Improving Services at The Venue Restaurant for Conestoga Students Inc.

PROFESSIONAL WRITING- THE VENUE
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P.O Box 1234
Kitchener, Ontario
August 13, 2018
Lee Beatty
Presidents
Conestoga Students Inc.
Dear Lee Beatty,
The report that is attached with the report is mainly investigating different types of facilities
offered by the venue along with that the issue faced by the organisation and opportunity
available to the organisation.
It has been observed that in the present time the venue restaurant is facing issues because of
the lesser number of customers because the students prefer other restaurants over the
restaurant that is situated on the campus. Along with that, students do not prefer to consume
different drinks and do not like to attend events in their events that are creating colossal
profitability related issues to the organisation. Therefore, I believed that the venue needs to
change their strategy so that they can generate more level of attraction among students than
other restaurants.
Along with conducting primary research, I have also done a literature review on the factors
that can create more level of attraction among customers.
Please let me know if you want to see the answer to any question. You can contact me in
[e-mail]
Yours’ sincerely,
XXX
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Executive summary
In this era of competition, different restaurant business can attract some customers by
offering proper food to the customers as per the need and offering value for money to the
customers. This research conducts active research on the internet for the collection of the
secondary data. For eth collection of the primary data, I have surveyed 69 numbers of
students to understand their point of view regarding the venue restaurants.
From the research, it has been observed that most of the students prefer cheaper but high-
quality food, but most of the students do not prefer to consume an alcoholic drink in the
campus. Along with that, they also do not attend any event in their school; therefore, for
attracting more number of students to the organisation, it is necessary for the company in
offering some non-alcoholic drink, and they need to develop their menu by considering the
need of students so that the restaurant can achieve colossal profitability.
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Table of Contents
Introduction:...............................................................................................................................5
Background:...........................................................................................................................5
Objective:...............................................................................................................................5
Rationale:...............................................................................................................................5
Methodology:.........................................................................................................................5
Research findings:......................................................................................................................5
Literature review:...................................................................................................................6
The opinion of the students:...................................................................................................7
Conclusions:.............................................................................................................................16
Reference list:...........................................................................................................................18
Appendix 1:..............................................................................................................................19
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Introduction:
Background:
The Conestoga students Inc refers to the student's associations in the Conestoga College that
adequately represents the students. It has been observed that every year, the executive
members of CSI are elected from the body of students. Therefore, in that case, the presidents
of the CSI that Lee Beatty is the primary client for this report.
Lee Beatty wants to develop a better service for the students so that he can be re-elected. For
this purposes, Lee Beatty wants that the restaurant and bar that has been opened in the
campus for students named The Venue can offer better drinks, food as well as entertainment
to the students with more efficiencies so that students can be satisfied. A better analysis of the
restaurant and bar can help the restaurant in improving some particular services with the help
of which a better service can be developed in the venue.
Objective:
This report is associated with researching the insight of students regarding The Venue
restaurant along with that it also associated with identifying different types of issues as well
as opportunities to understand how the restaurant can provide better services to students.
Rationale:
Investigating the preferences of the students regarding the restaurant is effectual for the
restaurant to make a better decision regarding the type of the services that can be developed
to improve the facilities for the students.
Methodology:
For the collection of the information to develop this research report, the secondary data has
been collected by conducting active research on the internet and then receiving the data from
the published books, journals as well as a different webpage. On the other hand, for the
collection of the primary data, the researcher has collected the information from 69 students
of Conestoga College by surveying to develop a better understanding regarding the facilities
provided by the restaurant and the issues as well as opportunities that are faced by the
restaurant.
Research findings:
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Literature review:
Different factors that attract customers to a restaurant:
Developing the infrastructure of a restaurant is not the only fact that creates success for the
restaurant, but along with that, different others factors are there that create a better success of
restaurants. Various elements that shape the success of a restaurant are describing below:
Good food is one of the factors that make people more attracted towards a restaurant.
Therefore, a better quality of food needs to be developed to attract customers. Along with
offering quality food, it is also necessary for forming an attractive pricing strategy that can
attract more number of customers (Ramanathan and Ramanathan, 2016). In attracting
customers, offering value for money to the customers is essential for a restaurant to attract
some customers.
For attracting customers towards a restaurant, a restaurant needs to offer the highest level of
discounts that can attract more number of customers. Providing some extra incentives to the
customers is necessary to create a loyal set of customers (Ramanathan and Ramanathan,
2016).
For attracting more number of customers, it is necessary for embracing more significant
events. It has been observed that offering different more significant events always drawn
customers because it can provide them with an extra opportunity to spend time in those
events.
For attracting more number of customers, it is necessary for improving the operation so that it
can help the customers in sometimes saving (Olise et al. 2015). Along with that, arranging
free Wi-Fi for the customers always attracts customers towards any restaurants because it
helps them to complete their necessary tasks’ that are internet based.
For attracting more number of customers, it is necessary for developing a better promotional
strategy to attract more number of customers. At first, it is essential for understanding the
need of customers with the help of a proper audit and then it is necessary for developing
products as per the requirement of the customers. Along with that, it is also required for a
restaurant in developing an interactive social media marketing strategy and offering different
discounts to attract more number of customers.
Reasons behind issues in a restaurant:
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