Increasing Entrepreneurial Spirit at Top Pet Products

DAVIS
STUDENT NAME

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Introduction
An entrepreneur is a person who participates and identifies innovation, opportunities
and initiatives required to be implemented in a business along with behaving proactively to
engage employees for bringing organisational effectiveness. For the same, increasing
entrepreneurial spirit becomes very essential as it boosts organisational culture and drives
entrepreneurs to recognise new and innovative ideas that could transform risks into profits.
With this regard, this paper will focus upon five ideas that can be implemented at Top Pet
Products (TPP) which will increase entrepreneurial spirits among its workforce for creating
an organisational culture that can encourage innovative ideas and initiatives from the
employee’s perspective. Furthermore, this paper will also bring forward an alternative idea
for Top Ten Products after making a close comparison of present market demand in Pet Toys
sector.
Discussion
According to the present condition of TPP, the company requires to implement changes
through innovation and being a CEO of the company, creativity and innovation in its core
operational activity can be recommended since it seems to have stuck since past 20 years. For
the same, managing and developing innovative attributes of new employees as well as the
ones who have been working for the company for more than 10 years is very necessary.
According to Amabile (2012), Componential Model of Organisational creativity can arise
creativity among organisation’s employees after aligning four basic human elements. Three
of them relates to individual knowledge, creative thinking and motivation under which
employees understands that individual efforts can bring forward creative effort and motivates
to solve the issues combinedly. The fourth element relates to external environment where the

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individuals work. This model can even identify numerous ways through which creativity can
be stimulated in the company for making employees undertake work related initiatives.
According to Doran and Ryan (2017), for enabling creativity in organisations, two
types of knowledge is essential in which employees need building their technical expertise
according to present business requirement. Developing such knowledge will act as a solid
foundation through which creativity and innovation can emerge. Secondly, employees must
be aware of market opportunities along with combining previous disparate elements, but in
fresh manner. However, few authors argue that balance between both types of knowledge is
very essential for which Basadur & Gelade (2006) suggests ways through which this balance
can be achieved i.e. through building multidisciplinary teams and work environment. This
second idea can also include exchange of information through different parties and
professionals like designers, researchers and programmers who specialises in making pet toy
related products.
Thirdly, work environment proves significant aspect whenever innovation and
generation of new idea is discussed. In literature, it has been suggested that organisation’s
considering multiple interpositions takes into account every individuals and groups of the
firm along with strategic environment during the time whenever new interventions are been
selected. According to Amabile (2012), effective flow of information in an organisation is
very important. To bring success in TPP and reap utmost profits, supporting creativity and
employee’s idea can prove very beneficial. Supporting work environment in the company
among workers and owners by exchanging feedback and elaboration of unusual ideas will
also help in creating a positive work environment that can provide TPP with effective
organisational culture.