Business Research Australia Research Report 2022

Running head: BUSINESS RESEARCH
Business research
Name of student
Name of University
Author note

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BUSINESS RESEARCH
Executive summary
The research report was presented to highlight the importance of social media marketing in
influencing the consumer buying behaviours considering the business organisation named
Myer in Australia. The research rationale highlighted the problem of research associated with
the poor communication, lack of brand exposure and poor marketing ability to reach to a
wider group of audiences. The objectives were to identify the impact of social media
marketing and to evaluate the approaches undertaken to implement the right social media
marketing strategy and attract more clients. The literature review section provided an insight
and how the dependent and independent variables, i.e., social media marketing and consumer
buying behaviours are linked with each other. The research report also provided an
explanation about the data collection and analysis procedures, which further maintained the
validity and efficiency of the research.

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BUSINESS RESEARCH
Table of Contents
Introduction................................................................................................................................3
Research Background.............................................................................................................3
Research rationale..................................................................................................................3
Research aim..........................................................................................................................4
Research objectives................................................................................................................4
Research questions.................................................................................................................4
Literature review........................................................................................................................4
Social media marketing..........................................................................................................5
Consumer buying behaviours.................................................................................................5
Impact of social media marketing on the consumer buying behaviours................................5
Research methods.......................................................................................................................6
Recommendations......................................................................................................................6
Conclusion..................................................................................................................................7
Appendices...............................................................................................................................10
Appendix 1...........................................................................................................................10
Team charter.....................................................................................................................10

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BUSINESS RESEARCH
Introduction
The research is done for the purpose of assessing the impact of social media
marketing on the way by which the consumers’ buying behaviours are influenced considering
the business organisation named Myer in Australia. With the growing numbers of social
media users, the marketers have also aimed at implementing the right social media marketing
strategies for the purpose of enhancing the marketing communications efficiency as well as
reach out to the wider group of audiences for influencing their purchasing behaviours largely
too (Tauten and Solomon 2017).
Research Background
The social media marketing not only allows for growing the numbers of customers
data by day but also enables using the marketing communication strategies for determining
their needs and preferences quite effectively. The marketing of the products with the
engagement of social media platforms can help to estimate the products, make
recommendations for managing contact with the customers much comprehensively,
furthermore share the information related to the purchases with the help of social media.
Research rationale
The rationale of the research illustrates the research problem, which can be the poor
brand exposure, lack of marketing activities to reach the customers properly and also lesser
sales generation (Ashley and Tauten 2015). To make sure that the marketing activities get a
major boost, Myer needs to implement the social media marketing activities for ensuring that
more customers are reached to and greater brand awareness is created among the customers
for influencing their buying behaviours largely.