Incremental Innovation Techniques in Construction Industry: A Case Study of Vinci Construction UK

Running head: CREATIVITY AND BUSINESS WEALTH
Creativity and business wealth
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1CREATIVITY AND BUSINESS WEALTH
Incremental innovation can be defined as the process of small and essential
improvements that are done within the existing products and services. The purpose of the
improvement is to bring out efficiency within the user experience. The private business
organizations attempt to implement this innovation with better quality and cost effective products
and services. The aim of the current study is to discuss about eureka moments and its importance
in the context of implementing innovation techniques. The innovation techniques will be
discussed in the context of the construction industry focusing upon the Vinci Construction UK.
Hence, the study will highlight upon the innovation techniques that will be implemented by the
given organization to bring about improvement in the construction industry.
With the demand within the construction industry going up, application of the latest
innovation can help the construction companies to gain significant competitive advantage. The
Vinci Construction of UK is famous for their innovation and creativity within the technological
terms and process. The company has currently 9,000 employees and is famous the skill
development programs. This has helped them to gain make use of the modern technology and
bring about the process of innovation within the construction industry (Vinciconstruction.co.uk,
2018)
The current and the latest innovation process are dependent upon improvement within the
supply chain process. This is essential in the context of dealing with the issues within the
construction industry. It is therefore possible to deal with the issues of sustainability within the
construction industry (Bygballe and Ingemansson 2014). The modern day construction industry
is believed to have the potential to improve with the application of the augmented reality
technology. With the help of the augmented reality technology, it is possible to get the real
picture of the practical world scenario. 3D images and models of the construction projects are

2CREATIVITY AND BUSINESS WEALTH
generated with the help of the augmented reality program. The programming software helps in
setting up the coordination in the augmented reality units that are synced up with the real world
coordination. 3D models are used in the given case, which are needed to improve the overall
design of the building for better levels of sustainability (Reiman et al. 2015). The Vinci
Construction has implemented the technology of smart reality that is considered to be a part of
making use of the real 3D images.
The design of the construction projects with the help of the augmented reality can also
help to deal with better quality of construction that are needed as part of the earthquakes. The
overall design analysis of the building is done with 3D images of the augmented reality.
Murphy et al.(2015), have mentioned about the importance of Building Information
modeling (BIM) that are used in the digital representation of the models within the construction
works. The BIM uses the existing resources within the industry to share important information
related to advanced levels of construction. Similar to the augmented reality, BIM technology can
also help to provide the detailed information through 3D picture representation. The technology
uses the functional characteristics of a facility. This helps them within the process of sharing
essential information related to the resources with the construction projects. The construction
industry is making use of BIM to detect the loopholes that can cause future damage within the
constructional works. With the help of details data that are obtained from the virtual image of
BIM, it is possible to get the details of the final construction work along with that of the
architectural design (Volk et al. 2014).
The innovative technique of BIM has helped to Vinci Construction of UK to make use of
high levels of architectural designs. This is necessary for all advanced styles of international