Importing Winter Jackets to Germany and Netherlands for Exporting Winter Jackets

Running head: INITIAL PROPOSAL FOR FOREIGN TRADE
INITIAL PROPOSAL FOR FOREIGN TRADE
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1INITIAL PROPOSAL FOR FOREIGN TRADE
Problem Statement
The aim of undertaking the research is to assess the market of Germany and Netherlands for
exporting winter jackets to one of the nation from Canada.
Objectives
 To assess the consumer demographics in Germany and Netherlands
 To identify the wholesalers and distributors in Germany and Netherlands
 To differentiate between the legal and regulatory barriers that might be faced by Canada
while exporting winter jackets to Germany and Netherlands
 To examine the market entry strategy that might be utilized by Canada for exporting
winter jackets to Germany and Netherlands respectively
Proposed Solution
Germany holds a free trade agreement with Canada as per the CETA (Comprehensive
Economic and Trade Agreement) (Ebert, 2017). The imposition of the trade agreement has
helped Canada in maximizing the trade exports with Germany. On the other hand, the growth of
Germany’s GDP by 1.5 % computed in the year 2018 has helped Canada in boosting the export
activities (Bernasconi-Osterwalder, 2013). The findings of the research will help in identifying
the potentiality of German markets over Netherlands for successful expansion of Canada in a
market. On the other hand, the examination of the different regulations and trade barriers in
Germany will support the objective of a Canadian organization while undertaking expansion in
the German markets over Netherlands. The research will recognize the competition that might be
faced by a Canadian firm while expanding in the German economy and differentiate its entry