Importance of Urban Tourism
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Added on 2020-12-09
Importance of Urban Tourism
Added on 2020-12-09
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Urban Tourism
Table of ContentsCHAPTER 1: INTRODUCTION....................................................................................................11.1 Overview of research........................................................................................................11.2 Background of research....................................................................................................11.3 Rationale of Research.......................................................................................................31.4 Research Aim...................................................................................................................31.5 Research Objectives.........................................................................................................31.6 Research Questions..........................................................................................................4CHAPTER 2: LITERATURE REVIEW.........................................................................................52.1 Concept of urban tourism.................................................................................................52.2 Importance of urban tourism and its impact on customers satisfaction in London.........52.3 Impact of urban tourism on growth and development of London City............................6CHAPTER 3: RESEARCH METHODOLOGY.............................................................................8Type of Investigation..............................................................................................................8Research Design.....................................................................................................................8Research Philosophy..............................................................................................................8Research approach..................................................................................................................8Data sampling.........................................................................................................................9Ethical consideration..............................................................................................................9CHAPTER 4: DATA ANALYSIS ...............................................................................................10CHAPTER 5: CONCLUSION AND RECOMMENDATION.....................................................205.1 Conclusion......................................................................................................................205.2 Recommendation............................................................................................................20REFERENCES..............................................................................................................................21
TITLE:To determine the development of urban tourism and its influence on customerssatisfaction. A case study on IMPERIAL WAR MUSEUM LONDON.CHAPTER 1: INTRODUCTION1.1 Overview of researchTourism is necessary part of an economy for several countries because it can bring theeconomic advantages such as development of areas, provide employment etc. The tourismdevelops positive affect on development of destination, unplanned and uncontrolled developmentmay responsible for negative affect on attraction places (Hooper-Greenhill, 2013). It plays animportant role in an economy of local city. It not only support economy but also responsible forthe socio- culture affects on persons. The tourism tries to develop better employment relatedopportunities as it impacts on the cultural and social relation among people from various parts inall over the world. It does not give only opportunities to explore the new place but also provide abreak from daily life. In the urban tourism it includes social economic and environmentalapplications which helps in attracting more tourists. In last years, with growth of tourism sector,tourism as necessary function of the cities that is more valued through city administration. SouthBank is a commercial and entertainment district in the Central London. At the time of MiddleAges, South Bank developed as place of entertainment outside formal regulation of London Cityon north bank as it involved prostitution, bear- baiting and theatres. By 18th century, there wasmore genteel entertainment of pleasure gardens has been situated. There was shift in use whenLondon County Council needs new Country Hall that was built among the 1917 and 1922 onsouth bank near the North Lambeth's Lower Marsh. Role of museums in developing the urbantourism is to be researched with the special attention to constructs motivation of tourists and addsome possible value of “museumpark”. Under this, tourists were help in context to determinemotivation (Smith, 2012). Tourism marketers and urban authorities, behaviour patterns andmotivation of the museum tourists provide the interesting clues at the time of producingattractive urban tourism goods and services. 1.2 Background of researchUrban tourism is a part of tourism that depends on the agrarians with the touristic relatedactivities. The visitors enjoy those areas which has characteristics of the urban. Role of museumsin the growing urban tourism is to be investigated with special attention to motivation that1
constructs of tourists and also added value to “museum-park”. There are many people which liketo see the museums. In 19th century, an industrialisation brought arrival of entertainment sectorand urbanisation previously seen. In order to develop the South Bank to urban, government had£12 million budget, spent on across country. There was vast majority dedicated to constructionof various new buildings which prepared South Bank. Government conducted the differentprogrammed which can have entertained the visitors. In to 1960s, development of areascontinued with focus on newest architecture trend (Kavoura and Bitsani, 2013). In this presenttime period, probably included most iconic attention on South Bank, arrival of London Eyemarked celebration of new millennium. Slowly slowly, South Bank incorporated the additionalcinemas and also world class Television which aids in increasing reputation of South Bank. Nowin this present time period, London is a successful city. City refers to a place where large numberof people live with better facilities such as utilities, housing, communication, sanitation,transportation etc. The spending power of every tourist is different from the each other. On theaverage overseas, tourists of other countries can spend 110 British pounds which is more thandomestic visitors (Ashby and Johnson, 2013). If the destination will according to demand ofvisitors, then in this case they will be satisfied from the services. At the time of visiting if touristwill be attracted towards the destination place then it will help in satisfying them. For many people, tourism is an effective method of fulfilling psychological needs likeperforming the leisure activities, competition, capabilities, travelling etc. The visitors motivationis to be seen through several years by understanding their decision making behaviour (Sainz,2012). It is regarded as international integrating network of cultural and biological forces whichprovides direction and value to the travel experience, selection and behaviour. In London city,more attraction places are Coca-Cola London Eye, Sea Life London, British museum etc. In allover the world, London is one of the popular tourist destination and around 30 million touristsfrom the other countries used to visit its place every year. Many people travel from one countryto another in all over the world to admire the several impressive monuments of London. Touristsare of different types such as Adventure, Religious, Leisure, Cultural etc. The purpose oftravelling of every person varies. Under this, the market segmentation of tourism is divided onthe basis of demographic, and geographic. Marketing mix is considered as a tool that a companyuses to pursue the targeting aims of marketing . There are four different components included inthe marketing mix product, price, place and promotion. Under the product, travel company2
should provide all the necessary facilities to visitors so that they can travel without any issue.Tourists want travelling packages as well as services on reasonable cost. It is necessary that thetourist destinations should be according to the demands and needs of visitors so that they aresatisfied (Bryce, Gorman and Baxter, 2013). In order to aware people about the destinationplaces, government use different methods such as websites, print media, social media etc. 1.3 Rationale of ResearchThe main purpose behind conducting this research is to know about the development ofurban tourism and its influence on customers satisfaction. The satisfaction level of consumers isnecessary for development and growth of the tourism sector. City marketing refers to a techniqueof promoting the city with main objective is to encourage the activities through which minds oftourists can be attracted. It is helpful in changing perceptions of externals about the city whichfurther encourage tourism, enable the business relocation etc. Before urbanisation, South Bankarea was not famous and people do not like to visit that place but after develop the manyattractive buildings, travel places etc. Many people take interest to travel South Bank (Vale,2014). It helps in increasing the number of visitors. From last five years, there has been manychanges taking place at South Bank which increases its effectiveness. It includes development ofmarketplace and its infrastructure which helps in assisting people to visit this place. This markethas generated potential where new food vendors can open their restaurants and earn an effectiveprofitability. Along with this, in terms of infrastructure, there has an accessibility of BoroughHigh Street in South Bank due to heavy efforts of new glass-fronted section. Restaurants andcafes offer a wide variety of rich continental food to customers on affordable price rates (Isaacand Budryte-Ausiejiene, 2015). Moreover, many traders have opened outlet in marketplace ofSouth Bank where a tourists can find old and traditional fashioned clothes also. 1.4 Research AimTo determine the development of urban tourism and its influence on customerssatisfaction. A case study on IMPERIAL WAR MUSEUM LONDON.1.5 Research ObjectivesTo analyse the concept of urban tourism. To Identify the importance of urban tourism and its impact on customers satisfaction inLondon. 3
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