Importance of Innovation and Creativity in Business - Desklib

GLOBAL
CREATIVE
INDUSTRIES

Table of content
 Introduction
 Importance of innovation and creativity within company
 Approaches of Apple for innovation and creativity
 Benefits from innovation to Apple
 Drawback of innovation to Apple
 Conclusion
 References

Introduction
 Innovation is being defined as creating
something new or innovative within the
company and its products.
 For the business to get successful, the most
essential aspect is the company to remain
creative and innovative.

How innovation is related to creative
economy
 Innovation is an essential factor in the contemporary economies because it helps to boost
the economy of a country.
 Such that entrance of a new technology within a company assists to increase the economy
of a country.
 Thus the primary goal of the innovative is to generate the change which further create
value to the firm.
 As a result, it helps to raise the opportunities by turning ideas into goods so that it
contributed to the economy.