Importance of Social Media - Doc
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Added on 2020-11-23
Importance of Social Media - Doc
Added on 2020-11-23
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Research Project
Table of ContentsCHAPTER 1: INTRODUCTION ...................................................................................................1Research Aim..............................................................................................................................1Research Objectives....................................................................................................................1Research Questions.....................................................................................................................2Timescale....................................................................................................................................2CHAPTER 2: LITERATURE REVIEW.........................................................................................3Concept of social media..............................................................................................................4Importance of social media for Austin Fraser in connecting with customers............................4Issues which can be faced by Austin Fraser while implementing social media in theiroperational activities...................................................................................................................5CHAPTER 3: RESEARCH METHODOLOGY.............................................................................5Types of investigation.................................................................................................................6Research Philosophy...................................................................................................................6Research Approach ....................................................................................................................6Research Strategy........................................................................................................................7Research Design .........................................................................................................................7Data collection............................................................................................................................7Sampling.....................................................................................................................................8CHAPTER 4: DATA COLLECTION ............................................................................................8CHAPTER 5: CONCLUSION AND RECOMMENDATION.....................................................21Conclusion.................................................................................................................................21Recommendation.......................................................................................................................22CHAPTER 6: REFLECTION .......................................................................................................22REFERENCES..............................................................................................................................24.......................................................................................................................................................25
TITLE: “To determine the impact of social media in connecting with customers. A case studyon Austin Fraser.”CHAPTER 1: INTRODUCTIONNow a day's ever people use social media to connect with each other. It provide platformwherein number of people are connect and share their views to another. In organizationalcontext, social media consider as a marketing tool by which organization promote their productsin market place with the aim of attaining higher success. With the use of social media, companyeasily communicate with their potential customers to provide them necessary informationtowards towards its services. This may help in building positive relationship with customers.Mainly, it includes different platform such as Facebook, Twitter,Instagram and many more. Allthese are help in providing direction to the company in connecting with consumers (Hajli, 2014).It help in inviting large number of customers towards its offerings and at the same time alsoinfluence them to consume its products. This is the main reason that company easily increasetheir profitability level and capture larger market share from its rivals. Present research is basedin Austin Fraser, is recruitment consultants matching people with jobs in technology. Companyuse social media with the aim of connecting with their customers. Research cover its aims andobjectives which help investigator to attain positive outcomes. Along with this, research methodsare also mentioned in this research in order to gather relevant data and information towards theresearch topic. Research Aim“To determine the impact of social media in connecting with customers. A case studyon Austin Fraser.”Research ObjectivesTo determine the main concept of social media.To identify the importance of social media for Austin Fraser in connecting withcustomers.To evaluate the major issues which can be face by Austin Fraser at the time ofimplementing social media in their operational activities.Research QuestionsWhat is the main concept of social media?1
What is the importance of social media for Austin Fraser in connecting with customers?What are the major issues which can be faced by Austin Fraser while implementingsocial media in their operational activities?TimescaleThis section play a significant role in undertaking research activities in systematicmanner. Mainly, it is related with completing research activities in allotted time frame byreducing the chances of arising any kind of issues and obstacles. Under this, all the activities areset on the basis of specified time frame through which researcher can easily execute is task andattain positive and reliable results (Hall-Phillips and et. al., 2016). With the assistance of this,research maker attain positive outcomes within the research. In this, Gantt chart is also consideras an important graphical representation which consist various activities along particular timeframe. It directly contribute in attaining minimizing the risk factor within the research. 2
CHAPTER 2: LITERATURE REVIEWThis section is also known as narrative review which is type of review articles that isrelated with current knowledge about the particular topic. By using this section, researcher makergather theoretical information that may aid in analysing the actual finding of the research.Mainly it includes substantive findings, theoretical and methodological contributions to aspecified topic which aid in gathering the relevant information. This section is related with3
secondary sources in which all the data and information are collected from books, journals,articles, magazines and many more. These type of information is already published in differentsources and also related with different authors point of views who has enough experience withinthe research topic. By this investigator can take right decision and draw valid conclusion. Concept of social mediaAccording to Hinz, Schulze and Takac, (2014), social media is computer basedtechnology that help in sharing ideas, thoughts and information by building of virtual networks.Mainly, it is consider as a marketing tool which help in engaging customers towards companyproducts and services. By using this, company evaluate customers needs, wants and values whichmay contribute in increasing strong customers base. This will directly contribute in making brandimage of the company more popular by creating awareness. Through social networking sites,business organization keep in touch with individuals which may aid in making them aware aboutthe company services. Along with this, it is a powerful way of business to reach their customers.It includes different social platform such as Facebook, Twitter, Instagram and many more. Allthese are directly contribute in connecting with large number of customers this will positivelyimpact on overall performance of the company at market place. Apart from this, it also aid increating as well as sharing content in order to attain marketing goals and objectives which mayaid in establishing competitive brand image at market place. Importance of social media for Austin Fraser in connecting with customersAccording to Nelson, (2018), Social media is an important consideration for businessorganization to share relationship with potential customers. Mainly, it is a concept through whichcompany communicate with their customers and create awareness in customers mind. With theassistance of this, organization easily reach their target customers and attain make strongcustomers base. In this context there are some importance of social media for Austin Fraser areas follows:Easy to engage with customers: Social media is a communication tool by which companydirectly connect with their customers by communication. By this company and customersboth are share their views towards the offerings in order to increase satisfaction andperformance level as well. As it directly contribute in increasing profitability level of thecompany at market place. 4
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