RETAIL BANKING 1 Retail Banking Case Study of Barclays Bank Plc Student Details 1-1-2020 Introduction 2 Case Background 2 Strategic drivers 3 Internal strategic drivers 4 External Strategic Drivers 6 Impact on Barclays 7 Importance of service quality in the Banking Sector 8 Recommendations for Barclays 10 Conclusion 12 References 14 Introduction The retail banking sector is expanding an is focused on the digitalisation of the business operations. As with the improved focus on the quality of service provided to the customer, it is required that the organisation focus upon improving the product