Importance of Leadership: CEO of Multinational Firm and Rock Group

Leadership 1
Leadership

Leadership 2
Overview
There was a leadership expert Warren Bennis, who quoted “Leadership is the ability of the
individual to translate vision into reality”. Great leaders are considered as the flag bearers of the
features and skills which other people look as future leaders of the future (Ford & Harding,
2018). The main aim of this assignment is to elaborate the importance of leadership for which
two topics will be emphasized under this assignment i.e. The CEO of Multinational Firm and in
rock group in which different team leader will be considered.
The CEO of Multinational Firm
The role of leadership in multinational organization is quite different as they have wide
responsibility to handle all members in an effective manner (Johnson, 2017). There are two big
organizations i.e. Air Asia Group which is operated by Tony Fernandes and Virgin Air which is
operated by Richard Branson. Tony Fernandes is known as charismatic CEO of Air Asia who
handled entire team. He led the business into diversified business ideas as he had superior quality
to analyze and evaluate the opportunities. He worked hard in the favour of achieving the
objectives of the company. It is the belief of the leader that his team able to manage as well as
analyze the opportunities with their intelligence (Selcer, Goodman and Decker, 2012). Fernandes
was not bound till provided tasks as he started a hotel chain which is based on the no-frills
concept. He had adopted a transformational leadership style and creates a strategic vision for the
company. The leadership style of this leader had different elements as he was not stopped until
he communicates the vision to entire team.
It has been found that Air Asia had faced number of issues in the context of t he growth of the
company. in such condition, Tony had positive attitude to tack le with problem with an effective

Leadership 3
solution. There were a number of crisis occurred within the business such as a loss of Air Asia
QZ8051 (Jaya, 2018). He had made commitment in front of people regarding crisis which were
being a reason to make people impressed. He used social media in proper manner in order to
motivate customers as well as employees of Air Asia. In case of crisis, he did not lose hope and
fly through the same flight for the purpose to reach there with the families of passengers. He
always remained accountable for the action of their team members (Chinchilla, 2018). According
to Tony Fernandes, clients are everything and it is reality that without making satisfied
employees from the services of the company, it would not be possible for any kind of company
to grow in the same industry.
There is another leader of Virgin Air named Richard Branson. It has been found that the
chairman of Virgin Air has spent his whole career approaching the envelope. The outcome of
this effort has come in the form of eclectic and expansive set of companies, entailing a bank,
airlines and most recently a hotel chain (Longenecker and Fink, 2015). He had put a lot off effort
to be millionaire as he dropped out high school but never stooped to achieve his determined
aims. The leader has broken down 10 rules in order to motivate people every step of the way
(Business Insider, 2018). These ten rules are mentioned below:
1- Follow your passions, but protect the downside.
2- Do Some Good
3- Believe in your business
4- Have fun
5- Don’t give up
6- Listen more and talk less
7- Make room for personal time through delegation