make the people to feel in control and empowered. It is an ongoing
procedure through which the regional societies, cultures and economies have integrated by
globe-spanning trade and communication network. In addition to this, globalisation process
consist rapid change in technology that make global interaction possible, transportation
developments etc. Some complexities which Marks & Spencer can face during making business
globalise mention below:
Fluctuations in costs- Under this, globalisation leads to make fluctuations in costs. The
cost of products in each country are different from the each other. If cost of goods will be less
then large number of people will be attracted towards it. In addition to this, if Marks & Spencer
will provide its products in another country then it will need to reduce cost of its services and
products.
Costs- In business, cosy is increase with the globalisation. For reaching to international
audience, company will use internet. For company, training and research programme are more
expensive because in order to conducting them, more cost of company is involved. Before
conducting the business operations in other countries, Marks & Spencer will need to conduct
research to know about the preferences of consumers, existing products, competitors etc. On the
other hand, it is necessary to provide training to those employees which are hiring or selecting
for international business operations. Through this, they can deal with international clients.
7

Trade imbalances- In this, global trade has developed but there is more trade imbalances.
Some of the countries are running the big trade related surplus and these kind of imbalances are
developing pressure as well as tensions in context to introduce the protectionist policies like new
form of control import.
Unfamiliar culture- The culture of every country or organisation are different from the
each other. The unfamiliar culture develops negative impact on business of Marks & Spencer
when it is conducting its business at international level or other country. When company is going
to making its business globalise, then it is necessary for it to know about the culture and
environment in which people interact with each other. For making business successful, it is
essential to overcome from cultural challenges.
8

CHAPTER 3: RESEARCH METHODOLOGY
Research methodology refers to specific techniques or processes which are used to
determine, select, process and also analyse information regarding topic. This section of research
provides effective guidelines for investigator to finish research with in given period of time. It is
helpful in evaluate overall reliability as well as validity. Mainly, it is uses to gather data or
information for purpose of making business decisions in better manner (Kaur and et. al., 2014). It
consists interviews, publication research, survey, interviews and some of the other techniques to
include present as well as historical information.
Type of Investigation
These are processes, techniques or strategies which use in data collection or an evidence
for analyse new information or develop better understanding regarding topic. There are two
different kinds of research methods qualitative and quantitative. The qualitative data is measured
in terms of quality or theoretical basis. This method is helpful in support in- depth understanding
of situation. It consists less sample of participants so that there will not be any issue faced by
researcher at the time of conducting investigation. As comparison to quantitative method, it is
time- consuming. Mainly, qualitative research is used for gain understanding of the underlying
opinions, reasons etc. On the other hand, quantitative method consist numerical analysis. It is
based on the data that can be measured in terms of numbers. It is systematic investigation of the
observable phenomena through mathematical, computational and statistical techniques. Among
both methods, researcher will use qualitative method because it is helpful in provide the
theoretical description of specific area in detailed manner.
Research Approach
It is procedure or plan that consists steps in wider assumption in method of data
gathering, analysis and also interpretation. It is helpful in addressing specific issue of research
area. There are two different kinds of research approaches such as inductive and deductive. In
inductive research approach, new theories are developed by creation of the hypothesis. It is based
on qualitative research method and can use research questions to narrow scope of study. On the
other hand, deductive research approach is based on quantitative method and it is based on the
causality. The research approach that is selected for conducting investigation is inductive
because it is based on qualitative method and information is collected in detailed manner.
9

Research techniques
It is process that used to gather data or information for purpose of making effective
business related decisions. There are different kinds of research techniques for an instance
questionnaire, modelling, case studies, interviewers etc. It is necessary for an investigator to
choosing correct research related technique. With the help of using better research technique,
researcher can gather relevant and reliable information relation to specific research area. In order
to conducting this investigation, researcher will use questionnaire on which different questions
related to specific subject area are mentioned in proper manner (Nagaike, 2015).
Research philosophy
It is explained as belief about way under data about phenomenon should be collected,
analysed and then used. It is necessary for an investigator to choose better philosophy for support
study in to the consideration. There are two different kinds of research philosophy positivism and
interpretivism. In context to positivism, it is effective for research work where mathematical as
well as scientific methods are used form gathering information in an effective manner. In context
to interpretivism philosophy, investigator tends to adopt the qualitative means for accumulate
data and also conduct data analysis. This research is based on interpretivism philosophy because
it provides information in detailed manner regarding specific research area.
Research Design
It refers to an arrangement of collections or situations. It is proper set of process and
method that used in gathering as well as analysing measures of variable which can specified the
research problem. Research design is pre- planned sketch for defining issue. It specified research
objectives, data gathering and analysis of methods, responsibilities, actions, cost, time etc. It is
helpful in search answers of different research related questions. There are three different kinds
of research design descriptive, experimental and exploratory. Experimental research design
consists scientific analysis in order to developing the certain theory. Descriptive design presents
explanation of specific research area. Exploratory research design is mainly used to enhance the
familiarity of analyst with issue in research. It search insights as well as ideas for generate the
possible explanations. This present research is based on descriptive research design because it is
related with explaining problems with satisfactory solutions. It is purposive and specific in
nature.
10

Data collection
It is process of collecting information or data through different ways or sources in a
proper manner. The main aim of data collection is to capture the quality data or information that
can easily help in data analysis. There are two different kinds of data collection methods such as
Primary and Secondary. In Primary method, information is collect for first time and sources to
collect information are surveys, interviews, questionnaire, observation etc. On the other hand, in
secondary method, information is already collected and its sources are books, journals etc.
The difficulties are faced through researcher is related to gather relevant or accurate
information about specific research topic or globalisation (Rudlin, 2014).
Data sampling
It is statistical analysis technique that used to choose, manipulate and also analysis
representative data subset to identify the patterns and also trends in large data set. It enables
predictive modellers, data scientistic and some of the other data analysis to work with
manageable data. For selecting respondents, investigator uses random data sampling method. It
is subset of people which are select from larger set and helpful in collecting data from larger
population. There are 40 respondents selected through researcher and these are employees. The
targeted group is employees of Marks & Spencer and they have the proper understanding about
the globalisation and can able to give the in-depth knowledge related to globalisation.
Analytical technique
It is a method to analyse arisen issues or facts. Generally, analytical techniques are task-
limited as well as time- limited. It is journal dedicated to developing analysis and data related to
questions for understanding effective analytical technique. In this research, qualitative method
has been used because it provides the theoretical information related to specific area. An
inductive research approach has been used because it analyse the opinions and thoughts of
different respondents. There has been descriptive research design use because it provides
detailed information regarding the particular area in an effective manner. The questionnaire has
been developed through using the primary research method. In order to analyse specific issue or
collected information, researcher will use the thematic analysis technique. The collected data is
authenticated and it will help Marks & Spencer in getting positive outcomes in an effective way.
11

Ethical issues
Ethical considerations are considered as more necessary component for conduct an
investigation in an effective manner. In this, researcher needs to keep information and data
confidential and follow all ethical considerations in a proper manner. In addition to this,
investigator requires to assure investigation should be conducted on the basis of research
objectives. It is necessary that researcher should follow ethical norms, values and principles at
the time of conducting an investigation. It will help in provide positive outcomes and develop
positive impact.
12

CHAPTER 4: TIMESCALES
It refers to the activities which are set according to time. In context to this, Gantt chart is
series of the horizontal lines that shows amount of the work done in specific period of time in
regards to amount planned for periods. It is a kind of bar chart that used to display schedule of
project. It makes more simple to develop, monitor and view tasks or activities over mention time
period. Under this, all activities are divided on the basis of specific time period. Generally, it
drills down the activities which requires to be completed through fixed period of time. This tools
is helpful in scheduling as well as planning projects in better manner (Pargas, 2015). In context
to this, Gantt chart assess in keep management informed regarding any of the additional
resources which are need as well as manage an interdependencies among tasks.
13

14

CHAPTER 5: DATA ANALYSIS
Data analysis refers to process of cleansing, modelling, inspecting and transforming data
with an aim of searching useful information, supporting decision- making and also informing the
conclusions. Under this, investigator is going to attain all research objectives by better analysis
with the help of effective research techniques. There is a questionnaire developed through
researcher for gather and analyse information related to specific area.
QUESTIONNAIRE
Name:
Age:
Gender:
Contact no.:
Address:
Q1) Are you aware about the concept of globalisation?
a) Yes
b) No
Q2) What are the benefits of globalisation to business of Marks & Spencer firm?
a) Rise in technology
b) Employment
c) Information transfer
Q3) Is globalisation helpful for Marks & Spencer in enhance its market share at
international market?
a) Yes
b) No
Q4) What is importance of globalisation to Marks & Spencer business?
a) Open up international access
b) Minimize cost of consumer service
c) Economies of scale
d) Enhance quality of services and products
Q5) Is globalisation helps in making business successful at international level?
a) Agree
15

b) Disagree
Q6) What are most important resources which Marks & Spencer firm should have
during expand its business at global level?
a) Technological resources
b) Financial resources
c) Manpower
Q7) What are major complexities which Marks & Spencer company face at the time of
making business globalise?
a) Fluctuations in costs
b) Costs-Trade imbalances
c) Unfamiliar culture
Q8) According to your point of view, is globalisation provide wide scope to Marks &
Spencer in expand business operations at national and international level?
a) Yes
b) No
Q9) What are various ways by which Marks & Spencer can get over from arisen
globalisation challenges?
a) Know about legislations
b) Policies
c) Culture awareness
Q10) Suggest various ways by which Marks & Spencer can maximise its market share at
large scale.
Q1) Are you aware about the concept of
globalisation?
Frequency
Yes 25
No 15
Q2) What are the benefits of globalisation to Frequency
16

business of Marks & Spencer firm?
Rise in technology 10
Employment 18
Information transfer 12
Q3) Is globalisation helpful for Marks & Spencer
in enhance its market share at international
market?
Frequency
Yes 30
No 20
Q4) What is importance of globalisation to
Marks & Spencer business?
Frequency
Open up international access 10
Minimize cost of consumer service 12
Economies of scale 8
Enhance quality of services and products 10
Q5) Is globalisation helps in making business
successful at international level?
Frequency
Agree 33
Disagree 7
Q6) What are most important resources which
Marks & Spencer firm should have during
expand its business at global level?
Frequency
Technological resources 13
Financial resources 8
Manpower 19
Q7) What are major complexities which Marks Frequency
17

& Spencer company face at the time of making
business globalise?
Fluctuations in costs 16
Costs-Trade imbalances 10
Unfamiliar culture 14
Q8) According to your point of view, is
globalisation provide wide scope to Marks &
Spencer in expand business operations at national
and international level?
Frequency
Yes 34
No 6
Q9) What are various ways by which Marks &
Spencer can get over from arisen globalisation
challenges?
Frequency
Know about legislations 17
Policies 10
Culture awareness 13
THEME 1: Aware about the concept of globalisation
Q1) Are you aware about the concept of
globalisation?
Frequency
Yes 25
No 15
18

Interpretation: From above mention graph, it has been stated that globalisation is a wider
concept and it helps in conducting business at international level. There are 25 respondents
which said that they have proper knowledge as well as understanding about the globalisation
concept. On the basis of opinion of 15 respondents, they have not knowledge and aware about
the globalisation. So, to collect required information, it is necessary to give them proper
information about globalisation in an effective or detailed manner.
THEME 2: Benefits of globalisation to business of Marks & Spencer
Q2) What are the benefits of globalisation to
business of Marks & Spencer firm?
Frequency
Rise in technology 10
Employment 18
Information transfer 12
Interpretation: It has been stated from above mention data, globalisation provides advantages to
Marks & Spencer firm in different ways. According to opinion of 10 respondents, advanced
19
Yes No
0
5
10
15
20
25
25
15
Column B

technology is main benefits which firm can get in conduct business at global level. On the other
hand, there are 18 respondents which said that globalisation is helpful in provide better
employment opportunities to people. If firm will operate its business in other countries then
through this local people will be employed. On the basis of opinion of 12 respondents that
information transfer is one of main advantage. Globalisation helps in exchange or transfer
information from one country to another.
THEME 3: Globalisation helpful for Marks & Spencer in enhance its market share
Q3) Is globalisation helpful for Marks &
Spencer in enhance its market share at
international market?
Frequency
Yes 30
No 20
Interpretation: From the above mention graph, it has been stated that there are 30 respondents
which said that globalisation helps for Marks & Spencer in order to increase its market share at
global level. If company will expand its business then it will target new market and focus on
satisfying needs and preferences of consumers in a better manner. On the other hand, there are 20
20
Yes No
0
5
10
15
20
25
30
30
20
Column B

respondents, which said that it is not necessary that globalisation helps in increase market share
share. There can be some existing competitors in market which are sustain for long period of
time and make their better reputation.
THEME 4: Importance of globalisation to Marks & Spencer business
Q4) What is importance of globalisation to
Marks & Spencer business?
Frequency
Open up international access 10
Minimize cost of consumer service 12
Economies of scale 8
Enhance quality of services and products 10
Interpretation: There are 10 respondents which said that globalisation is a way to open up an
international access. Through this, interaction among two different countries will be strong and
through this, relationship will be strong. On the other hand, there are 12 respondents which said
that globalisation helps in reduce the cost of the customer services. There are 8 respondents
which said that economies of scale is helpful in globalisation and making business successful. As
per opinion of 10 respondents that globalisation is helpful in increase quality of services and
21
10
12
8
10
Open up international access
Minimize cost of consumer
service
Economies of scale
Enhance quality of services
and products

products. If company will provide its products in other country then in this case it will focus on
making high quality of goods.
THEME 5: Globalisation helps in making business successful
Q5) Is globalisation helps in making
business successful at international level?
Frequency
Agree 33
Disagree 7
Interpretation: As globalisation is a broader concept and it is helpful in making business
international. Globalisation helps in making trade among two different countries in a better
manner. On the basis of opinion of 33 respondents, globalisation is helpful in making the
business more successful at large level. On the other hand, there are 7 respondents which said
that globalisation also develops negative impact on business activities.
THEME 6: Important resources which Marks & Spencer firm should have during expand
its business
Q6) What are most important resources
which Marks & Spencer firm should have
Frequency
22
Agree Disagree
0
5
10
15
20
25
30
35
33
7
Column B

during expand its business at global level?
Technological resources 13
Financial resources 8
Manpower 19
Interpretation: In order to making business globalise, company need some resources. There are
13 respondents which said that technological resources are helpful in connecting with people,
improving quality of products, consume less time and many others. On the other hand, there are
8 respondents which said that financial resources are necessary in conducting business operations
in a better manner. As per view point of 19 respondents, if Marks & Spencer will expand its
business then in this case, they will need more employees so that they can perform all activities.
So, manpower is necessary in doing tasks in an effective manner.
THEME 7: Major complexities which Marks & Spencer company face
Q7) What are major complexities which
Marks & Spencer company face at the time
of making business globalise?
Frequency
Fluctuations in costs 16
23
Technological resources Financial resources Manpower
0
2
4
6
8
10
12
14
16
18
20
13
8
19
Column B

Costs-Trade imbalances 10
Unfamiliar culture 14
Interpretation: When company expand its business in international market then it faces some
issues. On the basis of opinion of 16 respondents that fluctuation in cost of different products is a
main complexities. The cost of goods and services in every country is different from the each
other. There are 10 respondents which said that major issues in globalisation is costs- trade
imbalances. On the other hand, as per opinion of 14 respondents, culture differences is a main
concern for firms because the culture of every country is different from the each other. So, before
expand business, it is necessary to aware about culture of other country.
THEME 8: Globalisation provide wide scope to Marks & Spencer in expand business
operations
Q8) According to your point of view, is
globalisation provide wide scope to Marks
& Spencer in expand business operations at
national and international level?
Frequency
Yes 34
No 6
24
16
10
14
Fluctuations in costs
Costs-Trade imbalances
Unfamiliar culture

Interpretation: As per opinion of 34 respondents that globalisation provides wide range of
opportunities as well as benefits to business. It is helpful for Marks & Spencer company to
enhance sales and profit level of business. On the other hand, there are 6 respondents which said
that they are not agree with this statement because sometimes company face many problems
when making business globalise.
THEME 9: Ways by which Marks & Spencer can get over from arisen globalisation
challenges
Q9) What are various ways by which Marks
& Spencer can get over from arisen
globalisation challenges?
Frequency
Know about legislations 17
Policies 10
Culture awareness 13
25
Yes No
0
5
10
15
20
25
30
35
34
6
Column B

Interpretation: It is necessary for Marks & Spencer to find effective solutions to overcome from
arisen issues. There are 17 respondents which said that knowledge about the legislation is helpful
in conduct operations in a better manner. It is essential for Marks & Spencer for follow all legal
rules and regulations. On the other hand, there are 10 respondents which said that company
should be aware about the policy of other country. As per opinion of 13 respondents that cultural
awareness is necessary about other country. Through this, firm can know about way of working
of organisation, preferences, way of communication and many others. These all solutions are
helpful for Marks & Spencer to enhance its productivity.
Communicate findings to Stakeholders
This present research is based on determine importance of globalisation and its impact on
success of Marks & Spencer. The main focus of this organisation is to expand the business at
global level and enhance its productivity level in an effective manner. In this organisation,
stakeholders plays an important role as taking some interest in activities and operations of Marks
& Spencer. The main stakeholders which are involved in research are scholars and audience. It is
a main responsibility of a research to present findings to those stakeholders which are involved
in research process for the purpose of getting positive outcomes.
Communicate research outcomes for Intended Audience
26
17
10
13
Know about legislations
Policies
Culture awareness

Globalisation is process that result in ever closer and link among economies of world in
context to investment, production and trade. It helps in develop the strong relationship among
two people, countries and economies at large scale. The globalisation aids Marks & Spencer to
expand its business operations at global level by considering the economic, political and social
factors. In this, internet has been revolutionised the globalisation that allowing customers,
government and organisation more opportunities to exchange resources and information. It
occurs by presence of the global trends as well as global sourcing.
Globalisation is most necessary concept for an organisation to get the effective
opportunities for business. It helps Marks & Spencer to increase its research intensity as well as
innovation for doing something new. The main importance of Globalisation to company is open
up the international access. With the help of globalisation, firm can make its business at global
level by using the mobile marketing campaign, social media etc. On the other hand, globalisation
helps in reduce customer service.
The globalisation give many benefits to economy of country by developing better
strategies, control conflicts, increase competition level and many others. Globalisation develop
positive and negative impact on success of business. The positive impact of globalisation is ti
rise in technology, target new market, enhance sales etc. On the other hand negative impact of
globalisation of Marks & Spencer is higher competition level, availability of funds, enhanced
cost and many other factors.
27

Interpretation: It is necessary for Marks & Spencer to find effective solutions to overcome from
arisen issues. There are 17 respondents which said that knowledge about the legislation is helpful
in conduct operations in a better manner. It is essential for Marks & Spencer for follow all legal
rules and regulations. On the other hand, there are 10 respondents which said that company
should be aware about the policy of other country. As per opinion of 13 respondents that cultural
awareness is necessary about other country. Through this, firm can know about way of working
of organisation, preferences, way of communication and many others. These all solutions are
helpful for Marks & Spencer to enhance its productivity.
Communicate findings to Stakeholders
This present research is based on determine importance of globalisation and its impact on
success of Marks & Spencer. The main focus of this organisation is to expand the business at
global level and enhance its productivity level in an effective manner. In this organisation,
stakeholders plays an important role as taking some interest in activities and operations of Marks
& Spencer. The main stakeholders which are involved in research are scholars and audience. It is
a main responsibility of a research to present findings to those stakeholders which are involved
in research process for the purpose of getting positive outcomes.
Communicate research outcomes for Intended Audience
Globalisation is process that result in ever closer and link among economies of world in
context to investment, production and trade. It helps in develop the strong relationship among
28
17
10
13
Know about legislations
Policies
Culture awareness

two people, countries and economies at large scale. The globalisation aids Marks & Spencer to
expand its business operations at global level by considering the economic, political and social
factors. In this, internet has been revolutionised the globalisation that allowing customers,
government and organisation more opportunities to exchange resources and information. It
occurs by presence of the global trends as well as global sourcing.
Globalisation is most necessary concept for an organisation to get the effective
opportunities for business. It helps Marks & Spencer to increase its research intensity as well as
innovation for doing something new. The main importance of Globalisation to company is open
up the international access. With the help of globalisation, firm can make its business at global
level by using the mobile marketing campaign, social media etc. On the other hand, globalisation
helps in reduce customer service.
The globalisation give many benefits to economy of country by developing better
strategies, control conflicts, increase competition level and many others. Globalisation develop
positive and negative impact on success of business. The positive impact of globalisation is ti
rise in technology, target new market, enhance sales etc. On the other hand negative impact of
globalisation of Marks & Spencer is higher competition level, availability of funds, enhanced
cost and many other factors.
29

CHAPTER 6: CONCLUSION AND RECOMMENDATION
Conclusion
It has been concluded from the above mention research that globalisation is a wider
concept and it is helpful for organisations to conduct business at large scale. This present
research is take in to consideration based on importance of globalisation and its impact on
success of business. Globalisation helps in providing benefits to business when conducting
business at international level. There has been discussion about the importance of globalisation
to the business of Marks & Spencer such as minimize cost of consumer service, Enhance quality
of services and products, Open up international access and many others. Under this research
discussed about main role of globalisation in making business successful. Through conducting
operations and activities in international market, company can target new market, enhance its
market share and gain competitive benefits at global level.
Recommendations
From above mention investigation, it has been recommended that globalisation is
regarded as one of most necessary process for interchange of ideas, culture and goods between
various countries. Under this, to conduct business at large scale, it is necessary for Marks &
Spencer to use advanced communication and technology. As Marks & Spencer is large size
organisation and it is conducting its business in many countries to gain competitive success. It is
essential for this firm to conduct an investigation about the current market trends in international
market and needs of consumers in better manner. On the other hand, firm should adopt
innovative technologies to operate activities in better manner. With the helpful of this
development and profitability of business will be enhanced.
CHAPTER 7: REFLECTION AND ALTERNATIVE METHODOLOGIES
Reflection
The investigation in to consideration is based on determine importance of globalisation
and its impact on success of business. It is helpful in developing proper knowledge base of the
learner with the helpful of conducting better research work. In this present investigation, there is
qualitative research method has been applied through me because it provides detailed and
theoretical information about topic. In order to collecting information about specific research, I
30

used secondary tool in literature review part and primary tool is used in conducting survey
through filling questionnaire from respondents which are chosen for accumulation of particular
data or information. On the other hand, I faced some issues at the time of conducting
investigation and these are time and cost. I had not enough time to perform all research activities
in a proper time. In context to money, proper money management is necessary. So, it is
necessary that proper time management and money management are necessary while conducting
an investigation.
Alternative methodologies
Research project is based on information and data which are collected through an
investigators for performing activities in proper manner. In this present research, questionnaire is
used through researcher in order to accumulate primary data. It is more effective technique in c
collecting more and accurate data with in less period of time. Other than questionnaire, interview
is alternative methodology which can be used through a researcher for collecting small data.
Under this, information and data is collected on personal basis. The personal interview session is
conducted for an accumulation of fact- full and actual information in an appropriate manner.
31

REFERENCES
Books & Journals
Agrawal, S., 2017. PERSONALITY TRAITS AND ORGANISATIONAL COMMITMENT OF
GEN X AND GEN Y EMPLOYEES. Journal of Organisation & Human Behaviour. 6.
Beck, U., 2018. What is globalization?. John Wiley & Sons.
Goswami, H. and Narwal, S., 2014. E-Commerce: Challenges And Opportunities For
Developing Countries. ZENITH International Journal of Business Economics &
Management Research. 4(1). pp.90-99.
Hirst, P., Thompson, G. and Bromley, S., 2015. Globalization in question. John Wiley & Sons.
Kamens, D. H., 2013. Globalization and the emergence of an audit culture: PISA and the search
for ‘best practices’ and magic bullets. PISA, power and policy: The emergence of global
educational governance, pp.117-140.
Kaur, K. and et. al., 2014. IMPACT OF E-LEARNING IN LIBRARY: AN OVERVIEW.
Sansmaran Research Journal. 4(1). pp.26-27.
Nagaike, K., 2015. Queer Readings of BL. International Perspectives on Shojo and Shojo
Manga: The Influence of Girl Culture, pp.64-73.
Pargas, D. A., 2015. Slavery and forced migration in the Antebellum south. Cambridge
University Press.
Online
Jethwani, S., 2017. Globalisation as a contributor to complexity. [Online]. Available through:
<https://yourstory.com/mystory/19a9849cda-globalisation-as-a-contributor-to-
complexity>.
Kenton, W., 2018. Globalization. [Online]. Available through:
<https://www.investopedia.com/terms/g/globalization.asp>.
KUEPPER, J., 2018. The Impact of Globalization on Economic Growth. [Online]. Available
through: <https://www.thebalance.com/globalization-and-its-impact-on-economic-
growth-1978843>.
32

33