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Importance of Personalised Customer Services Doc

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Added on  2020-12-29

Importance of Personalised Customer Services Doc

   Added on 2020-12-29

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Importance of Personalised Customer Services Doc_1
Table of ContentsTITLE..............................................................................................................................................1Introduction .....................................................................................................................................1Overview of the Research .....................................................................................................1Background of the Research ..................................................................................................1Significance of the Research .................................................................................................2Research Aim ........................................................................................................................2Research Objectives ..............................................................................................................2Research Questions ...............................................................................................................2Literature Review ...........................................................................................................................4Research Methodology ...................................................................................................................7REFERENCES ...............................................................................................................................8
Importance of Personalised Customer Services Doc_2
TITLEImportance of personalised customer services in the increasing performance of business. Introduction Overview of the Research Personalized customer services refers as the way of treating people in the manner ofproviding individual services. It is a commonly used method of providing customer services inrespect to enhancing the operations of the an organisation in effective manner. personalizedcustomers services plays vast role in developing the operations of the firm through retainingbuyers for long run of business operations (Van Der Riet, 2011). Nutshell is a web and mobilecustomer relationship management services provider. The company is widely concern onproviding satisfaction to their customers through offering the personalised services in respect toretaining them for long run of business operations. Background of the Research Personalised customers services is a crucial concept which plays effective role indeveloping loyalty of customers towards the firm or its offered goods and services. Customersare the key sources of the firm as it is the major obligation of an organisation to provide effectiveservices in respect to sustain them for long term benefits. Now a day's, customer service iscarried out over multiple sources and platforms, and is more essential to customers’ perceptionof an organisations brand than ever. Personalized customer service can make an organisationalbusiness stand out. Nutshell is a composed of a web application and a mobile application thatoffers its services in iOS and Android platforms (Wang and Groth, 2014). The headquarter of thefirm is in downtown Ann Arbor, Michigan. The company was founded in the year of 2009 by thepotential efforts of Guy Suter, Andy Fowler, Lindsay Snider and Lan Berry. The company waslaunched its integration with google apps. Nutshell integrates its business operations with otherSaaS services for other businesses involving G Suits, Office 365, Zendesk, MailChimp andWufoo. The firm offers its services to other small as well large business enterprises in respect toproviding personalised services to their buyers in easy manner. 1
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