logo

Importance of Marketing Plan

   

Added on  2021-02-20

12 Pages2940 Words132 Views
Marketingessential

Table of ContentsINTRODUCTION...........................................................................................................................3Task 1...............................................................................................................................................3The roles and responsibility of the marketing functions. ......................................................3The interrelation of the other functional units........................................................................5Task 2...............................................................................................................................................6Business objectives and importance.......................................................................................6Marketing mix........................................................................................................................6Similarities between marketing mix of both organisation. ..................................................10Tactics used in business objective........................................................................................10Task 3.............................................................................................................................................10Marketing plan......................................................................................................................10Importance of marketing plan..............................................................................................10Evidence based marketing plan............................................................................................13CONCLUSION .............................................................................................................................14REFERENCES .............................................................................................................................15

INTRODUCTIONMarketing is a term that relates to the exchanging of the relationship between eh costumes andcompany and it also creates relations for satisfying the needs of the customers. Ben Sherman is aclothing, sweaters, suits, brand selling shirts, shoes and accessories predominately for men. Itdesign sometimes fro the Royal Air Force roundel that often called the mod target of thecompany. This report will examine the roles and responsibility of the marketing and theinterrelation of other functional units of other organisations. Furthermore, it will describe theorganisation uses the elements of the marketing mix and making the basic marketing plan whichachieve the overall objectives of the organisation(Baker, 2016). Task 1The roles and responsibility of the marketing functions. Marketing it is a study of the management for exchanging the relationship. It is a process of business forcreating the relations with the satisfying customers. It only focus on the customers, marketingwhich is the most premier component of the business. It is a philosophies which has beenanalysed by the organisation that the needs of the customers and also making the decision forsatisfying the needs of the customers , better then competitors. Importance of marketing Marketing help in exchanging, transferring and movements of the goods. Marketing is helpful in maintain and raising the standard of living of the communities. Marketing creates employment.Marketing is a source of revenues and incomes. It act as the basis of the marketing decisions.It is a source of new ideas. Marketing is also helpful in developing of the economy.Marketing functionMarketing functions are the types within the larger firm which involve the research of the market, producing the market plan, development of the products and services as well as the strategiesfor overseeing the promotions, advertising, distribution and customers services(Blythe andMartin, 2019). The key marketing functions

marketing analysisit is a studies of attractiveness and the dynamics of the special market within the BenSherman. It is the part of the organisation which turn of the global environmental analysis. Fromall the observation and analysis it identify the strength, weakness, threats and opportunities forthe market for the Ben Sherman.Market segmentationit is a process of dividing the market to the potential customers into so many groups andalso segments which is based on the different characteristics. The segmentation of the market hasbeen created for composing the customers which has been respond on the similar strategies ofmarketing and traits of the similar interest, locations and needs(Ryan, 2016). Pricingit is a process where Ben Sherman has been set the strategy of the price for selling theproducts and services in the market. It is the part of the marketing plan where all the prices hasbeen planned before launch it into the market. Distributionit is the power of the elements where it run the process of making the products andservices which is available for the customers and Ben Sherman users who really needs it. It isdirectly done by the producer and also the service provider which uses the indirect channels withthe intermediaries and distributors. Sales serviceit involves the activities an operations in selling and promoting the goods and service ofthe Ben Sherman. It basically involves the techniques and process for promoting, selling,distributing of the products and services. Roles and responsibility of marketing functionsIdentify the needs of customers:- it is one of the first step which Ben Sherman has takefor identifying the needs and wants of the customers in the market. It gather the information andanalysis of the information which has been understand the customers which can base the productdesign on the basis of the information(Sajid, 2016). Planning:- it is the main role and responsibility of the marketing function where it makesthe marketing plan. Where the Ben Sherman clear about the goals and objectives which has been

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Marketing Essentials: Ben Sherman
|10
|3393
|31

Marketing Essentials Assignment : Ben Sherman and Apple Inc
|12
|3194
|18

P1 Expalin key roles and responsibilities of the marketing function
|14
|3646
|46

Marketing Essentials of Ben Sherman
|13
|3932
|27

Marketing Essentials on The Ben Sherman
|16
|4616
|16

Unit 02 : Marketing Essentials
|24
|4465
|21