Importance of Segmentation, Targeting and Positioning in Strategic Marketing

Running Head: STRATEGIC MARKETING
STRATEGIC MARKETING
NAME OF THE STUDENT
NAME OF THE UNIVERSITY
AUTHOR’S NOTE

1STRATEGIC MARKETING
EXECUTIVE SUMMARY
The purpose of this report is to assess the importance of the Segmentation, Targeting and the
Positioning (STP) of the organization. These features enable the organization to plan and
evaluate the market and the different trends and tastes and preferences of the organization. The
STP feature enables the organization to assess the requirements of the people so that the
changing demands and the needs of the people can be evaluated in a much better way. The STP
feature of the organization also concentrates the resources of the organization so that the efforts
or the organization is channelized to attract the customers and make the customers loyal to the
organization. The organization also manages to attract more customers by effectively
implementing the Segmentation, Targeting and the Positioning of the different market strategies.
These strategies if implemented in the correct way enable the organization to effectively manage
the organization’s goals and requirements. The report analyzes and reviews the different
literature available on the aspects of the Segmentation, Targeting and the Positioning of the
Organization. The report also analyzes the functioning of three organizations, which have
effectively and efficiently utilized the STP feature.

2STRATEGIC MARKETING
Table of Contents
INTRODUCTION...........................................................................................................................3
LITERATURE REVIEW................................................................................................................4
1. Increases Sales.........................................................................................................................4
2. Bringing in New Customers.....................................................................................................5
3. Introduce a new product or service..........................................................................................6
RECOMMNEDATIONS...............................................................................................................11
CONCLUSION..............................................................................................................................12
REFERENCE................................................................................................................................13

3STRATEGIC MARKETING
INTRODUCTION
The Segmentation, Targeting and the Positioning (STP) aspects of the organization
enables it to focus its energy and resources towards serving a specific customer base or client.
The basic point behind the Segmentation, Targeting and the Positioning (STP) aspect of the
organization is that the organization cannot cater to the needs and demands of all the customers
in the world. Therefore, it is extremely important that the organization does a market survey and
selects the customers to whom it will focus upon and how it will serve those customers in the
long run. The overall aspect of the Segmentation, Targeting and the Positioning (STP) feature is
that the
Strategic marketing is that aspect of marketing which helps in the overall management of
the marketing skills. The most important feature of the Segmentation, Targeting and Positioning
(STP) of the organization is to survey the market thoroughly before formulating any plans or
objectives. The plans, which are formulated after surveying the markets, are done based on the
Segmentation, Targeting and the Positioning (STP) feature of the Strategic Marketing Plan. The
STP feature also enables the organization to streamline its energy and focus upon a selective
group of customers and clients rather than targeting the impossible objective of attracting the
majority of the customers. The effective implementation of the STP enables the organization to
plan efficiently and effectively in terms of the plans, which are to be implemented. The minute
detailing of the market is done only after the proper implementation of the STP feature. This
leads to the aspect of the company making plans regarding the Segmentation, Targeting and the
Positioning of the policies, which are going to be implemented. The current report analyses the
Segmentation, Targeting and the Positioning of the Strategic Marketing Plan of the Organization.