Importance of Innovation and Creativity : Assignment

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Added on 2020-01-16

Importance of Innovation and Creativity : Assignment

Added on 2020-01-16

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ENTREPRENEURSHIPCREATIVITY ANDMARKETING

Importance of Innovation and Creativity : Assignment_1

Table of ContentsINTRODUCTION...........................................................................................................................1PART 1 ...........................................................................................................................................1Covered in ppt.............................................................................................................................1PART 2............................................................................................................................................1Individual Assignment................................................................................................................1CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................6

Importance of Innovation and Creativity : Assignment_2

INTRODUCTIONWith the globalization, there is greater emergence latest and new techniques are beenadopted for marketing the products and services. Furthermore, it is not confined to traditionalmethod and old channels rather they are developing there means so as to attract large number ofcustomers towards there organization. Further, there is innovation in the dealing with the peopleand serving the products to them (Fillis and Rentschler, 2010). Thus, innovation refers to asuccessful process which involves large number of ideas to reach the customers. It is a fusion ofboth the technology and art which results in attractive methods for marketing the products.Further, innovation in the companies has highly helped them to attain competitive edge in themarket as they are able to present there products and services in an efficient manner. In thepresent report, it will involve the proper understanding of importance of innovation andcreativity in terms of entrepreneurship (Herrmann and Herrmann-Nehdi, 2015).PART 1 Covered in pptPART 2Individual AssignmentImportance of innovation and creativity in an entrepreneurial SME termsAs per the view point of Phan, Zhou and Abrahamson (2010), innovation can bedetermined as coming up with new ideas to present the existing things. Further, it can be saidthat it is doing something which can make the things look efficient and more attractive. On theother hand, creativity is a process in which they develop with new ideas and imaginations to agreater level. Further, it is can be said that there is vast gap between the innovation andcreativity. This can be stated as creativity starts with imagination of the things rather innovationrefers to coming up with new ideas or methods to present with the same thing. Thus, the puttingdown the creative ideas into existence is referred to innovation. Robertson and Wardrop, (2012)States that, creativity can be measures in figures rather it is just an act of developing the things inan effective manner. But on the other side terms of innovation can be measures as the impact ofit can be determined easily. Moreover, creativity plays an important role for the development of1

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