Exploring the Significance of National Culture on Corporate Culture

This presentation provides a detailed examination of the impact of national culture on corporate culture within organizations. It covers various aspects of corporate culture, including dress code, work time characteristics, customer satisfaction, and motivation, emphasizing the importance of understanding national culture to effectively manage these aspects. The presentation also delves into cultural dimensions such as power distance, individualism, masculinity, and uncertainty avoidance, comparing different countries like Australia, China, and Norway to illustrate the practical implications of these dimensions on organizational behavior and management strategies. The analysis highlights how aligning corporate practices with the national culture can enhance employee motivation, customer satisfaction, and overall organizational performance, while neglecting cultural nuances can lead to dissatisfaction and decreased productivity.

IMPORTANCE OF NATIONAL CULTURE
A CLOSE LOOK
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Introduction
The presentation includes:
• The impact of the national culture on the corporate culture of the organizations.
Aspects included in the corporate culture:
 Dress code.
 Work time characteristics.
 Satisfaction of the customers.
 Motivation.
• The differences in the cultural dimensions.
Aspects included in the cultural dimensions:
 Power distance.
 Individualism.
 Masculinity.
 Uncertainty avoidance.

Corporate Culture
o The conceptual definition of the corporate culture states that it is
the beliefs and behaviours that accurately describes the way in
which the employees or the management of the organization
should interact with each other and with the other important
stakeholders of the organization.
o Guiso, Sapienza and Zingales (2015) commented that, it has the
potential to create the much required organized behaviour
amongst the employees of the organizations.
o Hickman and Silva (2018) highlighted that the culture of a
company gets easily reflected from the code of ethics of the
organization, dress code of the employees of the organization, the
range of benefits that the organization provides to their
employees, the turnover rates of the employees of the
organizations, the mechanism which the organization follows in
treating their employees, the hiring decisions of the employees
along with the satisfaction of the customers of the organization.

Corporate Culture (Dress Code)
 It is important for the managers of the organizations to
have the idea of the national culture as it will enable them
to have the knowledge regarding their culture of dresses.
 The idea of the dress culture will be helpful for the
managers in gaining the knowledge of what would be a
suitable dress for the employees of the organizations.
 The idea of the national culture will be important for the
managers of the organization in gaining the much required
knowledge for the suitable dress of the female employees
of the organizations as well.

Corporate Culture (Dress Code)
 The inappropriate formation of the dress code policy
from the part of the decision makers of the
organization will have the possibility of creating
vulnerability inside the organization as that has the
possibility of increasing the level of dissatisfaction
amongst the employees of the organization.
 Wiewiora et al., (2013) are able to highlight one of
the crucial fact in the mentioned aspect with the
claim that the forceful execution of the inappropriate
dress code from the part of the managers creates
higher level of frustration amongst the employees
and that has high possibility of affecting the
performances of the employees of the organizations.

Corporate Culture (Work Time Characteristics)
 It is understandable that a particular country has the possibility of having
representation of individuals of various cultures, social belief and religion.
 The organizations that operate in the country have high possibility of selecting
candidates of different religion.
 Considering an Islamic region, the managers of the organizations need to make
sure that they have the capability to structure the work time characteristics of
their organizations with a precise focus on the Ramzan or Roza.
 However, for many of the organizations operating in the modern business world,
it is not possible to suspend their operations for such reasons.
 The managers of the organization has the responsibility to provide the much
required relaxation in the operations of such employees.

Corporate Culture (Work Time Characteristics)
 The consideration of the senior management regarding
the work time characteristics not only helps the
organizations to improve their reputation in being a
good employer, but also creates considerable amount
of values for the employees of the organization.
 Men (2014) is able to comment that, the minor
restructuring from the part of the managers in the
work schedules of those employees, has the potential
of improving the involvement of the employees
towards the organization.
 This plays a crucial role in the minimization of the
detrimental impact of the increased turnover and at the
same time, plays the much required role of motivator
for the employees of the organizations.

Corporate Culture (Customers Satisfaction)
 One of the crucial aspect of the sustainable business is
the increment in the level of the satisfaction of the
customers.
 In order to understand the preferences of the
customers and design their products in accordance to
that, the managers of the organization has the
necessity of understanding the culture of the
customers.
 The importance of understanding the culture of the
customers becomes significantly important in dealing
with the customers.
 With a precise focus on the increasing level of
competition in the modern business world, the
importance of understanding the demand or the
preferences of the customers is notably high for the
managers of the organization.

Corporate Culture (Customers Satisfaction)
 Nyadzayo and Khajehzadeh (2016) highlighted an important fact with the claim that
the organizations that are able to conduct a successful business are seen to achieve
the preferences or the requirements of the customers in their design of the product in
a successful manner.
 The capability of these organizations in aligning their design of the products with the
requirements of the customers have influenced the customers of the organizations
and that is pretty evident with the increasing purchase intention of the customers.
 Hence it is understandable that the generation of the customer satisfaction is
important for the organizations in conducting a sustainable and profitable business.
 In order to generate the much required customer satisfaction, it is necessary for the
organizations to understand the culture of the customers as the preferences of the
requirements of the customer includes the reflection of their culture.

Corporate Culture (Motivation)
o One of the crucial aspect of the productive business is the capability of the senior
management of the organizations in providing the much required motivation to the
employees.
o Shujaat and Alam (2013) are able to comment on the need of motivation amongst the
employees for influencing improved productivity and quality in the operations of the
employees.
o Saqib et al., (2015) commented that a motivated workforce has the potential to provide
improved operations even in the adverse situations.
o Edirisooriya (2014) mentioned that the appropriate recognition of the good work of the
employees plays a crucial role in increasing the accountability of the employees of their
activities and also increases their responsibility towards their business operations.
o The conceptual definition of the rewards states that it is a process which recognises the
improved performances of the employees of the organization.

Corporate Culture (Motivation)
 Malik, Butt and Choi (2015) highlighted that the recognition of the
performances of the employees play the role of the strong motivator for the
employees of the organizations in improving their performances both in terms of
quality and quantity.
 The organizational efficiency is seen to improve which not only increases the
profitability of the organizations but also improves the reputation of the
organizations in being a quality service provider.
 Albdour and Altarawneh (2014) highlighted the fact that the incapability from
the part of the managers of the organization in the formation of the attractive
rewarding plan has the potential to affect the performances of the employees of
the organization.

Corporate Culture (Motivation)
 Hofmans, De gieter and Pepermans (2013) commented that the success of the management of
the organizations in motivating the employees, depends on the capability of the management
of the organizations in the identification of the rewards that are able to motivate the
employees.
 The importance of the identification of the suitable rewards is pretty prominent with one
example of a Christian and Islamic kid.
 It will be easier to involve a Christian kid in completion of any task with the Christmas tree as
reward and on the other hand, it will not be that easy with the same reward for the Islamic kid.
Similarly, the concept of Eidi will work fine for the Islamic kid instead of the Christian kid.
 It is pretty evident that the appropriateness of the gifts has significant importance for the
managers and for the employees in the organizational context.
 In order to identify the suitable rewards for the employees of the organizations that actually
motivates the employees in an efficient manner, it is highly important to gather the idea of the
national culture of the employees.