Importance of Language and Culture in Multinational Companies
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This paper discusses the impact of linguistic and cultural diversity on the development and success of multinational companies. It explores the importance of language and culture in communication and organizational performance.
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IMPORTANCE OF LANGUAGE AND CULTURE IN THE SUCCESS OF MULTINATIONAL COMPANIES Name of the Student Name of the University Author Note
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1 Introduction The following paper discusses the impact of the linguistic and cultural diversity on the development of the performance of the given business organization in the international markets. The paper opens with the discussion on the linguistic diversity that is maintained withintheorganizationandthendiscussestheculturaldiversitywithinthegiven organization. The paper thereafter proceeds to discuss the impact that is felt by the organization through the implementation of the linguistic diversity within the business organization as well as the maintenance of the cultural diversity within the organization. Linguistic diversity The linguistic diversity within a given business organization refer to the diversity that arises within the given organization on the basis of the use of the languages and other linguistic features that are useful for the development of the issues that are presented to the organizations. The linguistic diversity that is faced by the organizations refer to the diversity in the linguistic prowess of the employees of the company. The linguistic prowess of the concerned employees tends to help the company to achieve better success in terms of the dealings with the various stakeholders of the organization who belong to different linguistic backgrounds1. The multitude of business organizations that are active within the international markets are advised to deal with the development of the issues that are highlighted in the matters that are related to the communication with the clientele of the organization as well as the expansion of the company in the selected international markets as well. The implementation of the linguistic diversity within the organization further helps in the development of the communicational factors within the given company thereby leading to the creation of a harmonious workforce within the country. The implementation of the linguistic diversity within the organization might also help in dealing with the various cultural issues that are raised by the members of the organization in discussion2. Theemploymentofpeoplefromdiverselinguisticbackgroundswithinthegiven 1Dow, Douglas, Ilya RP Cuypers, and Gokhan Ertug. "The effects of within-country linguistic and religious diversity on foreign acquisitions."Journal of International Business Studies47.3 (2016): 319-346. 2Francis, Neville, Michael T. Owyang, and Ozge Savascin. "An endogenously clustered factor approach to international business cycles."Journal of Applied Econometrics32.7 (2017): 1261-1276.
2 organization also helps in the increase in the talent pool that the company refers to for the recruitment of the employees. Cultural diversity The cultural diversity as maintained within the given organization refers to the issues that are faced by the organization in lieu of the diversity in the cultural backgrounds of the given workforce. The majority of multinational organizations that have been active all over the world tend to employ the workforce that includes people from diverse cultural backgrounds. The incorporation of the diverse workforce within the given organization helps in the development of the issues that are presented due to the changes in the cultural practicesthatarepracticedbythepeoplewhobelongtothediversifiedcultural backgrounds3. The cultural diversity within the given organization tends to deal with the development of the conditions wherein the organization is capable of taking care of the demands of the diverse clientele and the other stakeholders of the company who have been belonging to the diversified cultural backgrounds. The implementation of the cultural diversity within the given organization helps in the resolution of the issues that stem from thecross-culturalfactorsthathavebeenexistentwithintheorganization4.The implementation of the cultural aspects within the given organization helps in the resolution of the issues that might hinder the organizational performance thereby leading to the conditionswhereinthecompetitiveadvantageofthecompanyislowered.The implementation of the diversity within the organization might lead to the resolution of the conflicts that are faced by the organization in the several international markets wherein the company has been planning an expansion. Impact of linguistic diversity in business The multinational companies that have been active all over the world tend to employ the workforce members from along the highly diversified talent pools that are present at locations all over the world. This in turn leads to the employment of people who 3Rice, Mitchell F.Diversity and public administration. ME Sharpe, 2015. 4Stahl, Günter K., et al. "Widening the lens: Rethinking distance, diversity, and foreignness in international business research through positive organizational scholarship." (2016): 621-630.
3 belong to the diversified cultural and linguistic backgrounds. The linguistic prowess of the concerned employees tends to help the company to achieve better success in terms of the dealings with the various stakeholders of the organization who belong to different linguistic backgrounds5.Themultitudeofbusinessorganizationsthatareactivewithinthe international markets are advised to deal with the development of the issues that are highlighted in the matters that are related to the communication with the clientele of the organization as well as the expansion of the company in the selected international markets as well. The implementation of the linguistic diversity within the organization might also help in dealing with the various cultural issues that are raised by the members of the organization in discussion6. The employment of people from diverse linguistic backgrounds within the given organization also helps in the increase in the talent pool that the company refers to for the recruitment of the employees. The majority of the organizations that have been active all over the world tend to follow a rule of implementing English as the major official language that is to be used in the given workplace7. The majority of the companies that have been active within the given international markets tend to consider the linguistic diversity within the organization to be dealing with the various issue that are presented to the company. Impact of cultural diversity in business The cultural diversity that is maintained within the given organization helps in the development of the organizational performance in the given market. The improvement of the organizational performance in turn leads to the improvement in the overall competitive advantage of the company in the given markets as well. The incorporation of the diverse workforce within the given organization helps in the development of the issues that are presented due to the changes in the cultural practices that are practiced by the people who 5Lauring,Jakob,andAndersKlitmøller."Inclusivelanguageuseinmulticulturalbusiness organizations:Theeffectoncreativityandperformance."InternationalJournalofBusiness Communication54.3 (2017): 306-324. 6Tenzer, Helene, Siri Terjesen, and Anne-Wil Harzing. "Language in international business: A review and agenda for future research."Management International Review57.6 (2017): 815-854. 7Sanden, Guro Refsum. "Language: the sharpest tool in the business strategy toolbox."Corporate Communications: An International Journal21.3 (2016): 274-288.
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4 belong to the diversified cultural backgrounds8. The cultural diversity within the given organization tends to deal with the development of the conditions wherein the organization is capable of taking care of the demands of the diverse clientele and the other stakeholders of the company who have been belonging to the diversified cultural backgrounds. The implementationoftheculturaldiversitywithinthegivenorganizationhelpsinthe resolution of the issues that stem from the cross-cultural factors that have been existent within the organization9. The cross-cultural management within the given organization helps in the development of the multinational companies in the given market. The implementationoftheculturaldiversitywithinthegivenorganizationhelpsinthe resolution of the issues that stem from the cross-cultural factors that have been existent within the organization10. The implementation of the cultural aspects within the given organization helps in the resolution of the issues that might hinder the organizational performance thereby leading to the conditions wherein the competitive advantage of the company is lowered. Conclusion Thus, from the above discussion, it might be stated various multinational companies that are active within the global markets tend to be affected through the diversification of the linguistic and the cultural diversity within the given organization. The implementation of the cultural diversity within the given organization helps in the resolution of the issues that stem from the cross-cultural factors that have been existent within the organization. The implementation of the cultural aspects within the given organization helps in the resolution of the issues that might hinder the organizational performance thereby leading to theconditionswhereinthecompetitiveadvantageofthecompanyislowered.The implementationoftheculturaldiversitywithinthegivenorganizationhelpsinthe 8Stahl, Günter K., and Rosalie L. Tung. "Towards a more balanced treatment of culture in international business studies: The need for positive cross-cultural scholarship."Journal of International Business Studies46.4 (2015): 391-414. 9Rodríguez-Pose, Andrés, and Daniel Hardy. "Cultural diversity and entrepreneurship in England and Wales."Environment and Planning A47.2 (2015): 392-411. 10Trax,Michaela,StephanBrunow,andJens Suedekum."Culturaldiversity andplant-level productivity."Regional Science and Urban Economics53 (2015): 85-96.
5 resolution of the issues that stem from the cross-cultural factors that have been existent within the organization.
6 References Dow, Douglas, Ilya RP Cuypers, and Gokhan Ertug. "The effects of within-country linguistic and religious diversity on foreign acquisitions."Journal of International Business Studies47.3 (2016): 319-346. Francis, Neville, Michael T. Owyang, and Ozge Savascin. "An endogenously clustered factor approach to international business cycles."Journal of Applied Econometrics32.7 (2017): 1261-1276. Lauring, Jakob, and Anders Klitmøller. "Inclusive language use in multicultural business organizations: The effect on creativity and performance."International Journal of Business Communication54.3 (2017): 306-324. Rice, Mitchell F.Diversity and public administration. ME Sharpe, 2015. Rodríguez-Pose, Andrés, and Daniel Hardy. "Cultural diversity and entrepreneurship in England and Wales."Environment and Planning A47.2 (2015): 392-411. Sanden,GuroRefsum."Language:thesharpesttoolinthebusinessstrategy toolbox."Corporate Communications: An International Journal21.3 (2016): 274-288. Stahl, Günter K., and Rosalie L. Tung. "Towards a more balanced treatment of culture in international business studies: The need for positive cross-cultural scholarship."Journal of International Business Studies46.4 (2015): 391-414. Stahl, Günter K., et al. "Widening the lens: Rethinking distance, diversity, and foreignness in international business research through positive organizational scholarship." (2016): 621- 630. Tenzer, Helene, Siri Terjesen, and Anne-Wil Harzing. "Language in international business: A review and agenda for future research."Management International Review57.6 (2017): 815-854. Trax, Michaela, Stephan Brunow, and Jens Suedekum. "Cultural diversity and plant-level productivity."Regional Science and Urban Economics53 (2015): 85-96.
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