Individuals tend to believe and accept knowledge about a subject if thereis evidenceto back the information. This leads to people researching and learning about that particular subject till they are satisfied with the resulting evidence. Research is the increase of one’s knowledge and understanding, confirming and reaffirming of a particular subject and also finding new ideas to solutions(Bernard, (2012)). The objective of a research is to come up with new or modifying existing ideas that help an individual in solving problems. Importance of research is to be applied in businesses, help in solving various problems and in theprovisionof basic knowledge and skills thatenablebusinesses to meet its challenges and also help in decision making(Abilock, (2010)). Undergraduate Students should be encouraged to learn and participate in business research methods and research proposals. This strengthens their future foundation when they write their thesis during their masters which is a requirement to pass that stage. They should be guided by their respective lecturers while conducting theseresearchersand should not shy away from understanding the research processes and methods used during this process. The learning experience has helped me as a student to understand more the need to conduct researches and how to apply the ideas in real life experiences. As an undergraduate student, I am required to come up with a business project and by learning research methodology, I will be able to conduct research and complete the project. It will help while searching for a proposal during my project writing. This will not only help in theunderstandingof the unit but also my course as a whole. I will be able to complete the program in the required time as required. Learning research methodology will help me in applying my ability to conduct a Name:3of7
written form of scientific study, evaluate the finding and utilize them in my career in future and also in daily life in general. During the research period, it is possible to come up with ideologies thatmayassist in future and may also benefit the society as a whole(Creswell, 2013). The aim of learning research methodology course is to gain basic knowledge in and research methods. First, thestudentis taken through the process of creation of knowledge and emphasizing on producing scientific knowledge. Most important elementsaretheideology,problemformulations,approachesandmethodof collecting data and analyzing it. Research designs and strategies are discussed and method for data collection and sampling are also discussed, based on the availability of information needed by the student. This course focuses on developing student’s ability to gather information and use this data in appropriate ways, evaluating of that information according to the relevant criteria’s(Zikmund, (2012)). during the learning period, I was able to participate in theresearchprocess. Students were required to come up with business proposals that were to help in the researchprocess.Thiswasaprocessitselfwherestudentswererequiredto brainstorm ideas and problems that may find solutions to in real life situations. We were grouped in fours and each group had to have a different idea from the rest. After the proposals, student research deeper on the topics to ensure they knew of the problem at hand in details. During this process, different methods like qualitative, quantitative andanalyticalresearch designs. Different methods of collection of data were used. Questionnaires were created in order to collect the public opinion from different people, interviews with business owners were conducted to collect information on the businesses and how it is Name:4of7
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relevant in solving of business proposals , students were also able to observe people and how they behave which influenced their decision making while conducting the research, case studies were utilized where more rigorous methods were used and where the problem affected the behavior of individuals in an environment. The businessresearch was useful in the learning process since it challenged us as students to come up with new ideas that may be utilized to benefit the society as a whole and us as individuals. Many students were able to think critically and innovate new ideas that also helped to solve problems that are happening in the community. Students took this process as a challenge and most came up with simple life hacks that may be beneficial to everyone. This brought about new insight in the community and new businesswascreated which also helped in reduction of unemployment. Benefits of a good research is that one fact may be supported by various sources whichgivethe research or assignment the accuracy it requires, there are more viewpointsduring topic research, more facts are used in the final project, student has a larger frame of understanding the topic and knowledge is gained after a short time. Research also helped me to work well and effectively with other team members, improve communication with others and be moreorganizedwhile conducting and writing of the research topics(William, (2015)). Research methodology as a unit has helped me in researching other units which in turn helps me understand them more. This has improved the quality of work and it becomes easier to complete assignments on time.This, in turn,helpme in my grades which have improved tremendously over the course of time. Learning of business research methodology will help me in future career and lifesincemethods Name:5of7
learned will be applied in solving problems in abusinesscareer and enable me to understandoccurrences by researching more on them. It is therefore important for every student to learn this course which will help them in their future careers and in their day-to-day activities. Supervisors should encourage and implement personalized approaches with students to ensure that they fully understand the importance of research and how to conduct one. They should engage them practically and correct them where they go wrong. This will expose students to research activities and they will be able to adopt a researcher’s mindset. Name:6of7
References Abilock, D., (2010). Inquiry evaluation.Knowledge quest,3(38), pp. 34-45. Bernard, H. R. a. B. H. R., (2012).Social Research Methods: Qualitative, quantitative approaches.s.l.:Sage. Bryman, A. a. B. E., (2015).Business Research Methods.(4th edn) ed. UK: Orxford University Press. Creswell, J., 2013.Research design: Quaitative, quantitative and mixed methods approaches.s.l.:Sage Publications. Saunders, M. N., (2011).Research Methods for business students.(5th edn) ed. India: Pearson Education India. Sherri, L. J., (2015).Research Methods and Statistics: Critical Thinking Approach. (5th edn) ed. USA: Cengage. William, T. J. P. &. A. K., (2015).Research Methods.(2nd edn) ed. USA: Cengage. Zikmund, W. G., (2012).Business Research Methods.(9th edn) ed. USA: Cengage. Name:7of7