Innovation Report

This report analyzes the role of innovation in the success of Ensoft Ltd., a UK-based software company. It examines the 4Ps of innovation, frugal innovation, the commercial funnel, and intellectual property protection, using case studies of Apple Inc. and Virgin Group to illustrate key concepts.

Innovation

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK1 ............................................................................................................................................3
P1. Importance of Innovation and its comparison with invention .............................................3
P2. Shaping innovation through organisational culture, vision, mission and teamwork ...........5
TASK2.............................................................................................................................................7
P3. 4P's of innovation and importance of innovation funnel......................................................7
P4. Development of frugal Innovation........................................................................................8
TASK3.............................................................................................................................................9
P5. Significance of commercial funnel and application which has been used in new product
development ...............................................................................................................................9
P6. Innovation business case of Ensoft Ltd..............................................................................10
TASK4...........................................................................................................................................11
P7. Tools and techniques needed for developing, retaining and protecting intellectual property
rights..........................................................................................................................................11
CONCLUSION ............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Innovation consider as vital instrument in order to carry out overall operations of
business. Further, in dynamic environment changes are coming in the form of technology,
digitalisation and advancement in working structure that make the whole system more
modernised and help in satisfying the present needs of customers. Apart from it, competitors are
increasing day by day and come in technological improvement in respect of their existing
products and services (Aghion , Van Reenen and Zingales ,2013). Under this assignment the
company which is preferred I.e. Ensoft Ltd. Which is UK based software company comprises of
around 70 engineers that having specialisation in developing all type of networking software and
all the development in respect of their goods and services are done with the technology known as
En-quality development methodology that help in maintaining the quality standard of software
and deliver it on stated time period. Further it discuss about the importance of innovation and its
comparison with invention, 4P'S of innovation, development of commercial funnel and tools
techniques used in order to protect all the intellectual property rights.
Apart from case study of Apple and Virgin Limited has been used in order to describing
innovation term in proper manner.
TASK1
P1. Importance of Innovation and its comparison with invention
Innovation can be described as process in which new ideas has been generated by
individual which came in market in the form of their products and services that help in satisfying
the current demand of customers. Further, various applications, theories and methods has been
used in organisation structure that leads to better and innovative ideas in company operations that
allow them to beat all the challenges of rivalry. In every organisation, employees are require to
update with the external changes and for make it possible proper training development is given
to them so they know about all the latest techniques which they need to be utilised at the time of
performing their daily task and targets in order to accomplish all the objectives of business. In
order to grab all the external opportunities management require to formulate various strategies
and tactics that help them to earn huge profits and become the first choice of customers in
technological world (Baldwin and Von Hippel ,2011).
Ensoft limited engineers currently using En quality development methodology which is
very effective and advanced at the time of delivering software to end customers. Further,

appropriate framework has been used in which whole team has been collaborated that allow them
to listen thought, thinking and perception of customers that allow them to deliver the goods and
services at higher quality with more attractive features which easily influence customer to buy
that products at affordable prices.
Invention:- This term is totally different from innovation under which individual invent that
features or technology which never exist before in market. Under this logical and scientific
methods were used in order to make product more advance and relevant in the form of new
gadgets which change the whole image of technological world and allow to retain their position
for longer period.
Distinguish between innovation and invention stated below:-
Basis Innovation Invention
Meaning This term include product,
service or any type of process
that help in creating better
picture and value for
costumers.
New discovery and creation
which never exist in market
before that provide various
right to individuals.
Driven It primarily driven by all over
desire in order to add the value
of customers through their
products and services.
Basically driven by inventor
oddment and curiosity or
research interest.
Characteristics The main unique feature and
advantage is characterised by
profitable deployment.
It's advantage is defined by
uniqueness.
Specialisation Generally based on proper
strategic planning, marketing
and on the basis technical
operational skills that allow
them to create awareness
among customers regarding
It is based on scientific and
logical skills.

innovation.
Importance of innovation from employees of Ensoft Ltd.
 It allow to gather and collect all the data information that enhance their skills capabilities
in order to improve overall growth and productivity of business.
 In order to enhance professionalism among employees it is essential for manager to
organise proper training development programmes in which they guide them regarding
all the latest technology they applied in their working conditions.
 Further, they require to adopt all the new changes coming in external environment in
order to gain maximum return from market opportunities. The employees who are performing best by creating their own innovation in working
structure can be rewarded by incentives, better salary and promotion which boost up
morale of employees.
Significance of innovation from company point of view:-
 Innovation assist in improving the overall performance of workforce through which they
are motivated in order to provide standard quality of products and services.
 Innovation allow organisation to measure their actual position in market and on the basis
they analyse their future success in external market.
 Apart from it, there is need for strengthen and revitalise company product portfolio by
including digitalise advance features in existing product services that help in increasing
the market demand and goodwill of company (Bloom , Draca and Van Reenen ,2016).
For example Apple Inc. is consider as famous software company of US deals in software, mobile
devices and successful in retaining better goodwill and brand position in market. The best
example in respect of their innovation is the creation of IPOD which has capacity of storing
millions music at one gadgets which remove the existence of Sony Walkman which is larger in
size and it is harder to carry at all the places.
P2. Shaping innovation through organisational culture, vision, mission and teamwork
It is very significant for every company to plan and design appropriate framework
relation to introducing new and innovative product and services in market which make possible
for them to earn huge amount of profits as well as return for business. Apart from it, innovation
is not simple task or procedure but it require lot of research and observation in which numerous

output has been evaluated that how they become customer choice and what ways innovation and
digitalisation become better mechanism to bring good returns and productivity for business.
Therefore, it is essential for every organisation to take all the possible measures before launching
innovative products and services in market so they get the better knowledge regarding all the
pros and cons of invention which allow them to learn about market needs and demands which
help in satisfying the niche requirements of customers.
In relation to Ensoft Ltd. Which is emerging software developing company need to
concern regarding the relevance of all the innovation and digitalisation they like to include in
respect of their products and services I,e whether they able to meet all the criteria in relation to
mission and objectives of business and main thing is whether they enhance the skill ability of
internal employees or not (Boons and Lüdeke-Freund ,2013). The main important things is that it
must be according to culture best suited to working employees. Following are the points which
need to be analyse in order to understand the innovation properly describe below:- Vision:- It is generally set for long purpose of business in which they set the particular
standard on the basis of which of which set goals and objectives of business has been
established. The main vision of Ensoft Ltd. Is to provide quality standard software for
their target audiences. Apart from it company require to include various innovative
digitalise technologies in their organisation structure that allow them to get success in
competitive business environment. Mission:- Mission is consider as sub-part of vision in which organisation set and
formulate various policies and functions that allow them to achieve their targets and
objectives in better and effective manner. Corporate culture:- It is essential for company to establish such working culture in their
business practices that ensure ethical policies and functions in overall operations of
business. Further it help in establishing peace and harmony among employees that lead to
coordination and cooperation among business operations. Team spirit:- This is very essential for every company to lead their employees in such a
manner that facilitates team harmony and peace among workers and relationship between
superior and subordinate is maintain that allow them to listen opinion, thought and
perception of each other that leads to rational decision making.

 Leadership qualities:- Leader is a person who easily influence the behaviour of
employees by their code of conduct and inspirational work. He or she must have an
quality of leading the whole team and guide that how innovation bring success and
growth in their personality development.
TASK2
P3. 4P's of innovation and importance of innovation funnel
The innovation mix or 4P'S of innovation is famous model which is developed by John
Bessant and Joe Tidd which consider as powerful tools mechanism for such analysis. Further, it
is basically build or carry on hypothesis that if the innovation is successful then it bring positive
change and gives better outcomes and profitability for business. This 4P'S give proper
understanding about all the external changes and what business require to change in their model
and description define below:- Product innovation:- This is generally related to improvement and introduction that
make into particular products and services and change is basically what is offered to end
users. For example TV remote is example of production innovation through which TV
has been controlled and beneficial for original invention (Boschma and Frenken ,2010). Process innovation:- Innovation can de done in the whole process which has been used
at the time of manufacturing or producing goods and services. Further, there are various
types of products which is used in relief setting are initially developed for non relief
contexts. Better example for process innovation shown various positive impact in
humanitarian sector are the increasing stockpiling of goods in strategic locations. Position innovation:- The third innovation is basically related to repositioning or re-
establish positive perception of established products and process in respect to particular
context. These type of innovation is generally refers to all the modification in how a
specific product or process is perceived in symbolical form. For example Levi strauss is
first introduced as manual worker jeans but now it known as branded jeans liked by most
of target audiences. Paradigm innovation:- Under this innovation is particularly related to whole mental
models and help in giving better shape regarding what a business is actually about. This
is proper framework that give adequate details regarding all the information of products
and services in which they are dealing now.

Innovating Funnel:- The term innovation can be described as such process in which different
steps and procedures are used in order to develop different type of products and process. The
main criteria for innovation is to establish or formulate such goods services that help in
satisfying all the needs and requirement of business come under manufacturing process. Apart
from it the main objective behind the use of innovating funnel is combine all the innovate ideas
into one funnel on the basis of which proper action plans has been implemented that allow them
to achieve their targets in appropriate manner.
P4. Development of frugal Innovation
Frugal innovation is describe as process which is used in order to reduce all the complexity and
cost of production that leads to better productivity and efficiency in future. In other word
optimum utilisation of resources means properly utilised all the rare resources and removing all
the non essential elements from products to make it more durable and fully convenient for
customers. Further the concept of globalisation and increasing income in developing countries
may coming from frugal innovation only. The main objective behind it to carry out all the
operations in adequate and proper manner and using such type of technology which is less
harmful and less polluted (Brynjolfsson and McAfee ,2012).
Example of frugal innovation is mobile banking and sorghum beer which help in simplify all the
procedures of business and make it convenient and easy for customers to carry their task in better
and adequate manner. Different principles of frugal innovation are described below:- Adequate Knowledge:- Every organisation need to be educate in each and every aspect
regarding all the products and services they are going to launch in respect of innovative
and digitalise way. Asset management:- The next principle is related to manage all the asset in proper and
adequate manner which can be utilised in order to make the payment of all debts and
utilised in adequate manner so that product can be deliver to target audience in specified
time period. Developing feasible solutions:- R&D division of Ensoft Ltd. Must have such capabilities
and skills that allow them to make feasible solutions which are beneficial for business for
long term purposes in both internal external environment. Customer perception:- Ensoft Ltd. Require to alter all the perceptions or thinking which
are negative and not bring positivity in mind of customers in respect of all goods and

services. Further frugal innovation is helpful in satisfying all the needs requirement of
customers.
 Value co-created with prosumers:- prosumers are those personalities or individuals
which are helpful in designing, creating and consume products services in such manner
that really want from company. Therefore it is essential for Ensoft Ltd. To properly
arrange all the items which are according to the requirement of consumers.
TASK3
P5. Significance of commercial funnel and application which has been used in new product
development
Commercial funnel is one of the essential element through which organisation can easily
evaluate rational solutions and on the basis of which they can easily transferred all the goods and
services in external market. Further, company require to maintain better logistic system through
which they can transfer all the goods and services to end user at the time specified by end user.
Further, by using commercial techniques they can promote the goods services by using
marketing promotion tools like advertising, social media and roadshows in which they aware the
customers regarding all the new innovative and digitalise techniques include in their products
and services (Christensen , Raynor and McDonald ,2016).
Further Ensoft Ltd. Is software company how is going to introduce GROUP which is well
accepted tool in order to analysing the behaviour of pile groups which are related to both axial
and lateral loadings. Apart from it Apple and Virgin group require to develop various new ways
of doing and performing jobs.
New product development:- NDP is such technique that help in analysing the success of
products services which are going to be launch by company and the step are describe below:- Idea generation:- Under this stage individual having an idea to develop new and
innovative thing they are planning to launch in market. For example Ensoft Ltd. Is going
to launch GROUP techniques in their software by generating an idea. Screening of ideas:- After generating an idea the next step is to screen them with their
positive and negative aspect and choose the best ideas from available alternatives that
bring better outcomes and productivity to business. For example the tool GROUP has
been developed by using various ideas which are productive and rational.

 Developing marketing strategy:- Under this step marketing strategy has been properly
prepared by whole marketing team in which various strategy and tactics has been
prepared in order to grab all the external opportunities which help in beating challenges
of competitors. For example Ensoft introduce GROUP in which innovative and digitlise
gadgets has been used that allow them to beat all the challenges of rivalry. Financial analysis:- This is the way under which organization evaluate or analyse their
financial performance on the basis expenses related to innovation incurred has been
measured in order to maintain solvency of business. Testing and concept development:- Before launching the products in market they are
first tested among specified customers which gave their feedback regarding all the
strength and weaknesses in respect of product services on the basis of which
improvement made in that particular goods services. For example Ensoft Ltd. Require to
test their new product I.e. GROUP software among target customer to know their
comments.
 Commercialisation:- This is the last step of NDP in which whole management team plan
to launch their software officially in market in order to earn the income and profitability
from whole business through which they enhance their sales.
P6. Innovation business case of Ensoft Ltd.
Business case which are taken related to innovation done by Apple Inc. and Virgin group
are need to understand following points at the time of launching new products and services are
stated below:-
 Clarification regarding all the information or data related to risk factor at the time of
investing in different types of projects.
 Present the description among investors regarding whole project in order to convince
them for investing in future projects of company (Colombo and et. al. ,2010).
Apart from in order to fill all the gaps come at the time of productivity and outcomes following
step has been carried out are:- Gathering inputs:- Under this individual require to gather all the data and information
through which other activities or operation of business has been carried out. Analysis:- Under second step whatever the data information collected must be properly
analysed and on the basis of which goals has been accomplished.

 Conclusion:- In this stage whatever the data information collected on the basis of which
products services must be developed and presented before strategic management in order
to take appropriate decision.
 Understanding all objectives:- after concluding the final decision next step is that under
which utmost duty of manager is to communicate all the relevant data to both middle and
lower level.
TASK4
P7. Tools and techniques needed for developing, retaining and protecting intellectual property
rights
Various tools and mechanism used under intellectual property rights in order to protect and
safeguard the interest of individuals. Further at the time when individual invent something new
which never exist before then in order to protect them fraudulent practices of local manufacturer
exclusive right is given to inventor that provide protection to them regarding all unfair trade
means. Different tools covered under it are:- Patent:- It is generally given to individual at the time when individual coming in market
with new and innovative product services by using various ways of doing work. Trademarks:- Under this using sign, symbol, colour, shape and design that distinguish
the product services of one company from other. Copyright:- It is given in case of literacy, artistic, dramatics and various innovative work
in which idea is original and individual get right in respect of it.
 Trade secret:- It is not possible in every situation that patent right is given to particular
individual for all commercial ideas therefore, trade secret is given to them.
Therefore, Apple Inc. and Virgin group take all the patent and copyright in respect of all
technologies and innovation is getting in respect of products and services (Gunday and et.
al. ,2011).
CONCLUSION
It has been concluded from whole assignment that innovation is the feasible solution
through which organisation can create better image in the market. Further, company need to use
4P'S of innovation in order to know the future success of innovative product and services in
competitive market that leads to accomplishment of objectives.

REFERENCES
Books and Journals
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Chinese imports on innovation, IT and productivity. The Review of Economic Studies.
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Boschma, R. and Frenken, K., 2010. The spatial evolution of innovation networks. A proximity
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Christensen, C .M., Raynor, M .E. and McDonald, R., 2016. What is disruptive Innovation. The
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advanced ceramics. Journal of the American Ceramic Society. 93(7). pp.1805-1837.
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Online:-
What is innovation?. 2017. [Online]. Available through:
<https://www.merriam-webster.com/dictionary/innovation >.