independent Travel Agencies in London (UK)

Added on - 03 Dec 2019

  • 27

    pages

  • 7754

    words

  • 76

    views

  • 0

    downloads

Showing pages 1 to 6 of 27 pages
The future of independent Travel Agencies in London innext 5 Years
ACKNOWLEDGEMENTIpay my sincere gratitude to my family, colleagues and surely my friends for theircooperation and support throughout this research study. Their support and motivation guided mein this entire dissertation and thus kept me focused. A kind regard to my mentor who directedme at every stage of the research process and thereby corrected me wherever required. He alsoshared his valuable knowledge with me which in turn helped me to gain deep understandingabout the subject. Last by not the least, I would like to thank my professor for giving meopportunity that further developed my academic as well as personal skills.
ABSTRACT.
TABLE OF CONTENTSCHAPTER1- INTRODUCTION........................................................................................................................11.1Overview.........................................................................................................................................11.2Chapter structure..............................................................................................................................11.3Focus and purpose...........................................................................................................................21.4Framework and analysis..................................................................................................................3CHAPTER2- LITERATUREREVIEW...............................................................................................................62.1 Introduction.......................................................................................................................................62.2 UK Travel industry............................................................................................................................62.3 Role of travel agents..........................................................................................................................82.4 Importance of travel agents................................................................................................................92.5 Forces affecting travel industry........................................................................................................102.6 Current trends in UK’s travel market...............................................................................................112.7 Current position of travel agencies..................................................................................................13CHAPTER3 – RESEARCHMETHODOLOGY..................................................................................................163.1 Introduction.....................................................................................................................................163.2 Research Aims and Objectives........................................................................................................163.3 Research questions..........................................................................................................................173.4 Research Approach..........................................................................................................................173.5 Research philosophy........................................................................................................................173.5 Research Design..............................................................................................................................183.6 Research type...................................................................................................................................183.7 Data collection methods...................................................................................................................193.8 Sampling technique.........................................................................................................................193.9 Data Analysis...................................................................................................................................203.10 Validity and Reliability..................................................................................................................203.11 Limitation of Research...................................................................................................................203.12 Ethical Consideration.....................................................................................................................21CHAPTER4 – DATAANALYSISANDFINDINGS..........................................................................................22CHAPTER5 – CONCLUSIONANDRECOMMENDATIONS...............................................................................23CHAPTER6 REFLECTIVESTATEMENT........................................................................................................24REFERENCES..............................................................................................................................................25
CHAPTER1- INTRODUCTION1.1OverviewTravel and tourism is extremely complex and diverse industry. It comprises ofvarious related sector such as airline, hospitality organizations, auto rentals, travel agencies etc.This is basically a service-oriented industry which contributes greatly to economic growth ofnation. The contradicting predictions currently circulating in the travel industry imply that thissector is peculiarly good prototype of the disrupting impact of the latest technology. Internet hasopened bright prospects for the travel agencies to directly target their customers, therebyavoiding the conventional channels of distribution through travel agents. The travel market ofUK is highly competitive (Sheldon, 2004). Moreover, the improvement in global transportinfrastructure, advancement in communication and information technology, elimination of non-tariffs and tariffs barrier has led to significant growth in travel and tourism sector. Though, thecertain independent travel agencies are going through a rough patch. The older service values areincreasingly being termed as inconsistent with the cut price strategies of the bigger tour operatingcompanies as well as online travel agencies (Soo Han and et.al., 2007).Althoughtravelagencies can be categorized on various bases such as according totheir core business activities in business and leisure, moreover global tourism industry hasgrouped them in incoming and outgoing travel agencies (Kracht and Wang, 2010). But thisreport mainly focuses on independent travel agencies in UK.It investigates the latest trends inthe sector and transition of customers from package tours to independent travelling. On contrary,this paper will also provide impact of new technologies on independent travel agencies and howthey are reengineering their operations with the view to maintain the market position in thishighly competitive and complex business environment.1.2Chapter structureThe present paper follows a sequential manner as all the sections are interlinked. Onlyon the completion of one chapter can the following section be proceeded with. Below mentionedare the different chapters of the dissertation:Chapter 1: Introduction– This chapter of the paper gives a glimpse of the topic underconsideration. Apart from this, it also entails a short synopsis of the focus & purpose, framework1
& analysis and the significance of the research. This section will also provide the brief overviewof all the chapter that are included in the report.Chapter 2: Literature Review– This section of the dissertation takes into account the workpresented by other authors and researchers on this topic. It essentially speaks in volume about thefuture of independent travel agencies in London. Different books, magazines, academic journalsand online reference materials have been examined to assemble this section. This chapter holdssubstantial merit as it assists the scholar in comprehending the perspective of other authors anddiscovering a gap in their researches.Chapter 3: Research Methodology– This chapter reflects the various methodologies which havebeen deployed for collating information and examining it. It covers the aims and objectives,research questions, method of data collection, data analysis technique, research approach,research limitation and ethical issues plus considerations. The data has been obtained from bothprimary and secondary sources so as to gain deep knowledge about the topicChapter 4: Data Analysis & Findings– The data which that has been accumulated forconducting primary research is assessed in this chapter. This primarily comprises of theevaluation of outcomes so that conclusions can be drawn from it. Moreover the data that is soobtained from primary sources will be compared with information gathered from varioussecondary sources.Chapter 5: Conclusions & Recommendations– This is the closing part of the paper. It consistsof the various conclusions drawn from the research findings and recommendations are providedthat can be executed to improve the lags.1.3Focus and purposeThe purpose of this study is to examine the importance of travel agencies in UK andto also to analyze their current situation with the changing business environment i.e. change inconsumer behavior, technological advancement, globalization etc (Sigala, 2007). In other words,the impact of these factors on independent travel agencies in UK will be understood. Themainfocus of this report is to investigate the future of independent travel agencies in London and toanalyze the possible competitive solution so as to improve their situation. This aim can beachieved by framing the below mentioned objectives:2
desklib-logo
You’re reading a preview
card-image

To View Complete Document

Become a Desklib Library Member.
Subscribe to our plans

Download This Document