Evaluate Motivation for Employee Efficiency in Retail: M&S Case Study

This research proposal aims to determine the importance of workplace motivation for increasing employee productivity, focusing on Mark & Spencer as a case study. It outlines the research methods, including primary data collection and thematic analysis. The study seeks to understand the concept of motivation, evaluate its importance to employees, and identify motivational tools that enhance performance. Research questions address the definition of motivation, its significance, the tools that drive performance, and effective implementation strategies. The study adopts a qualitative research type with an inductive approach and interpretivism philosophy. Data will be collected through primary methods, ensuring relevance and effective outcomes. Ultimately, the findings will guide organizations in adopting motivational parameters to achieve desired outcomes by addressing the emotional elements of workers.

RESEARCH PROPOSAL

Executive summary- The aim of this research is to ascertain the importance of the motivation at
the workplace for increasing the productivity of the employees. This research proposal highlights
the method of data collection that will be chosen by the researcher for conducting the study. The
primary method of collecting the data will be selected for conducting this research. For this
research, the researcher will use the thematic approach for analysing the data that has been
gathered from the research. The major findings of the research will help the organizations for
understanding the concept of the motivation in order to increase the morale, values and
productivity of the employees.
TABLE OF CONTENTS
TITLE..............................................................................................................................................4
INTRODUCTION...........................................................................................................................4
Background of the study..............................................................................................................4
Aim..............................................................................................................................................5
Objectives....................................................................................................................................5
Research questions.......................................................................................................................5
Rationale behind the study...........................................................................................................5
Significance..................................................................................................................................6
Scope of the study........................................................................................................................6
LITERATURE REVEIW................................................................................................................6
Theme1: Introduction to the concept of motivation in the organization.....................................6
Theme2: The Importance of motivation for the employees.........................................................6
Theme3: The major tools of the motivation that influence the performance of the employees. .7
RESEARCH METHODOLOGY.....................................................................................................7
Research type...............................................................................................................................7

Research approach.......................................................................................................................8
Research philosophy....................................................................................................................8
Data collection.............................................................................................................................9
Data sampling..............................................................................................................................9
Data analysis..............................................................................................................................10
Limitations to the research.........................................................................................................10
Ethical consideration..................................................................................................................10
TIMELINE.....................................................................................................................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

TITLE
TO EVALUATE THE IMPORTANCE OF THE MOTIVATION FOR THE EMPLOYYE'S
EFFICIENT PERFORMANCE IN RETAIL SECTOR. A CASE STUDY TO MARK AND
SPENCER:
INTRODUCTION
Background of the study
Motivation has been considered as that element that drives the self-esteem of the
employees in the organization. Currently, motivation has been known as the backbone of the
organizations as it drives the performance of the workers. As the employees are the major source
of companies that influence the success of the organizations. And these employees are influenced
by the source of motivation that has been given to them at the workplace. Motivation is directly
concerned with the emotions of the employees (Saether, 2019). This report proposal will shed a
light on the importance of motivation in the organizations for adding the effectiveness in the
working of the employees in the context of Mark and Spencer. Along with this, the research will
show research methodologies for carrying out the research. Apart from this, the research will
highlight the timeline under which the investigation take place.
Aim
To analyse the importance of motivation at the workplace for employee's effective
performance. A case study to Mark and Spencer:
Objectives
 To understand the concept of motivation in the organizations.
 To evaluate the importance of the motivation for the employees.
 To determine the tools of motivation that can lead to increase the performance of
employees.

 To recommend the effective motivation strategies for organizations.
Research questions
Q.1 What is the concept of motivation in the organizations ?
Q.2 Why motivation has been considered as important element for the employees ?
Q.3 What are the tools of the motivation that can drive the performance of the employees ?
Q.4 What are the effective ways in which the motivation strategies can be adopted by the
organizations ?
Rationale behind the study
The main reason behind conducting this study is to know the factors of motivation that
drives and influence the emotions of the employees in the organization. This has been considered
as the research issue in current era because the productivity of the employees determines the
productivity of the firms. And the productivity of the workers can be influenced by performing
the various motivation element towards them. The result of this research will provide the
guidance to the organizations in order to adopt the motivation parameters that helps in the
achievement of the desired outcomes. The motivation is directly linked with the different
emotion elements of the workers. This study will help in investigate all those elements that helps
in understanding the different emotional parameters of the employees. Thus, with the help of
effective ways of motivation, research could shed the light on the motivational strategies that
should be adopted by the businesses in order to increase the productivity of the business.
Significance
Motivation develops the self-esteem and affects the behaviour process of the employees
in the organization. The positivity and negativity in the behaviour of the individuals in the
organization determined by the rate of motivation given to them.
Scope of the study
The concept of motivation is a broader concept as it includes the psychological and
analytical elements. It is concerned with bringing the positivity in the organizational curriculum.

It helps in improving the performance of employees. As a result, it impacts in the success of the
organizations.
LITERATURE REVEIW
Theme1: Introduction to the concept of motivation in the organization
As per the views of Dharma, (2018) it has been stated that motivation is consists of those
parameters that stimulates the actions of the members in the organization. The concept of
motivation is just not limited to driving the actions of the people in the organizations. It is bigger
concept that shapes the different path in the companies. Currently, it has become extreme
important for the businesses to adopt the process of motivation in the organization as it ensures
the effective understanding between the members. Along with this, it enables in facing the
fluctuations in the business. Organizations can become effective only after adding the parameter
of motivation in their curriculum. The motivation element investigate the unsaid needs of the
members in the organization. Therefore, it has been linked with the emotional components of the
people that are working in the organization.
Theme2: The Importance of motivation for the employees
According to the Fernandes, (2018) motivation has been considered as the important
aspect for the employees in the organization as it plays various role in the life of the employees.
The biggest importance of motivation is that, it is just not limited to focusing on the professional
aspects of the employees. It is broad process that influence the personal factors of the employees
as well. The motivation of the employees is the key towards the growth and success of the
companies. This drives the working pattern of the employees. The using of motivation for the
employees results in, increasing the effectiveness in the working, generates effective
communication among the managers and the workers, creates the self-esteem in the employees,
full-fills the needs of the employees and enhance the character of the employees.
Theme3: The major tools of the motivation that influence the performance of the employees
Recognising and Praising leads to open up the path of the success in the organizations.
The managers use various ways in order to provide the motivation to the employees. As per the
views of Heimer, Alheid and Zahm, (2019) it has been analysed that the motivation is mainly
parted in two ways and those are monetary tools of motivation and non-monetary tools of

motivation. Both the techniques by the managers added the glory in the performance of the
employees. Monetary tools involves providing monetary incentives to the employees. Promotion
and incentives are part of it. This full-fills the basic and personal needs of the employees. As a
result, workers feels motivated and this boost them to perform in effective manner. On the other
hand, non-monetary tools involves all those aspects that leads full-fill the physiological, social,
safety, esteem and self needs of the employees. This form of providing motivation is directly
concerned with influencing the inner emotional parameters of the employees. This involves,
appreciation, feedback, protection, opportunities, guidance to the employees. These components
create the sense of belongingness in the workers. As a result, they contribute in effective manner
in the organizations.
RESEARCH METHODOLOGY
Research type
Research type can be determined as the procedure that will be taken in account by the
researcher in order to identify and select the appropriate process for the completion of the
research. Selection of the type of research plays an important role in conducting the research. As
the research type is the base that makes the research effective. Selecting appropriate type is
mandatory in order to conduct the research. Research type has been differentiated in two types
and that qualitative and quantitative research. The qualitative research has been considered as the
effective research as it focus on upon the open communication (Volkova and et.al., 2018). This
includes the direct interview session and open interaction with the research participants. It
assures the quality and relevant information in relation of the research topic. On the other hand
quantitative research refers to showing the numerical data. This research type involves statistical,
mathematical and computation techniques. It includes the survey in order to gather the numerical
data. In this research, the researcher will use the qualitative research type as it enables the
researcher to make effective interaction with the participants. Also, it is beneficial to gather the
data in the theory form in order to gain the real and accurate facts.
Research approach
Research approach is the complete plans and procedures of the research. It determines the
approach that will be adopted by the researcher in order to gather, collect and interpreting the
data. It involves the specific process through which the analyst can arrange the data. The

research approach is adopted on the basis of the nature of the research. These are mainly of two
types of research approach, inductive and deductive. The inductive research approach is linked
with the qualitative method. It starts with the theories and observations. The major aim of the
inductive research approach is to develop the new theory (Mukherjee, 2019). On the other hand,
the deductive research approach concerned with the aim of testing the research on the existing
theory. It is lined with the quantitative method. It involves deducting the patterns and figures on
the basis of existing theory. As per the better suitability of this research study the inductive
approach of the research will be adopted by the researcher. There is high level of flexibility in
this approach. Also, it will enable the researcher in order to develop and generate the new
theories in relation of the research topic. Also, the qualitative research type will be adopted for
conducting this research. Therefore, it will be beneficial to adopt inductive research approach as
it is related to the qualitative method.
Research philosophy
Research philosophy can be determined as the belief under which the data about the
specific scenario should be collected, analysed and used. It mainly involves the interpretivism
and positivism research philosophy. The intrepretivism philosophy is concerned with the belief
that researcher must perform the specific role in order to understand the society. On the other
hand, the positivism philosophy has a belief that the data can be gathered only on the basis of the
observation. This philosophy is based on the quantitative method (Bruun and Evans, 2018). In
order to conduct this research, the researcher will use the interpretivism research philosophy as it
enables the researcher to gather facts and figures that derives from the experience of the
individual living in the society.
Data collection
Data collection may be defined as the ways of gathering and collecting the facts and
figures. It involves the procedure of collecting the data from the various sources so,
the effective outcomes of the research can be achieved. The data collection method involves the
two types and that is primary data collection and secondary data collection. The primary method
for collecting the data involves the interviews with the participants. It also involves the
experiments in order to gather and collect the data. This is also considered as the collection of the
first-hand data as it involves the interaction with the direct participants (Mahdizadeh and
Zamanzade, 2018). While the secondary method of data collection involves gathering the data

from the second sources. The data has been gathered on the basis of the existing information. In
this study, the analyst will adopt the primary method for collecting the data. It ensures the high
relevancy of the collected data. In primary method, the data will show more relevancy and
provides the effective outcome.
Data sampling
Data sampling is the complete steps of choosing the group of people for obtaining the
data. It enables the researcher to in order to select the group of people that can provide
information in relation of the research topic. Data sampling mainly perform in two ways and that
is probability & non-probability sampling. The probability sampling involves the random
sampling method. Under this, the researcher choose the group of the people from the large
number of the population. On the other hand, non-probability sampling refers to the selection of
the candidates on the basis of the basis of subjective elememts. Under non-probability sampling
method it is hard to represent the selected people as the whole community (Johnson, Adkins and
Chauvin, 2020). As per the suitability of this research topic, the research will use the probability
sampling method as it assures no bias and provides equal opportunities to the selected
participants in relation of gathering the information. So, this research will be conduct with using
the probability sampling as this ensures the higher reliability of the research findings. The 15
employees of the Mark and Spencer will be taken as the random sample in order to gather the
data.
Data analysis
Data analysis refers to the proper approach of evaluating the gathered data so it is used to
generate accurate results. This includes logical and statistical aspect in order to evaluate the data
and generate the useful results. It includes the thematic and statistical approach for analysing the
data (Del Vecchio and et.al., 2019). The thematic approach is the systematic way of analysing
the qualitative data. This process is mainly used to analyse the different patterns within the
reports. On the other hand statistical data refers to evaluation of the quantitative set of the data. It
is usually concerned with the descriptive data. In this study, analyst will use thematic approach
for analysing the data. This will enable the researcher to interpret the data that will be supported
by the theme. And the user will understand it easily. With the help of thematic data analysation

the researcher will identify the different themes that provides the relevant and accurate
information to the viewers.
Limitations to the research
Time bound:
If the analyst is not capable to conduct the research study on time then it will lead to create the
loss for them. Therefore, the researcher must arrange the research activities so, the final research
can be done on time.
Finance issue:
It is one of the important element that has to look upon. As this works as the biggest limitation in
the research. This limitation occur when the researcher does not have the appropriate budget. As
conducting the research includes the number of expenses (Areekijseree and Soundarajan, 2019.)
And if the budget is not effective then it hinders the effectiveness in the research.
Ethical consideration
Confidentiality:
This refers to the situation in which the researcher knows the identity of the research subject But
kept it hidden from the participants (Iannacone and Anderson, 2021). Therefore, it is the duty of
the researcher that the identity of the participants should not be disclosed. Thus, during this
research the focus will be made by the researcher on keeping the information of the participants
confidential.
Informed consent:
The researcher should inform purpose, benefits, funding and risk behind the study to the
participants before getting their approval of joining and declining the research. It is considered as
important element as it provides the complete information to the participants. For this study, the
researcher will explain the purpose and all the aspects related to the research study to the
participants.
TIMELINE
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CONCLUSION
From the above research proposal the final findings determines that this research topic will
prove effective enough for the retail sectors. The outcomes and result of the research will provide
the idea in relation of increasing the concept of motivation in the organizations. Also, this will
enable the organization to add glory in their success. Along with this, the methods of collecting
and analysing the data will show the accurate results and also ensures the relevancy to the users.
The primary source of collecting the data will provide the accurate findings in relation of the
research study. Also, the thematic approach of analysing the data will assure the accurate and
good results of the research. The final findings of the research will provide the base to the
organizations in terms of adopting the motivation elements for increasing the productivity of the
employees. Also, it will ensure the productivity of the organization.