logo

Increase Customer Satisfaction

   

Added on  2020-01-07

8 Pages2281 Words144 Views
Dissertation 1
Increase Customer Satisfaction_1
TABLE OF CONTENTSTitle: ................................................................................................................................................3Aim .............................................................................................................................................3Objectives ...................................................................................................................................3B rationale of the selected topic.......................................................................................................3C Proposed literature review ...........................................................................................................3Importance of customer satisfaction ...........................................................................................3Factors which influence the decision making of customers .......................................................4Strategies for attaining higher degree of customer satisfaction ..................................................5D Detailed methodology .................................................................................................................5E. Gantt chart ..................................................................................................................................7REFERENCES................................................................................................................................82
Increase Customer Satisfaction_2
TITLE: “To identify the factors affecting customer satisfaction in catering industry ” – A study on Foodby Dish, UK (Food by Dish, 2016).Aim “To identify the factors affecting customer satisfaction in catering industry ” – A study on Foodby Dish, UKObjectives To determine the importance of customer satisfaction in modern eraTo determine factors affecting buying behavior and satisfaction level of people in the marketTo recommended the way through which Food by Dish, UK can enhance the degree of itscustomer satisfaction B RATIONALE OF THE SELECTED TOPICIn the modern era, acquiring higher degree of customer satisfaction has become one ofthe most crucial aspects for companies. Furthermore, it is required by companies to focus indelivering satisfactory products and services to customers in order to acquire higher degree ofsatisfaction. Over the last few years, the competition among catering service provider in UK hasbecome highly intense and this has created several kinds of obstacles in increasing sales andprofits of companies (Cesarotti and Spada, 2009). The main reason or rationale behind carryingout the present research is to identify the major factors which affect satisfaction level of peoplein the market. This study will help the selected business enterprise to identify and focus on keyareas through which higher degree of customer satisfaction can be gained. Another reason behindconducting the present research is that it will assist in getting aware of the key strategies whichcan be used by Food by Dish to enhance its degree of customer satisfaction. C PROPOSED LITERATURE REVIEW Importance of customer satisfaction As per the view of Bennett and Thiele (2004) Customer satisfaction can be defined as thedegree or level to which products and services of a company meet the demand of people in themarket. In the modern era, customers are being made avalaiable with wide range of options andalternatives avalaiable to choose from. This means that if they are not satisfied by the product3
Increase Customer Satisfaction_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Quality Management in Business
|20
|5987
|391

Quality Management in Business Introduction 3 Task 13 1.13 1.24 1.35 1.47 TASK 28 2.18 2.29 2.31 2.47 1.47 TASK 28 2.18 2.29 2.29 2.31 2.411
|21
|7327
|387

Integration of hospitality provision in travel & tourism sectors
|16
|5359
|292

Project Report on Coffee Vile
|9
|2662
|60

International Business Strategy for Connect Catering Services
|14
|3850
|428

Report on Concept of Employee Motivation
|13
|4514
|130