A Study of Social Networking Sites
Added on 2020-07-22
12 Pages4312 Words75 Views
|
|
|
BUSINESS RESEARCH
Table of ContentsINTRODUCTION...........................................................................................................................1Project Objectives............................................................................................................................1Project Scope...................................................................................................................................2Literature Review.............................................................................................................................3To determine the advantages of utilising social network by Billabong in their operations........3To analyse the importance of social media tools for enhancing overall profitability and marketshares...........................................................................................................................................4To determine the relationship between social media tools with growth and development oforganisation.................................................................................................................................5To determine the major limitations of using social media tools.................................................6CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
INTRODUCTIONAfter the evolution of internet technology in the year 1960s, the whole system ofcommunicating with other. Earlier people use to travel a lot for selling their commodities thatwas traditional style of marketing but now company has optimise new trends which areaccording to the market situations (Rennie and Morrison, 2013). Companies are using latest toolsand technologies for interacting with other people. Social networking is a kind of webapplication that are used by many people so as to connect with other individuals who share thesame personality, activities or background. Therefore, social networking provide its servicesthrough internet. As compared to earlier times now connecting with people at different places ismuch easier. The purpose of conducting this research is to know the advantages of socialnetworking in an organisation for operating their business in an effective manner. Therefore, thisprocess is adopted by most of the organisation so that internal and external communication canbe maintained. LinkedIn is the popular sites that is used for interacting with other firms.Henceforth, social networking sites has become the game changer for every organisation. Thereport will throw on the advantages that can be gained by the organisation for businessoperations. Apart from this, various tools and technologies adopted by most of the companies inorder to accomplish their task in an effective manner. Relationship between social media toolswith growth and development of a firm is included in this report. Although there are manylimitations that arises in social networking while performing the task in an effective manner. Project ObjectivesAim: To determine the advantages and limitations of utilising social networking inenhancing growth and development of organisation – A case study on Billabong Objective:To determine the advantages of utilising social network by Billabong in their operationsTo analyse the importance of social media tools for enhancing overall profitability andmarket shares.To determine the relationship between social media tools with growth and developmentof organisationTo determine the major limitations of using social media tools.1
Project ScopeIn today's market social media play vital role in enhancing the overall growth of thecompany at market place. By this firm invite larger number of customers towards its productsand services which may leads in improving the overall performance of the company. Basicallythe main aim of using social networking is to develop competitive growth and at the same timealso capture customers attention towards the company products and services. With the help ofthis firm improve their brand image and create strong customers base (Durkin, McGowan andMcKeown, 2013). Along with this, by using social networking company enhance their brandimage in front of customers which may leads in attaining better success at market place.Basically social networking consider as an important tool for every business organization inorder to enhance their performance level. It provide better support in which company improvetheir performance level by delivering quality services to its customers. In this context there aresome main advantage and disadvantages of utilising social networking. This can be understoodby following points:Advantages:Brand awareness: By using social networking company easily promote their serviceswhich may leads in creating brand awareness in most effective manner. With the help ofthis company grab customers attention by enhancing their brand image.Brand reputation: It is also an important advantage of using social networking, by thiscompany enhance their brand image in front of market and also provide better services asper customers needs and wants. With the help of this, firm develop their brand reputationat market place which invite number of customers towards its products and services. Limitations:Ineffective use: Some time social networking can be used in negative manner whichnegatively affect the overall brand image of the company. By this customers define theirnegative aspect which may reduce the profitability level of the company (Scott, 2017).Time consuming: Utilisation of social media take lots of time which negatively affect thebusiness performance because some time company fails in providing quality services toits customers as per their needs.2
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents