Qualitative Research Assignment Solution

Added on - 21 Apr 2020

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Running head: Qualitative ResearchQualitative ResearchName of the Student:Name of the University:Author note:
1Qualitative ResearchThe importance of management research in today’s world cannot be overemphasized.While there are many companies which intend to expand itself in new, foreign markets, there aresome companies that wish to measure employee satisfaction level in order to increase employeeengagement and reduce the problem of staff turnover. In order to carry out management research,different companies adopt different research methods, depending on the needs or thecircumstances and the research paradigm or philosophy also differs according to the researchmethods. One of the most widely used and popular qualitative research methods is thePhenomenological research philosophy, that is often used in sharp contrast with the morescientific method of research- the Positivist research philosophy. The Phenomenological researchmethod believes in evaluating and gaining an insight into the subjective experience of therespondents, in order to develop an understanding of the research problem at hand (Thines 2015).It would be interesting to note how the Phenomenological research method helps in effectivemanagement research.Before discovering and analysing the effectiveness of the Phenomenological research inmanagement research, it is important to define it. Phenomenological research method is aresearch method which intends to explore and analyse the ‘lived experience’ of a phenomenon.The focus is not just on the information revealed through a survey, but rather on unfolding themeaning of the experience, as lived by the respondent. Thus, the chief advantage of thePhenomenological research is that it intends to gain an insight into the perspective, thoughts andideas belonging to the respondent, and the in-depth study of the respondent’s perspectives helpsin understanding his perspectives. This can be illustrated with an example. An organization maybe willing to explore the impact of recent change in leadership style on employee motivation. Asimple survey, asking the employees to rate their satisfaction in a scale of 1 to 5, or merely
2Qualitative Researchquantifying their experience will not help in understanding which aspect of the presentleadership style do the employee exactly wish to resist. Herein lays the importance of thePhenomenological research method, that employs the use of in-depth interviews with theemployees, and initiate insightful discussion on the topic. This will help in comprehending theperspectives of the concerned employees, as to why they are unable to espouse the presentleadership style. The chief benefit of the Phenomenological research is that it helps in framingqualitative questions that are more descriptive and ask for explanatory answers from therespondents (Cronin and Armour 2017). By gaining insight into the personal experiences andindividual feelings of the respondents, it becomes easier to understand the organizationalproblem in a better way, and to seek recommendations accordingly. The absoluteness ofconscious existence is being studied and thoroughly examined in case of Phenomenologicalresearch method, and hence there is better scope of understanding the stakeholder perspectivesthan making random assumptions based on unclear, pithy survey responses (Macgregor andWaterfield 2017).In case of Phenomenological research method, the researcher can easily arrange aninterview for gathering the participants' descriptions of their experience, and even theparticipants' written or oral self-report, and observe their behaviour, attitude and aestheticexpressions, to study their perspectives (Marshall and Rossman 2014). The stream ofconsciousness of the respondent can be explored with the help of this form of research. Forexample, an organization may be willing to explore how far a pay rise will help in enhancingemployee engagement at workplace (Creswell and Poth 2017). For that reason, if theorganization chooses to conduct a survey, the respondents here would be only able to answer thisquestion with a mere ‘yes’ or ‘no’, and their responses will remain limited to the scope of the
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