Importance of Strategic Management in Apple Plc Company

Strategic Management
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Executive summary
This report sheds light on the importance of strategic management in an organisation. The
chosen organisation for this report is Apple Plc Company. This report discusses different
theories of strategic management that will help the chosen organisation to generate better
business operations. This report also sheds light on the problems faced by Apple Plc Company
and provides a recovery plan as well as a risk management plan that will help the company
recover from the problems.
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Table of Contents
1.0 Introduction................................................................................................................................4
2.0 Critical Analysis........................................................................................................................4
2.1 Comparison of Theory and practice......................................................................................4
2.2 Case Study Approach............................................................................................................7
2.3 Recovery Plan......................................................................................................................10
2.4 Risk Management Strategy..................................................................................................12
3.0 Conclusion...............................................................................................................................14
Reference List................................................................................................................................15
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1.0 Introduction
In the present business context of the world, it is very important for companies to use strategies
that will help business to manage better operations and function properly. Strategic management
plan involves betterment of organisation as well as ensure proper objectives within the
organisation. This report discusses the importance of strategic management and highlights few
theories that can help a company generate better revenues.
2.0 Critical Analysis
2.1 Comparison of Theory and practice
There are various theories that consists of strategic management, those theories helps in
identifying the strategies that Apple Plc Company needs to incorporate for improvement of their
business operations.
The first identified theory will help Apple is the SWOT analysis. It will be easier for the
company to acknowledge their strength, weaknesses as well as shed light on the present
opportunities and threats of the company (Yuan, H., 2013). This theory eventually helps an
organisation to improve their proficiency.
Strength:
 Efficient brand image
 The margin of profit is very high
 Apple often undergoes innovative
process in order to influence more
customers
 Capable of bring up new products in
the market.
 Competitors are not effective to take
away Apple Plc’s market
Weakness:
 The distribution network of Apple is
not very expanded due to the
exclusiveness in their products
 Due to high price, Apple is only able to
catch the interest of certain customers
who can afford their products
 Due to high range, the company sales
exists only in high end markets
 Limitation in the company’s pricing
strategy is a burning weakness.
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