Marketing Research: Importance of Research Process and Questionnaire Preparation

MARKETING RESEARCH

Table Of Contents

Research process
Figure: 1: Research process
(Source: Barkan, Bintliff and Whisner, 2015)
The presentation of research process withholds an important aspect, that must be considered
before preparing any research work (Taylor, 2017). Justification of research reports can be
properly evaluated by understanding the steps that are to be implemented in order to complete
a research project with fruitful result. The importance of research project does not only vitrify
the fulfilment or achievement of desired outcome but also justify the requirement for
considering the project work topic in the very beginning. One must be using research process
in authentic step so that all the objective and the factors are concluded within the research
work resulting in a fruitful ending (Birkland, 2015).
To complete the research work within proper time and place a specified one must be efficient
enough to justify and identify Research topic. With proper understanding of the research
topic will have a specific knowledge and the boundary to consider while preparing the
objective that are to be considered for getting the result out from the society (Sekaran and
Bougie, 2016). After identification a proper justification is always required in order to
engross the readers as well as the person who will be checking the research work. It is to

believe that the topic chosen is quite in response to the recent issues and the research work
will be preparing every evidential process to find out the actual answer.
After proper justification of the topic selected there will be preparation of literature review.
The preparation of literature review justifies related theory information and other PDF along
with general articles (McNabb, 2015). The preparation of this segment will evaluate
information that can be collected regarding the topic and it also has an important aspect
related to the preparation of the whole research project and questionnaire that will be made in
future terms.
After preparation of literature review the specification of research purpose is an important
segment. With the specification of the research purpose everybody along with the researcher
and readers will understand the reason behind the research work is being made.
The consideration of the specific research purpose will lead to watch collection of data.
Collection of data is an important aspect for every research work because it determines how
the answer will be achieved regarding the topic selected (Zsambok, 2014). For the collection
of data researcher may use both primary and secondary format. For primary format he may
contribute by taking interview questions to the top level management of any department
selected or he may go for a survey by providing questionnaire through closed ended
questions. In format of secondary research work researcher can find out important aspect
information related to the topic through are the general article other research work, PDF and
other online sources (Hart, 2018)
After collecting the data the path come is data analysis and interpretation. With proper
interpretation and analysis of the collected data in the previous section will be able to justify
the topic selected and understand the views and ideas of the customers who are being
undertaken for the research work as sample size. A proper evaluation and analysis of data
would result in clarifying every doubt and help in understanding very recent case scenario
keeping in mind the objective taken into consideration for preparation of research work
(Benelli, 2015).
A summary is important to recapitulate every aspect that has been gathered in order to make
sure the research is successful. With proper summarisation and conclusion made the
researcher provide his own view regarding the completion of the research work and the
answer that has been gathered with the collection of data as well as interpretation of those
(Stewart et al. 2015).