Analyse various sources of innovation and how organisation can hinder or develop an environment as well as culture of innovation.9 M2. Analyse various sources of innovation and how organisation can hinder or develop an environment as well as culture of innovation.9 M2. 10 CONCLUSION | 11 REFERENCES 12 INTRODUCTION In order to make business successful, it is necessary to know about overall trends of market. According to the present scenario, innovation plays crucial role in every business's life which helps them