Business Proposal: Authentic Indian Cuisine Restaurant
Added on 2023-06-10
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Running head: BUSINESS PROPOSAL: AUTHENTIC INDIAN CUISINE RESTAURANT
Business Proposal: Authentic Indian Cuisine Restaurant
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Business Proposal: Authentic Indian Cuisine Restaurant
University Name
Student Name
Author Note
1BUSINESS PROPOSAL: AUTHENTIC INDIAN CUISINE RESTAURANT
Living away from one’s hometown can often cause severe problems in one’s life
which include adjustment issues. During this phase, if proper food is available, it lessens the
hardships of daily life. Keeping in mind the thousands of Indians currently settled in the
States, this paper is going to offer a proposal of establishing a restaurant which provides the
customers with an array of authentic Indian cuisine, not far away from the locality around
which the Indians dwell.
As of recent, Pittsburgh, Pennsylvania has become the hub of Indian immigrants. Of
late, the census count of Indians living in America has escalated from 51,000 recorded in
1970 to 1.5 million by 2006. Although Indians in the US is mostly found in the five states of
New Jersey, New York, Illinois, Texas and California; Pittsburgh too enjoys its share of
Indian migrants (Portes and Rumbaut). The latest Census counted around 14,000 Indian-born
immigrants who live in Pittsburgh ("Indian Community At Home In Pittsburgh- Popular
Pittsburgh").
To satiate the appetite of this huge population of Indians, there are various Indian
restaurants scattered in and around the area. Unfortunately, the restaurants are all near
Lawrenceville, Bloomfield and Oakland; whereas the other side of the Allegheny River just
has one restaurant, close to Ross Township known as Taj Mahal, which offers Indian
buffets. Most of these restaurants fail to serve their customers with authentic Indian food
(Ling and Austin). The food they serve is mostly Indian based, but with an American
perspective, for example the Paneer Pavbhaji Biryani, they serve at the Choolaah Indian
BBQ, Shadyside, Pittsburgh might tickle the grey cells of an American, but certainly not that
of an Indian immigrant. Pavbhaji is an authentic Indian version of a burger, but vegetarian;
on the other hand, Biryani is an authentic Mughlai dish that is served with Raita, which is a
concoction of yogurt, cucumber, tomato and other fruits as per one’s wish. The very idea of
the fusion of the two extreme foods can seem horrendous to some Indians.
Living away from one’s hometown can often cause severe problems in one’s life
which include adjustment issues. During this phase, if proper food is available, it lessens the
hardships of daily life. Keeping in mind the thousands of Indians currently settled in the
States, this paper is going to offer a proposal of establishing a restaurant which provides the
customers with an array of authentic Indian cuisine, not far away from the locality around
which the Indians dwell.
As of recent, Pittsburgh, Pennsylvania has become the hub of Indian immigrants. Of
late, the census count of Indians living in America has escalated from 51,000 recorded in
1970 to 1.5 million by 2006. Although Indians in the US is mostly found in the five states of
New Jersey, New York, Illinois, Texas and California; Pittsburgh too enjoys its share of
Indian migrants (Portes and Rumbaut). The latest Census counted around 14,000 Indian-born
immigrants who live in Pittsburgh ("Indian Community At Home In Pittsburgh- Popular
Pittsburgh").
To satiate the appetite of this huge population of Indians, there are various Indian
restaurants scattered in and around the area. Unfortunately, the restaurants are all near
Lawrenceville, Bloomfield and Oakland; whereas the other side of the Allegheny River just
has one restaurant, close to Ross Township known as Taj Mahal, which offers Indian
buffets. Most of these restaurants fail to serve their customers with authentic Indian food
(Ling and Austin). The food they serve is mostly Indian based, but with an American
perspective, for example the Paneer Pavbhaji Biryani, they serve at the Choolaah Indian
BBQ, Shadyside, Pittsburgh might tickle the grey cells of an American, but certainly not that
of an Indian immigrant. Pavbhaji is an authentic Indian version of a burger, but vegetarian;
on the other hand, Biryani is an authentic Mughlai dish that is served with Raita, which is a
concoction of yogurt, cucumber, tomato and other fruits as per one’s wish. The very idea of
the fusion of the two extreme foods can seem horrendous to some Indians.
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